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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on.

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Unlock Financial Services Data and Scale Impact

Salesforce

Data is crucial for financial services institutions (FSIs) to succeed. In this blog post, we’ll look at the importance of data in financial services and the challenges of financial data integration. 2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. Back to top.)

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Proactive Customer Service: You Read My Mind, and Earned My Trust

Salesforce

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Find out how in the 6th State of Service.

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Simple Steps for Creating Your First Sales Funnel

ClickFunnels

5 Steps to Build a Strategic Sales Funnel 1. Build Relationships 5. A successful sales funnel strategy accounts for customers at all stages of the buying process, including brand awareness, interest, desire, action, and loyalty. The result is higher satisfaction for both business owners and customers.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. But here’s the thing: Cutting costs can’t come at the expense of customer service. the growth over those that don’t.

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Key marketing lessons from startup to scale-up

Martech

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

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Leveraging Application Integration Services for Enhanced Business Intelligence

Sales Pop!

Application Integration Services play a pivotal role in helping organizations rely on analytics and insights for a competitive edge in today’s data-driven world. Unifying disparate data sources, streamlining workflows, and increasing overall business intelligence capabilities through integration services have never been more essential.

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