Hubspot

APRIL 4, 2019

It’s usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. Strategic Plan. Strategic Plan Template. Keeping your elevator pitch at the forefront of all strategic planning will remind everyone what you’re working toward and why. Craft your elevator pitch. Measurable.

Strategic planning 100

Strategic planning Strategize Referrals Cross-sell 100

Heinz Marketing

JUNE 25, 2025

Key ones include: Net Revenue Retention (NRR) Expansion Revenue (upsell/cross-sell) Customer Lifetime Value (CLV) Advocacy Rate (reviews, referrals, testimonials) Product adoption/usage Time-to-value (TTV) 2. usage, onboarding status) Strategic metrics: Quarterly (e.g., What are key metrics for measuring CLG success?

B2B 52

B2B Cross-sell Referrals Drivers/motivators 52

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

Salesforce

SEPTEMBER 10, 2024

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. That’s especially true as many consumers are making decisions based on price, and most retailers are pushing price increases back on brands.

Service 69

Service Customers Cross-sell Contact 69

PandaDoc

OCTOBER 15, 2024

Pricing and discount management: establish, change, and track pricing and discounts in with one tool Contract generation and management: Use a pre-built template to generate proposals and contracts faster, while easily seeing their statuses. Approval management: set the order for document approvals before it’s moved to the next step.

Legal 52

Legal Contract Cross-sell Finance 52

Martech

JUNE 27, 2025

Over the years, we’ve seen dozens of articles calling for marketing to be treated as a strategic partner, not just a service department. Even when we’re technically invited, strategic decisions are already made, and marketing is just there to execute them. The price point is off. Or it’s highly competitive.

X-functional 56

X-functional Cross-sell Strategize Finance 56

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell 189

Sell Inside sales Sports Cross-sell 189

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137

SaaStr

MAY 20, 2025

Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub. Their ecosystem extends their reach globally.

Customers 107

Customers Non-Profits Education Cross-sell 107

Salesforce

OCTOBER 18, 2024

You can sell products without holding inventory by partnering with suppliers who ship directly to customers. Service-based businesses Instead of selling physical products, service-based businesses offer customers value by providing expertise, skills, or labor. Be strategic in hiring by defining clear roles and expectations.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

SaaStr

JULY 1, 2024

It sounds great to be able to sell to more people and sell bigger deals, but are you ready? You want to ensure you have cross-functional alignment and that this isn’t another squirrel you’re chasing. Do you have a core portion of your team equipped to sell upmarket? When Should You Move Upmarket? Look at your team.

Cross-sell 117

Cross-sell Price Account management Up-sell 117

SaaStr

MAY 28, 2025

It never had a downturn, and just keeps on growing at top-tier rates, selling both to SMBs and now larger enterprises. This is what 12x ARR selling to SMBs++ looks like. This suggests they’ve found product-market fit across multiple customer segments, from SMBs to enterprises, and can effectively sell at multiple price points.

Non-Profits 77

Non-Profits Profit margin Cross-sell Represent 77

Highspot

JANUARY 23, 2025

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. All of these consultative selling factors contribute to stronger client relationships. Strategic thinking helps sales reps tailor pitches that address complex buyer needs.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

ConversionXL

MAY 3, 2017

To combat rising competition and prices, you need to get savvy about your ad targeting and delivery. The best way to organize these options strategically is to create customer segments. Your goal is to serve them with relevant offers where you cross-sell and upsell related products. Segmenting Your Customer Database.

Customers 133

Customers E-commerce Cross-sell Represent 133

Sales Hacker

MAY 30, 2025

Shared decision-making on pricing, packaging, and promotions. Monthly : Strategic deep dives with broader leadership. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Planning becomes cross-functional by default.

GTM 105

GTM Cross-sell Pipeline Launch 105

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. You choose a price based on size, add any extras, and send your customers on their way. You need to evaluate pricing, implementation, features, integrations, and ongoing support. Identifying upsell and cross-sell opportunities to drive continued revenue growth.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

PandaDoc

MAY 12, 2025

Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. Marginal revenue can help by showing exactly how much additional income your business brings in from selling one more unit. That price reduction applies to all units sold.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Sales Hacker

JUNE 17, 2025

Dennis Lyandres: Okay, so Sophie Buonassisi: when it comes to cross vertical software and ai, [00:04:00] what are you really advising founders on today? And then they’re going to expend who they sell to, so what stakeholders they kind of sell to, and they’re gonna eventually kind of fork out of that workflow.

GTM 82

GTM Customers Construction X-functional 82

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. The platform essentially sells itself through viral project sharing and template libraries.

