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MarTech Moment: Microsoft Clarity

Heinz Marketing

It can help you identify areas for improvement and optimize user experience. Features Here are the key features of Microsoft Clarity: Session Replays: Clarity records user sessions on your website, allowing you to replay them to see exactly how users navigate and interact with your site.

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Amazon planning major AI revamp that will change the search experience

Search Engine Land

Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. A new world.

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Maximizing Profits: How to Capitalize on Ecommerce Growth

Lead Fuze

As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference. This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain.

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Does your organization need a headless or hybrid content management system (CMS)?

Martech

Can we deliver the kind of user experience our customers expect, on all of our must-have platforms and devices? Do we have, or can we hire, a development team to handle the Head presentation layers that may not be part of a Headless or Hybrid CMS? This is why so many adopt more modern CMS technologies to improve user experience.

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Why some marketers are moving to hybrid and headless CMS systems

Martech

Hybrid systems are similarly detached from the delivery platform, yet retain the presentation layer and templates found in traditional systems. The plugin-based structure of WordPress is well-suited for publishers, providing many ways to present content across many devices. He added, “There’s a lot less flexibility.

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Does your marketing team need a digital experience platform (DXP)?

Martech

Can we deliver the kind of user experience our customers expect, on all of our must-have platforms and devices? Do we have, or can we hire, a development team to handle the presentation layers that may not be part of a DXP? Are we able to sufficiently optimize content delivery speed so that it isn’t a hindrance to our SEO goals?

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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

Further, Google has announced they are bringing this update to desktop search results in the first quarter of 2022, presenting an opportunity to improve existing site performance while staying ahead of future updates. Being authentic and serving your users. Are you removing bias and presenting both sides of a story?