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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine. Over time, we extended selling our products worldwide and recently to e-commerce.”.

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Episode 28: How Luxury Brand Partners Uses Technology to Build Brands and Empower Salons

Spiro Technologies

Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about modernizing the business of making, moving, and selling products. A lot of the people like us, we manufacture this widget and we go sell it. This brand just, as a part of a luxury hair care product, it propped up everywhere.

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How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses

Martech

Said Johnson, “The biggest advantage brick and mortar stores have over e-commerce stores is that customers can try multiple things on before they pay for it. I needed to figure out how my e-commerce business could get over that hurdle.”. They would have to spend $600 up front and then return things.

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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Here’s a guide on how to do that. And that’s where ABM comes in.

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Your Contact Center Can Earn Money for Your Company, Too

Salesforce

That’s why it’s essential for contact centers to connect every channel — including self-service, e-commerce, post-purchase and automation — while using data to personalize every experience. Affording expenses for a contact center, such as technology licenses and agent salaries, can be challenging for any business. The good news?

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Why marketers have a love-hate relationship with complexity

Martech

Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. So how did you wind up in marketing? So, really to sell a solution of Philips in the market.

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Easy returns can enhance the customer experience

Martech

It’s just a policy somebody came up with in the hope it would lure more consumers into buying by alleviating the time constraint.” His company’s might be summarized as pick up at porch — but it’s not quite as simple as it sounds. “Buy online, pick up in store makes a ton of sense,” said Kieboom.