Martech

NOVEMBER 13, 2023

The campaign has led to an 11% increase in aided brand awareness among the target audience and a 22% increase in brand awareness by cybersecurity professionals at large companies (more than 1,000 employees). The post User-generated content from Catch+Release fuels success for cybersecurity firm F5 appeared first on MarTech.

Campaign 90

Campaign Price Technology Technology 90

Openview

AUGUST 27, 2019

The post Axonius, a cybersecurity asset management startup, raises $20M in Series B appeared first on OpenView.

153

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G2

OCTOBER 4, 2023

Explore more in the cybersecurity universe with G2’s own Chase Cunningham as he discusses what everyone needs to know about AI, threats, and more.

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52

Martech

JANUARY 30, 2024

To build and retain your client’s trust, it’s time to take cybersecurity seriously. “Non-tech” businesses often overlook the need for a cybersecurity expert or a team to consistently monitor and protect against high-risk situations. Tech or not, businesses use technology for payments, data storage, and customer info.

Trust 114

Trust Customers Healthcare Government 114

Search Engine Land

FEBRUARY 20, 2024

However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. CHEQ is a cybersecurity firm, is dedicated to preventing ad fraud. The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively.

Represent 115

Represent Clients Campaign Closing 115

G2

OCTOBER 11, 2023

A data breach occurs when unauthorized individuals gain access to confidential data. Typically, these breaches expose sensitive information ranging from personal details to financial records. Motives vary. Some hackers aim for financial gain, while others might seek a competitive edge or simply want to create chaos.

Drivers/motivators 64

Drivers/motivators 64

SaaStr

OCTOBER 31, 2022

As the world becomes increasingly digital, cybersecurity becomes increasingly critical. The first big investment in cybersecurity you should make is hiring a CISO. The primary reason to hire one is that you care about cybersecurity. Where to Begin: Cybersecurity & Privacy Governance (CyberGov). Cybersecurity Mission.

Drivers/motivators 83

Drivers/motivators Government Clients Pipeline 83

Search Engine Land

JULY 26, 2023

For example, a cybersecurity firm could bid on terms such as “cybersecurity” or “cybersecurity solutions.” MOFU keywords Category-level keywords Building on the cybersecurity example, go one level down and bid on terms like “threat intelligence.” For example, “top cybersecurity companies.”

Click Through Rate 98

Click Through Rate Objectives and Key Results Drivers/motivators Lead generation 98

Force Management

JULY 20, 2023

Every industry is impacted by the ongoing economic uncertainty in recent months, including cloud data and cybersecurity sales. Whether your team sells SaaS, IaaS or PaaS solutions, you’ve likely been faced with customers changing purchasing protocols and placing higher scrutiny on budget approvals.

Sell 76

Sell Presentation Growth Meeting 76

Search Engine Land

APRIL 9, 2024

WPP is hoping the collaboration will “drive a step-change in marketing efficiency and effectiveness” by merging Google’s expertise in data analytics, generative AI (gen AI) technology, and cybersecurity with its marketing capabilities, global creative reach, and deep understanding of its clients’ brands.

Campaign 136

Campaign Clients Technology Technology 136

Sales Pop!

OCTOBER 20, 2022

AI Can Help Reduce Cybersecurity Threats. Although numerous cybersecurity solutions are available and in use, the number of attacks keeps growing. AI is an excellent solution for businesses looking to protect themselves against cybersecurity threats and hackers. This makes them perfect for detecting and preventing attacks.

Finance 98

Finance Technology Technology Drivers/motivators 98

Search Engine Land

MARCH 8, 2024

As TikTok is owned by the Chinese multinational ByteDance, it falls under China’s controversial cybersecurity laws. The vote is being held to address concerns related to national security surrounding TikTok’s ownership. These laws, among other things, contain provisions that could potentially require TikTok to furnish U.S.

Government 115

Government Represent Process 115

SaaStr

NOVEMBER 15, 2022

“So we're seeing some slowdown in certain sectors and, frankly, acceleration in others, things like low-code, no-code environments, productivity, cybersecurity to protect the enterprise …. Some sectors aren’t seeing any slowdown, like cybersecurity, productivity and “no code” This is also what I’m seeing.

