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Level up your video game ad strategy: A guide to measuring success

Search Engine Land

In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. However, measuring the success of video game ads can be a challenge.

Gaming 101
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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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This day in search marketing history: March 7

Search Engine Land

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle 2018: The feature worked automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch. Did Google Just Penalize Another Link Network?

CTR 98
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What every marketer needs to know about programmatic advertising

Martech

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. What is a retail media network?

Retail 119
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How to navigate SEO in a multi-platform world

Search Engine Land

TikTok TikTok is the world’s fastest-growing social network today and a new kind of search engine in its own right. In recent years, artificial intelligence (AI) and machine learning (ML) have emerged as game-changers in SEO. Define a value for featured snippets and position zero and determine the impact on CTR and traffic.

UX 129
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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

You’re not alone if you feel like navigating the digital landscape can sometimes feel like an intricate game of chess. The potential is vast, from leveraging neural networks to understand user preferences to utilizing deep art effects in advertising materials – the opportunities are limitless. For instance, Copy.ai

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. More networking and curated roundtables, less gurus and swag. Although more and more companies are joining the game, the stability of market positions is astonishing. CXL Live 2022 was a blast.

B2B 94