ConversionXL

JULY 18, 2019

We analyzed 28,304 experiments, picked randomly from our Convert.com customers. Agency respondents, on the other hand, did better, finding clear winners in about 39% of their tests.). Failing to reach statistical significance may result from two things—hypotheses that don’t pan out or, more troubling, stopping tests early.

A/B testing 131

A/B testing Conversion Follow-up Contact 131

ConversionXL

NOVEMBER 12, 2020

As a marketer, you’ve likely heard that your prospects and customers have an average attention span of a goldfish—or according to some, less than that of a goldfish. For most marketers, that seems like an incredibly large percentage, given that customers are spending more time purchasing online. Image source ).

A/B testing 113

A/B testing Represent Construction Start-ups 113

ConversionXL

AUGUST 12, 2015

The uselessness of ‘best practice’ as a tool for correctly predicting what the outcome of a test or change will be. Let’s say you’re a UX designer and you’re testing a process that involves persuasion, elements of friction (a form), lots of data entry and interaction points inside each page. High five everyone!

UX 111

UX X-functional Electricity Engineering 111

Veloxy

SEPTEMBER 4, 2023

5000 companies with cold email writing and improving response rates for 10 years. What we have for you here will get you as close as possible to improving your cold outreach— 10 FREE proven cold email templates! Wrong Number Cold Email Template You’re only as good as your Salesforce data. million cold emails.

Cold Call 130

Cold Call B2B Campaign Clients 130

ConversionXL

JUNE 19, 2018

Your customers are ready for the future of commerce. You need high tempo testing and experimentation throughout the whole customer journey. Ed Fry: Data-driven Growth – Lies, Lawyers & Outsized Results. Where is your customer journey captured? What does your team need to access that data?

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Lead Fuze

DECEMBER 31, 2021

Why Is Having a Data Driven Sales Approach so Hard? Sales teams are not data-driven, and I think this is because they don’t want to be. The reason for this is because companies tend to hire ESFJ types, who are usually good at interacting with people but less data-driven. 2) Streamline the Data Driven Sales Approach.

Cross-sell 52

Cross-sell CRM Sales Commission 52

ConversionXL

NOVEMBER 10, 2015

Conversion optimization” and “testing” became the hottest topics on the strategic road maps of online marketing managers. He shows some practical examples and cases that show how effective optimization programs gain a lot more momentum and drive more optimization ROI than usual testing efforts do. How boring is that?

E-commerce 109

E-commerce Profit margin Retail Drivers/motivators 109

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Prime was a 6-page memo: inspired by Costco membership model – built as a test.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Sales Hacker

DECEMBER 5, 2022

The lessons I’ve learned over that time can improve your sales team’s conversion rate by 3-5%. I’m creating a course to teach you everything you need to know to improve your numbers and get the most out of your Outreach investment. This is a learning experience for you to solidify a future state process that can help everyone improve.

Extrinsic 83

Extrinsic Intrinsic CRM Meeting 83

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. Data Shows Faster Sites Convert Better. In the graph above you can see the relation (green line) between load time and conversion rate for one of OrangeValley’s customers.

A/B testing 86

A/B testing Territory Clients Technology 86

ConversionXL

MARCH 20, 2015

If you don’t know what specific elements on your site might have an impact when you change / test them, you’re wasting everybody’s time. Testing is just the tip of the iceberg. If you’re testing the wrong things, you’re wasting time. Ask questions before setting your test live?:

Drivers/motivators 110

Drivers/motivators A/B testing Conversion Launch 110

ConversionXL

AUGUST 1, 2016

But don’t sweat it, in this post, I will try to clear up a some of this confusion by introducing a simple, yet powerful framework – the intelligent agent – which will help link these new ideas with familiar tools and concepts like A/B Testing and Optimization. Initially our agent may not be very good at its task. Example: Roomba.

A/B testing 73

A/B testing User Experience Follow-up Process 73

ConversionXL

JANUARY 22, 2015

AB testing is supposed to be straightforward and extremely transparent. You ran a test, and had a solid winner – the sample size was adequate, test ran for 2 business cycles, confidence level was above 95% – and the lift was like 10%. It’s also questionable whether you should be re-testing it.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

Lead Fuze

OCTOBER 6, 2021

When compared to inbound sales where the potential customer initiates the interaction, outbound sales are more passive. Step 1: Create a customer persona. Customer personas may be a huge asset and source of insight for your business. Psychographic data. 7 Steps to Run Outbound Sales Campaign.

A/B testing 52

A/B testing Sales Contact Cold Call 52

Sales Hacker

JANUARY 20, 2021

Can this be why a recent ITSMA study shows that only 31% of ABM organizations are most effective in achieving significant improvement in business results? Issues with one-to-many and one-to-few ABS and marketing programs. Issues with one-to-many and one-to-few ABS and marketing programs. Challenges with a lead-based ABM program.

Objectives and Key Results 67

Objectives and Key Results Appointment Campaign Sales 67

ConversionXL

JUNE 21, 2015

Use personalized data in creating emails to get better results with that group. Ignore generic data on when to send emails. Ignore generic data on when to send emails. Analyze your own data, and make it visual to look at it from different perspectives. Test fun, upbeat CTAs (e.g. trigger based emails).

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

Sales Hacker

NOVEMBER 15, 2017

AB Testing. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Account Executive.

