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70% of Pipeline from Marketing Comes From Just 4 Things

SaaStr

So leading SaaS growth stage VC fund Insight Partners surveyed 100+ of its top later-stage B2B companies to see how they did marketing and demand gen and pipeline creation in particular. What they learned: Marketing drives 48% of pipeline across B2B companies. Many leads and most pipeline in the end comes from 2-4 or more touches.

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Boosting Sales with Pipeline Velocity feat. Amy Franko

Sales Gravy

On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. Monitoring how quickly deals move through the pipeline can significantly impact quarterly and yearly outcomes.

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Your 2025 Sales Playbook: Highlights from This Year’s Best Conversations

Sales Gravy

Whether its calls, emails, or social touches, keeping your pipeline full is the foundation of success. Success in 2025 will be about maintaining that focus, even when motivation dips. Whether its calls, emails, or social touches, keeping your pipeline full is the foundation of success.

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Why causal AI is the answer for smarter marketing

Martech

Its ability to uncover the why behind outcomes allows for smarter GTM decisions that drive pipeline efficiency, revenue growth and customer success. Experimentation to improve ICP engagement: Test messaging, timing and offers tailored to your ideal customer profile (ICP) to validate what accelerates pipeline and win rates.

GTM
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The Sales Coach’s Masterclass

SalesPop

Expert Tip: Empathy in coaching is like a reassuring touch—it helps people feel heard and supported, which is essential for motivation and retention. Why It Matters: Focusing only on technique ignores the underlying drivers of performance. Implication: “How is this impacting your results or motivation?”

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Minimum Viable Metrics

Partners in Excellence

We have a single pipeline metric, it’s a variant on pipeline coverage. pipeline coverage. We have pipeline quality, win rates, sales cycles, average deal sizes dialed in. With these three focus areas, we know we are doing enough to generate the volume of opportunities to feed our pipelines.

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9 Ways to Motivate Your Sales Teams When Things Get Tough, According to the Experts

Salesforce

Sales motivation can make the difference between a company growing or stagnating. It’s the job of sales leaders to keep their teams motivated during the good times and the bad. So what’s the best way to provide sales motivation to your team? Learn more 1. Do they like a financial bonus or reward?