Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. This is true in life and business.

Go To Market 94

Go To Market GTM Strategize Growth 94

SaaStr

APRIL 1, 2023

Did you know that 80% of customers say that the experience a company provides is as important as the products and services that it offers? As a growing company, building strong partnerships with strategic customers can quickly become one of your biggest assets. Linda sees her relationship with suppliers like dating.

Strategize 75

Strategize Customers Trust Clients 75

Highspot

FEBRUARY 9, 2021

I’ve found that those strategic initiatives don’t fail because they don’t have the right people, the right processes, or the right technologies – but because the leaders entrusted to drive initiatives cannot get on the same page. Only 52 companies that were operating as of 1955 are still in business.

Go To Market 98

Go To Market Technology Technology Pitch 98

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

Heinz Marketing

JANUARY 28, 2023

What Does Product-Market Fit Feel Like? ByCollin Stewart Reaching product-market fit is the first ‘only thing that matters’ goal for a startup, but once you find it, go-to-market quickly becomes the next ‘only thing that matters.’ Read to learn how you know when to invest in a go-to-market motion.

B2B 104

B2B Customers Strategize Contact 104

Highspot

MARCH 18, 2024

Sales tools with AI technology boost sales rep productivity. Lead Generation and Qualification Tools like LeadIQ utilize AI algorithms to identify potential leads by analyzing customer data. These tools improve productivity by allowing sales reps to quickly assess sales calls and focus on higher-value activities.

Product 52

Product Objectives and Key Results Sales CRM 52

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

MAY 5, 2021

If there’s one lesson I’ve learned from leading product at fast-growing startups, it’s that there’s no one way to lead product. You do, however, need to be intentional about how you lead product. Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. 5-25M: Hire a CPO early.

Product 110

Product Launch Growth Strategize 110

Highspot

JUNE 6, 2023

Boardrooms across the globe are dialed in on sales productivity, and rightly so. Sales productivity is the backbone of revenue generation, and during a time when businesses are being forced to achieve more with less, strengthening it has never been more vital. What is Sales Productivity?

Closing 52

Closing Product Objectives and Key Results Quota 52

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy.

B2B 80

B2B Process Manufacturing Customers 80

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform. Journeys that originate at a review site often lead to deals of higher value too.

B2B 106

B2B Customers B2C Inside sales 106

Partners in Excellence

MARCH 26, 2024

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. When these large, strategic deals closed, our team and the company celebrated the success. Initially, I provided the models to sales teams.

Sell 114

Sell Cross-sell Finance B2C 114

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers.

Growth 98

Growth Customers Territory Strategize 98

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. Customer and channel partnerships. 1) Marketing: Does your marketing appeal to enterprise orgs? ” … “ Why You? ”.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing. To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing.

Product 110

Product GTM Construction Launch 110

Sales Hacker

JANUARY 2, 2024

Eran Aloni is the Executive Vice President of Product Strategy and Ecosystem at Gong. He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. What You Will Learn: Eran’s career advice to younger go-to-market professionals.

GTM 87

GTM CRM Pipeline Strategize 87

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Support on pipeline movement. Stuck trying to engage a prospect?

GTM 94

GTM Growth Cross-sell Referrals 94

Sales Hacker

MARCH 12, 2024

Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers. 12:26) Learning from the past: Market cycles and founder experiences. (17:15)

GTM 97

GTM Growth Strategic partnership Pipeline 97

SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. How are you going to sell your service? What is your product? . Forces product excellence. Who is your target audience? .

Growth 85

Growth Product Niche Launch 85

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

Technology 52

Technology Technology Product Sales 52

Heinz Marketing

NOVEMBER 21, 2023

Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity. AI Usage Across Departments: AI benefits marketing, sales, customer success, and strategy and anywhere words are used. So, let’s dive into the highlights of an incredible conversation. Want to join us ?

B2B 104

B2B Strategize Clients Consult 104

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 88

GTM Strategize Networking Go To Market 88

Sales Hacker

DECEMBER 2, 2019

Mary’s sales method: dive deep into the customer [7:52]. Create custom contracts in a click, sign them digitally, and automatically pull data back into your opportunities. Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. And on Stitcher. Show Agenda and Timestamps.

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

Partners in Excellence

FEBRUARY 23, 2022

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. They provide capabilities, amplifying our offerings, enabling our channel partners and us to create greater value to the customer. We train them, we provide marketing programs, content.

Strategic partnership 114

Strategic partnership Sales Strategize Commission 114

Highspot

OCTOBER 31, 2023

Here are five tips to go beyond what good looks like in enablement so you can drive world-class programs that empower your reps to win more deals. Sales, marketing, and enablement teams are using AI to accelerate administrative tasks, enabling them to focus on more strategic endeavors.

Strategize 72

Strategize CRM Government Closing 72

Highspot

SEPTEMBER 21, 2021

21, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced the launch of the Highspot Marketplace , an exchange where Highspot customers can quickly and easily leverage the content of more than 20 marketing, sales, enablement and customer success partners.

Launch 52

Launch Customers Strategize Sales 52

Sales Hacker

DECEMBER 21, 2023

Over the past year at Stytch, we saw a meaningful acceleration in paid customers and revenue. Several leading indicators contributed here, including product maturity, a better understanding of our customers and competition, and better coordination across sales and marketing.

Engineering 98

Engineering Objectives and Key Results Drivers/motivators Teamwork 98

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Strategize Sales 59

Highspot

MAY 9, 2023

Amidst a backdrop of hybrid work, economic uncertainty, reduced budgets, and boards that are asking companies to do more with less, leaders are dialed in on increasing sales productivity. With sales expenses typically being the largest line item on any company’s profit and loss statement, improving sales productivity is paramount.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Sales productivity is a consistent board room topic but until now, sales enablement often hasn’t been,” said Robert Wahbe, CEO, Highspot.

Launch 64

Launch Government Strategize Sales 64

Sales Hacker

FEBRUARY 8, 2022

The importance of focusing on your customer’s customer. Today on the show we’ve got Ashley Welch, talking to us about why it’s so important to focus on your customer’s customer. You always start with this ruthless curiosity about the end-user or customer. What You’ll Learn. Finally, Flockjay.

Customers 83

Customers Consult Commission Niche 83

SaaStr

JULY 7, 2022

When you make a hire, don’t do so before you go back to the characteristics you identified as great during your informational interviews. When you find those characteristics in your hiring pool, act fast to hire and then be strategic in how you retain them. Mistake 3: Not appreciating go-to-market as a strategic advantage.

GTM 92

GTM Strategize Engineering Go To Market 92

Highspot

SEPTEMBER 26, 2023

Enablement teams can now use Highspot to harness actionable insight from customer conversations and empower sales managers to drive consistent performance by efficiently coaching the right sales skills. “We Our customers view conversation intelligence as critical connective tissue between sales enablement and revenue outcomes.

Meeting 52

Meeting Launch Customer Relationship Management Strategize 52

SalesHandy

JULY 12, 2022

“Everyone is not your customer.” — Seth Godin. Most businesses spend a considerable amount of resources on acquiring and converting customers hoping they remain profitable for years to come. Generating revenue requires building a successful marketing and sales strategy while keeping customers at the forefront.

Customers 59

Customers Cross-sell Represent Contract 59

Gong.io

FEBRUARY 1, 2023

Recognized by business leaders for Best Value for the Price, Best Feature Set, and Best Relationship At Gong, helping our customers shift to higher-value strategic business activities is a key focus as we work daily to help go-to-market teams execute against their strategies to ensure business success and boost reps’ productivity.

Price 62

Price Strategize Trust Pipeline 62