Veloxy

JANUARY 23, 2024

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Veloxy

FEBRUARY 15, 2024

Looking for the best sales podcasts to boost your numbers and master the art of the deal? Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game.

Gaming 233

Gaming Sell GTM Technique 233

Veloxy

MARCH 5, 2024

In this article, we compare Outlook and Gmail across various aspects including interface, accessibility, email management, security, integrations, storage, pricing, and customer support to determine which service might be the right choice for you in the Outlook vs Gmail comparison.tt

Service 130

Service User Experience Price Transportation 130

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. What is Revenue Enablement?

Cross-sell 93

Cross-sell GTM Technology Technology 93

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. We’ll explore how these metrics can sharpen your sales strategy and improve efficiency. We’ll explore how these metrics can sharpen your sales strategy and improve efficiency.

Product 130

Product Quota Objectives and Key Results CRM 130

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Veloxy

JULY 19, 2023

Are you struggling to optimize your sales territories and boost your sales team’s productivity? In this blog post, we will guide you through the essential steps to create an effective sales territory management plan that will lead your team to success. You’re not alone! Let’s dive in!

Territory 130

Territory Objectives and Key Results CRM Outside Sales 130

Martech

MAY 29, 2024

Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Paycor. You also need to look at the data to see how these channels are performing.

A/B testing 82

A/B testing Campaign Conversion Engineering 82

Highspot

MAY 30, 2024

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. This lets you customize your sales approach for each customer segment. You’re not alone.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Veloxy

JUNE 22, 2023

In the world of sales, the power of an effective message cannot be underestimated. For instance, the presence of a sound sales enablement strategy has been found to improve sales messaging by 31% ! So how do YOU create a sales messaging strategy that resonates with your target audience and drives results?

Objectives and Key Results 130

Objectives and Key Results Drivers/motivators Sales Technique 130

Search Engine Land

APRIL 8, 2024

This could be from direct sales or leads that eventually convert to sales. Technology (content management systems, analytics tools, etc.). More sales? Driving website traffic. The more specific, the better. Sales/revenue. As a result of this content, you generate $50,000 in T-shirt sales.

Objectives and Key Results 117

Objectives and Key Results Promote Campaign Drivers/motivators 117

Veloxy

AUGUST 10, 2021

AI and machine learning have given wings to digital sales and marketing techniques. Not only does this make them more effective, it also boosts the chance of sales conversion. Research already shows that over 40% of sales and marketing teams wholly recognize the importance of AI. How to Improve Sales Processes with AI.

Process 328

Process Sales Technique CRM 328

Veloxy

AUGUST 16, 2023

Shouldn’t the return, along with the uptick in sales, come faster than one year?! Essential metrics for measuring ROI include sales, marketing and customer service performance indicators. These factors need to be considered and managed effectively to ensure that your CRM investment yields the desired results.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. They’ll thank you for it.

Territory 342

Territory Represent Sales Lead generation 342

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier. Content is still king.

Growth 108

Growth Conversion Launch Gaming 108

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. They just broke through $21M ARR in the 22 months since Kyle has been there. Now, they have over 22 BDRs.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

Partners in Excellence

APRIL 16, 2024

We spend 100’s of millions on SKO speakers, books, and training–all focused on doing the things that drive business, sales and marketing performance. For example, as sales people, we know–without a doubt that: We’ve got to prospect and fill our funnels. I contribute my fair share to the clutter.)

Cross-sell 109

Cross-sell Pipeline Meeting Presentation 109

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.”

Customers 98

Customers Campaign Repeat business Referrals 98

Search Engine Land

APRIL 23, 2024

As the previous metrics of success are deprecated and customers are increasingly experience-oriented, marketers are realizing how important it is to gain a more complete view of how campaigns are performing. By unifying their data, Cox Automotive can better segment its audience and deliver more personalized messaging to its customers.

Government 109

Government Campaign Follow-up Conversion 109

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Partners in Excellence

FEBRUARY 15, 2024

I can’t begin to count the number of “experts” filling my social feeds with the sage wisdom and advice on maximizing performance: “Give your best leads to your top performers!” ” They go on to say, “The easiest way to hit your goals is to give all the best opportunities to your top performers.!”

Start-ups 106

Start-ups Up-sell Sell Product 106

Partners in Excellence

MARCH 2, 2024

Preface: I first met Rene Voorhost years ago when he was the Nordics/Benelux sales manager for National Instruments. I don’t recall exactly how we met, I think he saw me speaking and later reached out to say, “Dave, I think there is a better way to think about these things.”

