Iannarino

APRIL 5, 2023

Reaching prospective clients will be more challenging in the future. I know, you think it’s difficult enough now, but the regulatory environment is going to become more restrictive. You should expect something like the EU’s GDPR (General Data Protection Regulations) in the United States. Other regulations being considered would make it more difficult to make robocalls or share contact information without permission.

B2B 359

B2B Contact Clients Prospecting 359

Membrain

APRIL 5, 2023

It’s almost the only thing people want to talk about these past few months: Artificial intelligence. ChatGPT and its many children and siblings have set the internet and our industry ablaze with speculation about what it means for us.

Sell 138

Sell Sales 138

Partners in Excellence

APRIL 5, 2023

As I look at the plethora of tools we leverage to engage customers and each other, I worry. While they are intended to help us accomplish more. They are intended to help us, make us more efficient, eliminate some of the work we have to do, Instead, I wonder if they are dumbing us down. We have tools that present everything about the customer to us—the financial performance of the company, performance relative to the market, key issues facing them and their customers.

Presentation 133

Presentation Conversion Growth Prospecting 133

Sales Pop!

APRIL 5, 2023

From the shoes you wear to the cereal you eat, almost everything you enjoy as a consumer comes from a brand. Brands are everywhere. Even now, you’re probably thinking of logos, slogans, and signature colors. And while imagery is an important aspect of brands, branding as a whole is actually a lot more complex. Branding contains the identity of a company, organization, or individual and establishes a relationship with its target audience—their customers.

Trust 130

Trust Drivers/motivators Networking Contact 130

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

APRIL 5, 2023

Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic. Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study.

Profit margin 129

Profit margin Objectives and Key Results A/B testing Strategic planning 129

SaaStr

APRIL 5, 2023

So I think the second SaaS app I ever purchased was LivePerson. The first was Salesforce, to get our CRM going (today, we would likely have gone with HubSpot). And the second was LivePerson, to handle chat and support. Back in the day, it was a magical app. It tracked tickets, shared personas, and provided analytics. All in the Cloud! I fell so in love with support automation, when I invested, I did a ton in support, from Talkdesk (first VC), to Front, to Gorgias (#1 e-commerce contact cente

E-commerce 113

E-commerce Contact CRM Service 113

Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. Their concern was that titles and challenges were always changing. It felt like a waste of time, energy and resources to develop something that felt so temporary. And it’s true, personas and the people we market to are always changing based on their needs, goals, limitations, resources, and many other variables.

Consult 105

Consult Prospecting Contact Campaign 105

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels.

Government 116

Government Follow-up Clients Technology 116

Salesforce

APRIL 5, 2023

I dropped out of college to sell cell phone accessories. Thirteen years later, I’d worked my way up to become a top seller at IBM and eventually, Grubhub. I got to where I am because I had the support of my community at every step. So many of us have similar stories. We’ve dedicated valuable time searching for answers to do our jobs and get ahead, all while feeling the pressure to close deals.

Represent 98

Represent Up-sell Launch Networking 98

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Saidah Abdulhaqq , senior digital architect at Enterprise Holdings. Her career path has been “typical” for a marketing technologist in that it’s atypical and results in a specialist who has also done some of everything.

Government 113

Government Technology Technology Start-ups 113

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

SaaStr

APRIL 5, 2023

Not every leader is created equally. A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand. In this week’s CRO Confidential episode, Blond talks to one of the best revenue operations leaders on the planet, Cherishma Shah, where she shares insights into the Rev Ops role, why your startup might need one, and how to maximize impact with this powerhou

GTM 98

GTM Education Objectives and Key Results Territory 98

Search Engine Land

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your

Education 94

Education Campaign Sales Prospecting 94

Hubspot

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. Choosing the right position based on your personality, likes, and dislikes can ensure you thrive in your new career. You’ll also need a thorough knowledge of sales trends and stats to succeed. You may have heard negative things over the years about salespeople, such as stereotypes that depict salespeople as pushy or aggressive.

