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What Is Net Promoter Score — And Is It Worth Tracking? Let’s Talk Pros and Cons

Salesforce

But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your Net Promoter Score (NPS). But is NPS really the best way to measure customer loyalty? Table of contents What is a Net Promoter Score? Where does Net Promoter Score fall short?

Promote 59
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3 Ways the Indiana Fever Shape Their Game-Changing Fan Experience

Salesforce

To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep data secure. By delivering the right message at the right time, the Fever are fostering a deeper connection and increasing engagement.

Gaming 104
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. Referral marketing isn’t a new concept.

Referrals 124
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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce

Retailers can automate routine tasks and increase sales with GPT-powered product descriptions, smart promotions, and more. Time-intensive tasks that once required manual configuration, like creating new promotions, can be automated at scale. AI can also uncover insights and make recommendations to help teams reach strategic goals.

Gaming 89
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Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. Customer Lifetime Value (CLV) CLV quantifies the total value a customer brings to the business throughout their entire relationship.

B2B 97
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Why we care about marketing management

Martech

What is marketing management and why is it important? Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. Marketing management focuses on the strategies you develop and deploy to better engage with and reach your target market.

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Executive Sales – Growth Through Leadership

The 5% Institute

Executive sales professionals play a vital role in leading sales teams, developing strategic plans, and cultivating strong customer relationships. Understanding Executive Sales Defining Executive Sales Executive sales refers to the strategic planning, execution, and management of sales activities within an organization.

Growth 52