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Do Sellers Really Understand How Businesses Work?

Partners in Excellence

That coupled with conversations with hundreds of sellers and managers, I’ve come to a conclusion that even surprises me. The realization is, most sellers don’t really understand how businesses work. They understand certain parts, for example they can work with their customers, say IT.

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Grinding It Out….

Partners in Excellence

ChatGPT and its colleagues are, too often, a debilitating cheat for sellers who don’t want to put in the work. I leverage them constantly through my day, but for very different purposes than the majority of sellers. There are prompts for “researching and understanding” any role you might be selling to.

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“It’s Better To Look Good Than Be Good….”

Partners in Excellence

.” Neither of us feel we are out of touch with modern selling, the challenges both buyers and sellers face. Each of us talk to thousands of sellers and customers every year, and Andy’s podcasts reach 10s to 100s of thousands more. ” That technology has provided us with endless data and reports about everything we do.

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“Why I’m So Interested In Selling,” Rene Voorhorst

Partners in Excellence

I don’t recall exactly how we met, I think he saw me speaking and later reached out to say, “Dave, I think there is a better way to think about these things.” Preface: I first met Rene Voorhost years ago when he was the Nordics/Benelux sales manager for National Instruments.

Sell 113
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Customers Need Help, But Do We Want To Be Helpful?

Partners in Excellence

As our conversations often go, we were talking about the state of selling and how we improve. The conversation got me thinking about the issue: “Our customers desperately need help, but do we want to be helpful, do we know how to be helpful? Or the number of change projects than end in doing nothing.

Customers 122
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Do You Believe Your Value Proposition?

Partners in Excellence

I’m amazed at the number of sellers that really don’t believe their value proposition or value creation. How do I know this? They can’t challenge me with the impact of doing nothing, not changing. They don’t know and, possibly, shouldn’t know how to do this.

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Why Is Customer Acumen So Important?

Partners in Excellence

Sometimes, I feel like a broken record talking about Customer and Business Acumen. Speaking to sales enablement executives, fewer than 10% have any sort of business acumen programs in place. I ask: “How does your customer make money?” “What work does your customer do? They don’t know.

Customers 109