Sell 109

Sell Education Territory Engineering 109

Partners in Excellence

FEBRUARY 9, 2024

It’s devastating to company growth and performance, it’s devastating to our individual growth, development and performance. Most data I see puts the average tenure of sellers and managers (at all levels), at somewhere between 11-17 months. Let’s focus on top sales executives. It’s unsustainable!

Pipeline 115

Pipeline Growth Up-sell Territory 115

Partners in Excellence

DECEMBER 7, 2023

Top performers are already using these tools with tremendous advantage, and they always have because that’s what top performers have always done. Sellers aren’t using them, or they use them minimally to keep managers off their backs. But CRM has been a powerful tool that drives sales productivity and performance.

CRM 124

CRM Technique Conversion Customers 124

Search Engine Land

FEBRUARY 15, 2024

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. This is “key” to seeing if your leads are driving quality conversions. Don’t jump straight to bottom-of-funnel offers like sales outreach or free trials — nurture and warm them up first on LinkedIn.

Lead generation 114

Lead generation Campaign SQL CRM 114

Search Engine Land

FEBRUARY 15, 2024

We’ve worked with some of those clients before, attempting to address issues while managing paid media simultaneously – similar to building a plane while flying it. These days, we’re resolute in asking clients to address their issues first or working with them to build a better foundation before we build any media campaigns.

B2B 105

B2B UX CRM Campaign 105

Search Engine Land

APRIL 30, 2024

Eventually, you craft a detailed persona : Alex, 37, from Chicago, who enjoys protein smoothies, drives a Lexus and dreams of traveling to Asia. The problem is that going ultra-deep in a psychographic profile doesn’t actually help you craft a 30-character headline for fleet management software.

CTR 106

CTR Real Estate Legal Clients 106

Sales Pop!

MAY 17, 2024

Through data analysis and continuous improvement of artificial intelligence algorithms, AiSDR becomes an indispensable tool for modern marketers, helping them achieve great results on a scale not previously available.

Objectives and Key Results 52

Objectives and Key Results Strategize Campaign Growth 52

Search Engine Land

SEPTEMBER 19, 2023

As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. At CallRail, we’ve been harnessing this potential since 2016 through AI-powered Conversation Intelligence. ” But the benefits don’t stop there.

Clients 126

Clients Conversion Click Through Rate Campaign 126

Partners in Excellence

APRIL 8, 2024

Add on to this the terrifying data on sales performance–a few numbers from EBSTA, in the second half of 2023, 73% of reps missed quota, 23% of reps contribute 83% of revenue (our good friend, Pareto, again), 39% of deals slipping, and win rates plummeting another 47%. It’s better for customers and it’s better for us.

Quota 113

Quota Trust Pitch Up-sell 113

Partners in Excellence

NOVEMBER 2, 2023

I spend a lot of time with sales managers, at all levels. Endless forecast and pipeline discussions–usually between managers and not with people. ” Sometimes there’s a bit of a training agenda to these meetings. One on one’s are irregular, and easily pushed off when something the manager prefers to do.

Pipeline 108

Pipeline Meeting Technology Technology 108

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 115

Strategize Strategic planning Technology Technology 115

Partners in Excellence

OCTOBER 14, 2023

It may be something you’ve learned in your company’s sales training/enablement programs. It may be something you see the top performer in your company doing. Or your manager may be telling you what to do. We have to be able to adapt and change to address the gaps that are unique to the situation.

Technique 128

Technique Process Customers Sell 128

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. What percentage of the company’s revenue does paid media management represent? You’re hiring an agency to manage on your behalf, but that doesn’t mean that you shouldn’t own the work.

Retail 103

Retail Clients Contract Campaign 103

Search Engine Land

OCTOBER 13, 2023

While there might be hesitation to join the Amazon marketplace, the advantage in building another sales channel and gaining access to Amazon’s network of customers and their ad platform is huge. However, Amazon also charges a percentage sale commission for any product sold on their platform. This is not the case with Amazon Ads.

Real Estate 129

Real Estate Commission Conversion Trust 129

Partners in Excellence

OCTOBER 4, 2023

I’m constantly amazed as I look at performance of organizations. Too often, however, we could/should be doing much better. Think of what it would mean to our customers, our own performance, our companies, shareholders, if we started to more effectively address the potential? We are underperforming the potential.

Quota 115

Quota Growth Sell Process 115

Heinz Marketing

JANUARY 19, 2024

It also means data collected through different means, with different inputs and standardization would then need to be consolidated and cleaned, wasting time. This includes behind the scenes, day-to-day tools/tech that help marketing and sales efforts run smoothly (including tracking projects and facilitating communication). Step 3.

Campaign 110

Campaign Represent Education Clients 110