Cold Call 90

Cold Call Commission Inside sales Territory 90

Search Engine Land

APRIL 5, 2023

In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. Sitewide conversion rates for ecommerce hover around 2-3%, but product pages can reach over 30% (average of 7%) in the right scenario. But getting links directly to these pages can be time-consuming for many in-house SEOs. This article covers six effective link building tactics for ecommerce brands today.

Technique 92

Technique Niche Pitch Contact 92

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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

B2B

RAIN Group

APRIL 5, 2023

You’d be hard-pressed to find an organization that didn’t want its sellers and sales teams to meet their goals in the face of challenging conditions and do so with high win rates and strong pricing. Sales training is one obvious way for organizations to build such teams. While sales training often fails to meet its promise, our research shows that highly effective sales training is correlated with higher win rates, sales goal attainment, and premium pricing.

Sales 82

Sales Price Meeting 82

Search Engine Land

APRIL 5, 2023

Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A vanity metric? Some practitioners contend that quality score is a vanity metric. Others view quality score as a KPI to be optimized and reported regularly. The discussion rages on.

CTR 92

CTR B2C B2B Clients 92

Adaptive Business Services

APRIL 5, 2023

I happen to be certified in DISC which is a study of observed human behaviors. A DISC profile is generally created based on a respondent completing an assessment, answering a series of questions, about themselves. A profile can tell you a lot about yourself and about other people. It can be used for … Self improvement As a part of the candidate hiring process Evaluating an employee for a position move Promoting team communications Profiles can also be used by salespeople to make them better com

Promote 71

Promote Business Services Meeting Conversion 71

Search Engine Land

APRIL 5, 2023

Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides answers to your most pressing questions about the platform. With data from 28,139 adult consumers, DISQO’s TikTok Ad Effectiveness report provides an in-depth look on how U.S. consumers engage with brands on TikTok and how ads impact buying behavior.

Campaign 85

Campaign Engineering Growth Conversion 85

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Partners in Excellence

APRIL 5, 2023

I just listened to an outstanding webcast on the future of selling, conducted by four close friends. I am a student of their work, they are among the smartest thinkers about selling I’ve ever met. But as I sat through the conversation, I found myself growing increasingly frustrated. It seemed, unconsciously, the conversation around selling gravitates to SaaS selling.

Conversion 71

Conversion Sell Manufacturing Healthcare 71

The 5% Institute

APRIL 5, 2023

As a salesperson or business owner, following up with your prospects is crucial to closing deals and growing your business. However, crafting an effective follow-up email can be a daunting task. To help you out, we’ve compiled 7 expert email follow-up examples for prospecting that are sure to get you results. 7 Expert Email Follow-Up Examples For Prospecting The Personalized Follow-Up Email Subject: [Prospect’s Name], are you still interested in [product/service]?

Follow-up 52

Follow-up Prospecting Referrals Service 52

PandaDoc

APRIL 5, 2023

Credit memo vs invoice; what’s the difference? They’re both examples of financial documents that you’re likely to send to your customers at one point or another, but there are key differences between them that it’s important for any business, large or small, to understand. Here’s what you need to know. What is an invoice? An invoice is a document sent to a client by a business, detailing the goods and/or services that have been provided, and what payment is required for them.

Legal 52

Legal Government Finance Promote 52

The 5% Institute

APRIL 5, 2023

As a sales professional or business owner, keeping track of your sales activities and progress is crucial for success. One tool that can help you do this is a sales log. In this article, we will explore what a sales log is, why it is important, and how it can benefit you in your sales journey. The Importance Of A Sales Log (And How To Use It) What is a Sales Log?

Drivers/motivators 52

Drivers/motivators Sales Contact Prospecting 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

PandaDoc

APRIL 5, 2023

There’s a simple reason behind automating sales processes — less time spent on low-value-added activities results in more time spent on actual selling. That goes for the rest of your sales team stuck following established steps — how much of that time could they have spent doing something more productive than administering routine tasks? What is sales process automation?

Process 52

Process Legal Sales Represent 52