Remove Drivers/motivators Remove Negotiate Remove Relationship building
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How to Use AI to Close More Sales

Hubspot

Some of the back-and-forth requires your direct involvement — such as contract terms or pricing negotiations — but items like simple clarifying questions and scheduling follow-ups can easily be offloaded to AI to reduce your workload. There have never been more ways to implement AI tools and work smarter.

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The Real Reason 50%+ of Our Sales Team is Now AI (And What We Learned)

SaaStr

CRM Black Holes : Getting sales reps to consistently log activities and summarize key meetings felt like negotiating international treaties. A great human salesperson will outperform our AI agents on complex deals, relationship building, and nuanced negotiations every single time. Is AI perfect? Absolutely not.

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Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect

Hubspot

You can break into three main stages: The buyer journey focuses entirely on the pre-purchase experience and involves the questions, doubts, and motivations that drive someone to buy. Where the buyer’s journey ends with a transaction, the customer’s journey becomes about relationship-building. The work doesn’t stop at conversion.

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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

This can include negotiations, compliance checks, and/or deciding on a timeline for implementation with your customer. Closing the deal is just one step; ensuring customer success and fostering long-term relationships requires ongoing work. This stage often involves legal review and procurement discussions.

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Why Most SDRs Will Be AI SDRs In 2026+. It’s Not Just About Productivity.

SaaStr

The problem isn’t motivation. Complex deal negotiation, relationship building, and strategic selling still require human judgment. And 95%+ of SDRs Are Entry Level Roles. Here’s what I’ve learned after hiring and observing 100+ SDRs across dozens of companies: The problem isn’t training.

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What is the challenger sales process?

PandaDoc

Rather than focusing on relationship-building or discovery alone, Challenger sellers take a more proactive role. To close deals, reps may still need to resolve complex sales issues, make concessions, or negotiate with stakeholders. They were the ones who could teach prospects something new about their business.

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Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

SaaStr

Learning #2: AI-Native Hiring is Non-Negotiable Windsurf : Graham Moreno requires “a key component of the sales interview now is: what are you doing with AI? Meanwhile, Gabrisko at Databricks emphasizes that “hire the best, inspire them, motivate them, mentor them” now applies to both human and AI team members.