Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” Each stakeholder views a proposal through their own lens, shaped by their role and personal motivations for approving or rejecting the deal. Your marketing must address these varied expectations.

Objectives and Key Results 106

Objectives and Key Results B2B CRM Territory 106

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. If I just described a familiar struggle one you might know all too well Im here to share a solution that might be the answer to your prayers: Gap selling. Truthfully, gap selling takes patience, practice, and persistence to master.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Veloxy

DECEMBER 28, 2023

However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place. and embark on this journey to master the art of field selling together! Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Salesmate

DECEMBER 3, 2020

As a manager, you wouldn’t like to see poor sales results. A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better – Jim Rohn . How to motivate the sales team when sales is low? Here is how you can motivate the team when sales is low.

Drivers/motivators 123

Drivers/motivators Objectives and Key Results Sales CRM 123

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. As a result, they suffer with low close rates and poor forecast accuracy. the real reason they buy).

Customers 213

Customers Objectives and Key Results Objection handling Drivers/motivators 213

Sales Gravy

APRIL 2, 2025

Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling. Research shows that simply sending people to training without one-on-one follow-up leads to a big dip in retention and performance.

Objectives and Key Results 58

Objectives and Key Results Territory Appointment Technique 58

ConversionXL

NOVEMBER 9, 2021

The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side. Studies show that interactive content can be up to twice as effective at engagement as static content. This is a clever piece of copy that answers the objection: “How secure is Memberstack’s payment application?”.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Start-ups 156

Hubspot

MARCH 12, 2025

SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Table of Contents What is SNAP selling? The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? And, this can have beneficial results. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Traditional onboarding can take up to 26 weeks at the executive level; AI role-play cuts this time dramatically. Then, you will receive a summary of the results by the end of the session.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Anthony Cole Training

JANUARY 31, 2013

Over the years, we have identified at least two “musts”: 1) Any organization looking to improve the sales effectiveness of its sales group MUST identify, up front, what the problems, challenges, weaknesses, strengths and skills are of their sales group before investing any time, money or resources and 2) The company MUST have great sales management.

Objectives and Key Results 196

Objectives and Key Results Sales Drivers/motivators Sports 196

Veloxy

APRIL 12, 2023

But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Speed up the process. If you’re talking to a homeowner, for example, you’ll need to understand their energy usage patterns and what motivates them to consider solar.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Salesforce

APRIL 11, 2023

As you can imagine, selling was a struggle through all of it. We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease.

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Sales Hacker

FEBRUARY 6, 2020

The customer meeting is often overlooked, but I’m going to explain why you should take this just as seriously as the close, and then we’ll look at what you can do BEFORE the meeting to set yourself up for a successful, productive meeting that will propel your deal forward and ultimately win. What is the objective of the meeting? .

Meeting 131

Meeting Customers Drivers/motivators Objectives and Key Results 131

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Anthony Cole Training

FEBRUARY 7, 2013

Yes, companies set metrics/KPIs - Key Performance Indicators - but are they the right ones to help a sales leader effectively monitor, coach, mentor, motivate a sales person to success? The activity that you use, however, can and should be a leading indicator to future results/success. Wrapping this up, it comes down to this.

Appointment 186

Appointment Objectives and Key Results Sales Negotiate 186

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Once I grasped that underlying driver, our whole conversation shifted. Table of Contents What is conceptual selling?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Sales Pop!

OCTOBER 18, 2021

By the way, the average selling company uses about 10 tools (and still wants more). ZoomInfo is a lead generation tool designed for B2B companies that need the most up-to-date information. Moreover, ZoomInfo has the most accurate and up-to-date database for B2B. Price: the free version is up to 50 queries per month.

Prospecting 232

Prospecting Price CRM Lead generation 232

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training techniques like gamification keep teams motivated. Product training is a structured learning process that helps team members understand, communicate, and sell a product.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Conducting sales performance reviews flips the script, offering clarity, coaching, and motivation. Praise improves employee engagement and keeps them motivated.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Sales Hacker

JUNE 17, 2020

The notion that consultative selling is the optimal way to sell has been around since the last millennium. The concept was coined in the 1970s in the book Consultative Selling by Mack Hanan. To compete in this “new buying normal,” we need to modernize what we mean by and how we execute consultative selling. KEY-RESULTS.