Represent 120

Represent Growth Product 120

Search Engine Land

MARCH 11, 2024

The app is owned by ByteDance, which is based in Beijing and therefore falls under China’s controversial cybersecurity laws. The vote is being held to address concerns related to national security surrounding TikTok’s ownership. These laws, among other things, contain provisions that could potentially require TikTok to hand over U.S.

Government 111

Government Represent Promote Campaign 111

Search Engine Land

OCTOBER 4, 2023

It focused on “seed keywords from various verticals with a high likelihood of FAQs” including home improvement, mortgage, telehealth, cybersecurity, pet adoption and hiking. It compared an Aug. Google reduced FAQ visibility.

Government 125

Government Engineering 125

Salesforce

OCTOBER 28, 2021

Whether or not we recognize cloud security’s presence on our wristwatch, our car, our kids’ online homework assignment, or even our thermostat — cybersecurity is woven into the very fiber of everything we do. With so much at stake, we have to examine the culture of cybersecurity on both large-scale and intimate levels. Generational.”

Minimum Viable Product 98

Minimum Viable Product Government Teamwork Legal 98

Salesforce

JULY 11, 2023

Cybersecurity Professional Cybersecurity professionals assess an organization’s security needs and establish standards and best practices. Cybersecurity is one of your organization’s most powerful operational and financial tools to drive down the cost of security risks. Meet Cybersecurity Manager Mariel Townsend.

Consult 75

Consult Start-ups Meeting Service 75

Salesforce

AUGUST 17, 2021

Ignorance is not bliss in the world of cybersecurity. Cybersecurity attacks are ever-present possibilities. But when it comes to cybersecurity, it is often seen as an afterthought: put in place only after a large breach happens, only after there is trouble to pay for or pieces to pick up. Parchuri agreed.

Government 98

Government Strategize Drivers/motivators Presentation 98

SaaStr

FEBRUARY 16, 2023

A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks.

Territory 92

Territory Government Trust Strategize 92

Highspot

JANUARY 18, 2023

As part of these efforts, Highspot will extend these apprenticeships to co-operative education students in the Cybersecurity master’s program, and will provide tailored experiences to jumpstart their careers and foster professional development. Choosing Vancouver as the location for Highspot’s new home in Canada serves as a testament to B.C.’s

Education 98

Education Engineering Pipeline Strategize 98

SaaStr

JUNE 29, 2023

This has exposed an urgent need for improved cybersecurity measures so companies can mitigate risks and protect themselves against evolving threats.” SaaS Market Snapshot In Q1 of 2023, Vendr gathered data on SaaS Spending and yielded some pretty interesting results.

Price 95

Price Contract CRM Engineering 95

Martech

MAY 8, 2024

Cybersecurity looks to be a good industry to be in. Also, with the rise in AI, hackers are creating “synthetic” biometric data to trick biometric systems. For example, voice cloning through AI allows hackers to imitate a person’s voice with amazing accuracy to access financial accounts. Email: Business email address Sign up now Processing.

Government 106

Government Legal Trust Represent 106

SaaStr

NOVEMBER 24, 2022

Insight Assurance is a professional services firm providing cybersecurity compliance, risk management, and tax services. SOC for Cybersecurity examinations. Founded by prior big 4 executives, Insight Assurance’s goal is to provide cost-effective, high-quality services. SOC Readiness Assessments.

Finance 76

Finance Government Consult Service 76

Salesforce

DECEMBER 14, 2023

You think you know what a cybersecurity expert looks like. However, that stereotype fails to recognize the vast diversity of roles within the cybersecurity career landscape. Cybersecurity isn’t a single division at a company or a technical role. Cybersecurity isn’t a single division at a company or a technical role.

Government 105

Government Finance Networking Relationship building 105

SaaStr

JANUARY 18, 2023

Yes, cybersecurity remains hot, even in these more challenging times. And for the very best in cybersecurity? At almost $500m in ARR, it’s still growing a stunning … 106% (!). It’s critical to maintain a secure enterprise, great times or tougher times. It’s still red hot, even with some macro headwinds.

GTM 93

GTM Growth Launch Up-sell 93

SaaStr

AUGUST 25, 2022

A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks.

Strategize 78

Strategize Technology Technology Price 78

SaaStr

NOVEMBER 15, 2023

64% of Large Customers Sourced From Partners They are AWS’s largest cybersecurity partner. Most Enterprises Buy More Than 60 Endpoint Security Products So there is room for many winners here. #8. What’s your channel / partner strategy? #9. Only Founded in 2011.

