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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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How Discrete Manufacturing Can Go Digital with Field Service

Salesforce

Discrete manufacturing has entered the digital world. Companies with field service capabilities that rely on digital technology continue to build customer relationships and drive revenue with field service — even without an on-site visit. In fact, 88% of customers expect companies to accelerate digital initiatives.

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4 Ways to Sell Inbound Marketing to Your Manufacturing CEO

Hubspot

At HubSpot , I spend a lot of time speaking with CEOs and owners of manufacturing about integrating inbound marketing into their businesses. During these conversations, I often get the same response: “Our customers are just not online.” Having spent many years in the manufacturing industry I understand. Really I do.

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Service as a Strategy: How Manufacturers Are Reimaging Success

Salesforce

The manufacturing industry is undergoing a significant transformation. In today’s digital and customer-centric world, manufacturers must evolve to remain competitive and drive growth. According to our research , almost all (97%) manufacturers are pursuing strategic changes to their service and aftermarket operations.

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Navigating The Future With AI & Sales

Sales Gravy

. - Evolving Sales Engagement Platforms: The conversation anticipates the development of comprehensive sales engagement platforms that integrate all business data, including operations and manufacturing, analyzed by AI. -

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Top 10 Must-Read Books For Small Business Owners (2025)

Salesforce

The key is to test your ideas quickly, gather real feedback from your customers, and make decisions based on solid data. Inspired by lean manufacturing principles, the book shifts the focus from big upfront planning to continuous learning and iteration.

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Partner Relationship Management: The Key to Scaling Your Sales Efforts 

Salesforce

Instead of swimming upstream, here’s how partner relationship management can help you easily hit those elusive sales targets. What you’ll learn What is partner relationship management (PRM)? What are best practices for partner relationship management? Why is PRM important and what are the benefits?