Consult 80

Consult Objectives and Key Results Sell Management Consulting 80

Hubspot

JULY 22, 2024

I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. The Best Cold Calling Script Ever To Warm Up Leads If you're having trouble coming up with a cold call script of your own, try this one. Option 2: Objection I understand.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

PandaDoc

JUNE 2, 2025

How the Challenger process works In short, the Challenger method is summed up as teach, tailor, and take control. Warm up the buyer The process starts with a strong foundation of credibility. A good warm-up becomes a relationship builder that opens the door to deeper conversations.

Process 52

Process Objectives and Key Results Sales Angle 52

Hubspot

AUGUST 27, 2020

You can use a single question to determine how experienced a sales manager is: “What has a bigger impact on your team’s success, sales skills or motivation?”. The reality is, motivation isn’t just a little more important than sales skills — it’s far more influential. Upsell or Cross-Sell Contest. Schedule three demos.

Cross-sell 92

Cross-sell Drivers/motivators Pitch Sales 92

Salesforce

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. In this piece, we’re going to walk you through some of these challenges, the keys to overcoming them, the objectives and processes that fuel successful demand gen, and why good demand gen is worth the effort.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

The 5% Institute

JULY 3, 2019

Over the years, I’ve trained thousands of Sales Professionals and Business Owners, and I often find the same thing missing in their sales approach – they’re missing a sales process / selling process. By sales process, I mean a systematic system to give you consistent results. The Sales Process – Why Do You Need It Anyway?

Process 98

Process Objectives and Key Results Drivers/motivators Sales 98

Cerebral Selling

MARCH 18, 2024

When you become too focused and involved in individual deals, you reduce your focus on process improvement and creating the strong infrastructure needed to set your team up for long-term success. But it can also be a key trait of those who fail to motivate and inspire their teams. And the approach is simple.

Objectives and Key Results 180

Objectives and Key Results Legal Negotiate Trust 180

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). But there are other ways to stand out. Take ConvertKit , for example.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

ClickFunnels

JANUARY 1, 2023

The Great Copywriting Myth Before we dive into the 10 conversion copywriting tips, let’s clear up a common myth. To sell, you need to know who you’re talking to. These questions will give you valuable insights into who your target audience really is, what motivates them, and how to talk to them. It wouldn’t work.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. As leaders, we need to take the time to invest not only in new programs but also in bringing our sales team up to speed. However, you don’t see the results you’re expecting.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

RingDNA

MARCH 31, 2025

Analyze sales conversations in real-time to improve coaching and objection handling. Personalization at Scale: The Role of Sales Ops in Account-Based Selling Account-based sales (ABS) and marketing (ABM) continue to gain traction, requiring sales teams to deliver hyper-personalized messaging at scale.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

The 5% Institute

OCTOBER 31, 2021

If you’re having positive results one day, and mediocre results on another; this doesn’t give you the certainty you need to plan your life accordingly. By knowing this, you can keep what works, and simply stop doing that isn’t getting you positive and consistent direct sales results. First – it gives you certainty.

Objectives and Key Results 145

Objectives and Key Results Real Estate Technique Clients 145

The 5% Institute

APRIL 15, 2021

In this article, we’ll explore 8 x recommended real estate sales advice tips to help you sell more homes, consistently. Selling real estate when done correctly , can be an excellent and lucrative career. So how do you sell real estate with consistency? Real Estate Sales Advice – Sell More Homes. 38% tonality.

Real Estate 138

Real Estate Sell Objectives and Key Results Sales 138

Heinz Marketing

MAY 31, 2023

One key strategy that can significantly impact B2B success in such times is sales enablement. Budgetary constraints : During challenging times, businesses become more cautious with their spending, resulting in more extensive evaluation and approval processes.

B2B 115

B2B Objectives and Key Results Drivers/motivators Sales 115