Non-Profits 103

Non-Profits Cross-sell Growth Service 103

SaaStr

MAY 20, 2023

Cybersecurity remains both hot and critical. #2. But many are still doing well — as Cloud and SaaS spend continues to hit record levels. So a quick look at who’s doing well this week: #1. Dynatrace: Growing 29% at $1.25 Billion in ARR. HubSpot Growing 30% at $2 Billion in ARR. 5 Interesting Learnings from HubSpot at $2 Billion in ARR #3.

Growth 90

Growth Customers 90

Martech

JUNE 26, 2023

Special Representative Syed and Calian’s SVP of Cloud and Cybersecurity, Faisal Bhutto, discussed entrepreneurship, cybersecurity, and inclusion for the Houston business community. To ensure people still knew what happened, Calian amplified the event on social media. You don’t have to limit your reach to just social media.

Objectives and Key Results 107

Objectives and Key Results Represent Technology Technology 107

Martech

MARCH 7, 2024

The topic centered around cybersecurity for marketers, specifically protecting pay-per-click campaigns from bots. .” I actually never got to see the presentation — they couldn’t get the projector to work. So it became a “fireside chat” with Megan Crone from Palo Alto Networks and Amy Holtzman from CHEQ.

Entertainment 107

Entertainment Presentation Contract Pitch 107

Salesforce

DECEMBER 21, 2021

AI AND CYBERSECURITY: Stay ahead of threats. Cybersecurity threats are getting more and more advanced and AI needs to be incorporated for best protection against attacks. Data labeling Natural language processing Low code and the employee experience Cybersecurity. You need to see what’s coming before it hits you,” Patton said.

Niche 98

Niche Follow-up Conversion Pipeline 98

Search Engine Land

APRIL 21, 2023

Cybersecurity ultimate guide In the ever-changing world of tech, evergreen topics are hard to find. However, some pass muster and squeeze into evergreen territory, including cybersecurity. Thus, this HubSpot blog on cybersecurity is a good evergreen content example. This type of knowledge is always relevant to bakers everywhere.

Real Estate 99

Real Estate Angle Engineering Territory 99

Sales Hacker

OCTOBER 5, 2021

In this episode of the Sales Hacker Podcast, we have Keegan Riley , CRO at Sysdig , a cybersecurity startup, and philanthropist on the St. Jude Chicago Advisory Council. Join us for a raw and personal conversation on leadership, adversity, grit, and a growth mindset. powered by Sounder. Subscribe to the Sales Hacker Podcast. Stitcher.

Growth 74

Growth Conversion Sales 74

Martech

MARCH 29, 2022

This follows booming interest in crypto and cybersecurity roles throughout 2021 and we continue to see the tech sector growing and strengthening during this time.”. “Metaverse experts are the new hot ticket with related roles ranging from developers to data scientists, writers, and creatives,” said James Neave, Adzuna’s head of data science.

Engineering 103

Engineering Follow-up Customers 103

Salesforce

OCTOBER 14, 2021

I’m Evaldas Zaranka , a former cybersecurity professional in London who reinvented myself in 2019 to become a Salesforce Administrator. . I was tired of working odd hours dealing with cybersecurity incidents which limited my social life. Know when it’s time for change Skill up and connect Top tips for success. I only needed one yes.

Start-ups 98

Start-ups Follow-up Networking Technology 98

SaaStr

JUNE 3, 2023

Yes, cybersecurity remains critical in the enterprise. Read more: [link] pic.twitter.com/FpyJ6Ohczn — Todd McKinnon (@toddmckinnon) May 31, 2023 #2. CrowdStrike Growing an Incredible 42% at $2.8 Billion in ARR. And with stunning non-GAAP 33% free-cash flow margins. Epic growth, while still creating a ton of cash flow. #3.

Growth 76

Growth CRM Technology Technology 76

Martech

AUGUST 23, 2023

Make emotional connections to orchestrate higher sales A cybersecurity company Jaramillo consulted was stuck in its ABM strategy. “But if you retrofit ABM and just plug in new tech, then you’re not changing sales and marketing motions. You’re not changing customer success, interactions and experiences.”

Appointment 96

Appointment Consult Contract Lead generation 96