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Broad match keywords: When to test and when to avoid

Search Engine Land

When exploring new markets or product lines If you’re launching a new product or testing new keywords, broad match keywords can help you gather data on search intent and add keywords that you may not have found in initial keyword research. In such cases, it’s often better to start with more targeted keyword match types.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. This depends on the niche, business model and keyword types. Like any SERP with many SERP features, the CTR is affected by their appearance and placement.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

We launched the larger channel back in 2012 and the smaller channel in 2019. Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Click-through rate (CTR). Beardbrand currently has two different YouTube channels, one with 1.6 Vanity metrics.

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

Seasonal content alignment Leverage generative AI to develop a content calendar that aligns with seasonal occurrences, literary events, book launches, or writing competitions. SEO query simulation with Bing Chat Identify key themes and topics Start by identifying the main themes and topics relevant to your niche.

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How To Make a Vlog [Step by Step]

Hubspot

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Feel out the competition and find your niche. It starts with finding your niche. Now that you’ve found your niche, here comes the fun part: content planning. Exciting stuff. So, how do you start vlogging?

Niche 101
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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. As such, start optimizing early, long before the launch date. Close monitoring post-launch is essential for success, particularly: Regular crawls. Live production QA.

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