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12 Cognitive Biases E-commerce Marketers Need to Know

Neuromarketing

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers. The post 12 Cognitive Biases E-commerce Marketers Need to Know appeared first on Neuromarketing.

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TikTok partners with Amazon for in-app shopping

Search Engine Land

This integration comes as TikTok Shop, launched about a year ago, seeks to gain traction in the e-commerce space. TikTok users have expressed mixed feelings about ads and TikTok Shop videos in their feeds, raising questions about how this new feature will be received. . Between the lines. What to watch.

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4 E-commerce Challenges for 2022 and How to Solve Them

Sales Pop!

The e-commerce explosion was a surprise at first, but it has since led to cutthroat competition in an oversaturated market. Here are the five e-commerce challenges that business owners will face in 2022 and how you can stay ahead : Living up to customer expectations. Strengthening data security.

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Google launches new report that flags checkout issues on e-commerce sites

Search Engine Land

The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process. The post Google launches new report that flags checkout issues on e-commerce sites appeared first on Search Engine Land.

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AI-powered martech news and releases: August 8

Martech

Webgility’s Webgility AI Assistant is designed to assist small and medium-sized businesses (SMBs) automate their e-commerce workflows. The feature aims to streamline access to business analytics, helping users manage orders, refunds, and product information efficiently.

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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

Personalized Product Recommendations: Use AI to offer personalized product suggestions on your e-commerce site, increasing the likelihood of conversion. By analyzing previous purchases and browsing patterns, AI can recommend complementary products, enhancing the shopping experience and boosting sales.

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How Sales Skills Can Help Grow Your Audible Business

Sales Pop!

With the rise of e-commerce, the shift to the online platform from brick-and-mortar stores has transformed selling styles. Regular communication with them through e-mail updates and newsletters can help keep them informed of new releases so they have something to look forward to.