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Salary and Career: Kathleen Voboril can make martech sing

Martech

I wound up in a private equity firm because they would give me health insurance and one thing led to another and they offered me a full-time job as a marketing associate. The classes and the coursework didn’t light me up. ” So I spent my first two years cleaning up and course-correcting. Q: In marketing?

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. However, once you have historical data to work with, don’t get hung up on what others are doing. Can you lower costs by removing steps to market or sell your product (e.g.,

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What does ‘better data quality’ mean for marketers? And how do we get there?

Martech

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. Existing customers are less costly to acquire, provide upsell and cross-sell opportunities and will become advocates for your brand.

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS). An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. And so on.”.

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16 marketing automation platforms your organization should consider

Martech

This includes cross-channel, multi-touch and multi-wave campaigns. Offers a highly configurable platform that sets users up for success and adapts as their business needs evolve. Can be used to schedule emails and follow-ups from within the user’s inbox. Users can set up automated workflows for data normalization.