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The high cost of undervaluing experienced marketing leadership

Martech

When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. Don’t gamble on growth without the right leader in place If product-market fit matters to you, so does marketing leadership. That requires meeting your stakeholders where they are, not where you are. Many do not.

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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

” “Buying paid traffic is the primary cost driver of operating an MFA business. The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble. Overcoming paid traffic acquisition costs requires MFA publishers to engage in aggressive monetization practices and arbitrage.”

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Top 5 Reasons You Don't Get More Strong Sales Candidates

Understanding the Sales Force

They want someone young (not EEOC compliant, of course), with a degree, 5 years experience, motivated and energetic and memorable and attractive and well dressed and professional and trustworthy and polished. Clients create an image of the salesperson they want that makes it sound like profiling.

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Marketing Project Management: A Reliable, Reusable Framework

ConversionXL

In the DACI framework, you assign specific roles: Driver. The Approver then comes back to the team and presents the plan to move forward, assigns roles to the Drivers, and pushes the campaign into the next phase. Are they motivated to complete the action? Here’s where a decision-making framework like DACI comes in handy.

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10 top marketing podcasts for 2024

Martech

During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. He interviews different CMOs from various industries and explores their thought processes and motivations. The CMO Podcast Host Jim Stengel is a true marketing legend.

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10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. Customers can block gambling transactions from their account. These measures add positive friction to safeguard people with gambling addictions.

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Sales Route Planners: What They Are + How to Choose One

Veloxy

With a dedicated sales route planner , you have the advantage of carefully selecting the best route, avoiding the gamble of randomly choosing from thousands of less-optimal options. Speedy Route: Suitable for delivery drivers, featuring efficient route reordering and timeboxing for on-time deliveries.

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