article thumbnail

How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

This article presents a framework that can provide clear answers to these questions. Discovered an optimization technique that helps pages rank in the SGE snapshot carousel. We have found such a technique, proved it in a controlled study, and executed it successfully across multiple websites. CTR in Google SGE (Pessimistic).

CTR 144
article thumbnail

How marketing ops can learn to speak C-suite

Martech

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Intrinsic 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to structure people operations to scale SEO success

Search Engine Land

The biggest roadblock to scaling SEO: People operations The biggest roadblock to scaling SEO isn’t the technique itself. The best way to do this is to track basic SEO KPIs (keyword rankings, organic traffic, organic CTR, backlinks), engagement, conversion sources, and revenue. which immensely elongates the entire process.

CTR 134
article thumbnail

YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. It’d be great to say that a 10% CTR and 6 minute AVD will make you a million-subscriber channel, but you might just have a super engaged niche market without large growth potential. Vanity metrics.

CTR 129
article thumbnail

Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

This shift towards mobile usage presents marketers with a golden opportunity: reach out to potential customers on the go, right at their fingertips. Turbocharging Conversion with Remarketing Techniques Remarketing techniques are an often overlooked yet powerful tool for boosting conversion rates. And guess what?

article thumbnail

Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency.

CTR 121
article thumbnail

The enterprise business of SEO: Communicating to the C-suite

Search Engine Land

However, not everyone in this position has an equal amount of knowledge about digital marketing techniques. Keep elevating your success by building appropriate dashboards and presentations that tie SEO strategy and tactics to business objectives. Understanding the C-suite and key business metrics that matter.