X-functional 83

X-functional Growth Price B2B 83

Hubspot

MARCH 7, 2018

Competitor Pricing. Upsell/Cross-Sell Rates. Competitor Pricing. While managers and business owners shouldn’t track competitors’ every move, being aware of their pricing can help create a competitive strategy. Upsell/Cross-Sell Rates. KPIs for Sales Managers. New Leads/Opportunities.

Territory 101

Territory Cross-sell A/B testing Promote 101

Martech

JUNE 27, 2023

In this fast-moving world, I propose a rethink for your website, from the strategic to the tactical. Sell, close. Pricing details. Pricing is a glaring example: It’s a rare B2B company that operates with fixed, public pricing. Make sure they review copy for needed updates or strategic changes. Let’s begin.

B2B 119

B2B Customers Cross-sell Price 119

Sales Hacker

MARCH 8, 2024

Claim your tickets today , including a limited number of special two-for-the-price-of-one tickets. By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects).

GTM 120

GTM Growth Referrals Cross-sell 120

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. The integration of that.

GTM 80

GTM Engineering Customers Cross-sell 80

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Thus, retention is gaining traction again as a strategic B2B marketing priority. Cross-selling : Offering customers related or complementary products.

B2B 134

B2B Cross-sell Pharmaceutical Account management 134

Sales Hacker

APRIL 6, 2022

Sales teams often struggle with configuration of price quotes when dealing with complex products or services or large product catalogs. And these manual processes take sales reps away from their most important activity: selling. Whether purposefully or by accident, sales reps often deviate from pricing and discounting guidelines.

Cross-sell 107

Cross-sell Contract Price Finance 107

SaaStr

SEPTEMBER 29, 2023

On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. There are advantages beyond higher pricing, with higher pricing being the smallest advantage. Who is going to do the selling? It’s much less taxing for employees.

Product 111

Product GTM Cross-sell Commission 111

ConversionXL

OCTOBER 8, 2021

As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. Using CAC to make key strategic growth decisions. Let’s come back to CAC and explore how it can help you make key strategic growth decisions. Suppose your product is selling in multiple countries.

Customers 135

Customers Price Cross-sell Strategize 135

SaaStr

MAY 30, 2024

You want customers to understand the product and pricing and start using it on their own. They prioritize direct selling and relationships over allowing customers to go and buy directly. Whichever you choose will be a strategic decision. What PLG Signals Can Sales Use to Sell Software? Let’s look at some examples.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Highspot

MAY 9, 2023

The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. It takes you half the time and resources that it used to, streamlining workflows across the strategic enablement process of equipping, training, coaching, and analyzing your revenue teams.

Cross-sell 98

Cross-sell Sales Strategize Entertainment 98

Gong.io

NOVEMBER 12, 2021

and cross your fingers that you sat in on the “right” calls. It’s not getting them to share their “top strategic priorities.”. The goal of prospecting is to sell the meeting. Instead, focus on selling the meeting. #2 Note: The 11-14 recommendation does not hold when selling into the C-Suite. Speaking of Gong Data.

Cold Call 118

Cold Call Objectives and Key Results Negotiate Cross-sell 118

Martech

NOVEMBER 8, 2023

Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. It’s also essential from a measurement perspective, allowing you to isolate success and failure at a level where you can make strategic decisions and optimize your connection of audiences, needs and content.

Customers 128

Customers Construction B2B Cross-sell 128

The 5% Institute

MAY 28, 2023

This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. A sales ladder is a strategic framework that outlines the various stages a customer goes through before making a purchase and becoming a loyal advocate of your brand.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Technique Sales Cross-sell 52

Salesforce

MAY 12, 2025

Perhaps that’s why more are taking long-term strategic views a stance that resonates throughout their organizations. It does this by accounting for three components: Expansion revenue: Revenue gained through upselling or cross-selling to existing customers. Increase cross-selling and upselling.

Cross-sell 59

Cross-sell Territory Finance Contract 59

ConversionXL

OCTOBER 7, 2022

Are you getting the most competitive price for resources and services (e.g., Can you lower costs by removing steps to market or sell your product (e.g., It achieved this through strategic content marketing. Upsell and cross-sell products to increase average order value. What is ecommerce customer acquisition cost?

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Hubspot

MARCH 18, 2019

The difference between key account management and selling. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. Does your product have upsell and cross-sell potential? Does your product have upsell and cross-sell potential? The benefits.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Sales Hacker

FEBRUARY 1, 2021

This is all good business practice and should be anticipated by selling organisations. Why should I pay this price increase? ”. Successfully demonstrating the value you add to your customer’s business is also key to addressing and outweighing any objections to your annual price increase. Price Increase.

Customers 96

Customers Contract Cross-sell Account management 96