article thumbnail

Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This devaluation is called Pricing Erosion. Now you’re wondering: Is there more to the definition of Pricing Erosion? What is Pricing Erosion?

Price 52
article thumbnail

Discount Pricing: Its Strategies & Practical Examples

Hubspot

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. Discount Pricing Strategy.

Price 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The synergy of customer journey mapping and ecommerce SEO

Search Engine Land

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 101
article thumbnail

Customer-Led Growth in a Downturn Economy

Heinz Marketing

Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. That’s why, focusing on retaining existing customers becomes super important. But you know what? And guess what?

Growth 105
article thumbnail

How to Overcome Price Objections in Sales: A Guide

Lead Fuze

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Let’s dive in! Check out this active listening guide to up your game.

Price 52
article thumbnail

How Our Veterinarian Can Help Improve Your Win Rate

Understanding the Sales Force

We brought Dinger back to the Vet to confirm our fear, and today’s article discusses a topic I don’t often write about, repeat business. She avoided the mistake that most salespeople make when they assume that their customer remembers all of the information from prior discussions. Kudos to the Vet!

article thumbnail

How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

If your business hits a wall like that, particularly if you're in retail or ecommerce, you might just need to generate some quick demand and spur consumer interest. One of the best ways to do that is through a practice known as promotional pricing. Here are some of the more prominent examples of promotional pricing.

Promote 82