B2B 99

B2B E-commerce Cold Call Represent 99

ConversionXL

NOVEMBER 5, 2015

The SumoMe apps are some of the best apps I’ve used for building an email database (and I’ve tested a lot). We display the Scrollbox when a visitor scrolls 50% down the page (and we’re testing it against one that displays when a visitor scrolls 20% down the page). Customized messaging per page. A/B testing of messaging.

Launch 134

Launch Campaign Referrals Promote 134

Lead Fuze

DECEMBER 31, 2021

I learned that when you give a little extra to your customers, theyre more likely to come back. Since then, Ive focused on the customer journey and making it easier for them. LeadFuze gives you all the data you need to find ideal leads, including full contact information. In this article, I give 7.5 get replies.

Campaign 52

Campaign Follow-up Sales Contact 52

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. How do my customers think of my company compared to the competitors? How do we stand out?

UX 131

UX User Experience Cross-sell A/B testing 131

Lead Fuze

OCTOBER 13, 2021

This is why having one of the greatest cold email subject lines in your customers’ inboxes is so critical to your business’ success. Yep — a confused customer is less likely to convert. Encourage your prospects to open the email by making it feel like it could be coming from a customer. Get them curious or confused.

A/B testing 98

A/B testing Pitch Prospecting Lead generation 98

Lead Fuze

OCTOBER 6, 2021

The goal of prospecting or prospect outreach campaign is to build a prospect base made up of current and potential customers; then communicate with them in an organized and systematic manner in the hopes of turning them from potential to current customers. Step 1: Identify what makes customers ideal for your business.

Campaign 52

Campaign Prospecting A/B testing Cold Call 52

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. So we want to come up with a bunch of radically different ideas & test them. Example – you probably shouldn’t test adding a period at the end of the sentence. Test big things, create real change.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

DECEMBER 1, 2014

In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today – especially in the world of conversion rate optimization : “Always be testing.”. Always be testing” echoes across marketing blogs like a broken record. And the only way to validate your assumptions is to test.

A/B testing 127

A/B testing UX Click Through Rate Conversion 127

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments. The dashboard is just a plain list of tests on a white background. Each test has only 2 main options: Edit or Report.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

MARCH 1, 2016

According to Jeff Gothelf , author of Lean UX , conversion optimization is about “finding the right mix of value proposition, call to action and price point to convince a customer to take a deeper level of engagement with your product or service.”. How do they understand the scope of what conversion optimization people do?

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

OCTOBER 8, 2015

You’re running lots of tests? Now, here’s a piece of the puzzle you may not have thought about: what is the most appropriate way to archive test results? Surely, any mature organization can use insight from past test results as an indicator of where to go in the future. Why Archive Old Test Results? Great stuff.

A/B testing 105

A/B testing Growth Campaign Start-ups 105

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

OCTOBER 23, 2019

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinctions between A/B testing tools—from the statistics they use, their price, and more. When the visitor lands on your page, a randomly picked version of your test is sent straight from your server.

Clients 58

Clients A/B testing Objectives and Key Results Start-ups 58

ConversionXL

AUGUST 30, 2016

Introducing the Experiment Canvas: The Easiest Way to Test Your Ideas. Most of the Cialdini principles are pretty straightforward to implement, and in many occasions they will deliver conversion improvement. By following the 6 steps, people or teams can formulate a clear hypothesis that is ready to be tested: Facts. Touchpoint.

E-commerce 63

E-commerce A/B testing Price Drivers/motivators 63

ConversionXL

NOVEMBER 29, 2012

” 46% of them said “improving conversions” Excellent. We were proposing to start with conversion research and usability testing, and then move on to conversion rate optimization based on the findings and do A/B testing. Now that we know where the opportunity lies, how do we go about doing it?

A/B testing 100

A/B testing Prospecting Objectives and Key Results Clients 100

ConversionXL

FEBRUARY 9, 2015

The title may seem a bit controversial, but this is a fairly common question I get from large (and small) companies – “Should I run A/A tests to check whether my experiment is working?”. I’ve been doing split and multivariate tests since 2004, and have watched nearly every one like a hawk. The Dirty Secret of split testing.

A/B testing 109

A/B testing Start-ups Trust Drivers/motivators 109

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

ConversionXL

OCTOBER 23, 2019

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinctions between A/B testing tools—from the statistics they use, their price, and more. When the visitor lands on your page, a randomly picked version of your test is sent straight from your server.

Clients 50

Clients A/B testing Objectives and Key Results Start-ups 50

ConversionXL

MARCH 26, 2014

This can be found under Audience > Technology > Network or accessed as a dimension in Custom Reports or other areas of standard reports throughout Google Analytics. This is just one example of how Service Provider report can be used to improve data quality. 3: Integrating Split Test Data with GA Custom Variables.

Conversion 131

Conversion Healthcare E-commerce Networking 131

SaaStr

DECEMBER 31, 2019

And one of the challenges with enterprise software is there’s a lot of face time and there’s a lot of time spent on the customer, typically a little less spent with the users. And we actually see customers ask us a lot around, “Hey, what is my active usage looks like?” Ciara : Cool, Shanee.

Product 52

Product B2B Growth X-functional 52

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. How should we test it’s effectiveness? How should customer success engage with interactive content? Where should it be placed?

A/B testing 77

A/B testing X-functional Launch Start-ups 77