Tue.Sep 03, 2024

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Google Analytics 4 introduces benchmarking data

Martech

Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.

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Scaling Challenges Cost Millions — Here’s How to Future-Proof Your Business

Salesforce

The pace of digital transformation has made scalability a must-have for any business aiming to stay competitive. And the stakes are high. Without the ability to scale, you risk falling behind as customer demands and market conditions evolve. But what does it take to build a scalable business that can handle growth without sacrificing performance or customer satisfaction?

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Playable ads and longer campaigns gain traction in mobile gaming

Martech

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. U.S. growth. The U.S., the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. U.S. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.

Gaming 122
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Google Ads rolls out new promotions feature for App campaigns

Search Engine Land

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it a rare find. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promote 67
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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One way or another, cookies are going away

Martech

“At the moment, I feel like the industry has stalled; there’s not much innovation happening because everyone is waiting to see what Google does.” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. It turns out that three months is a lifetime in adtech.

Education 119
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Google Ads unveils advanced performance planner for YouTube campaigns

Search Engine Land

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

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Microsoft Advertising September product roundup

Search Engine Land

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. Key updates: Enhanced Display and Video Ads : Starting this month, advertisers can access new bidding strategies, targeting options, and conversion tracking for display and video ads.

Product 75
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Training Your Own AI Model Probably Won’t Help Win Customers, But Data Will

Salesforce

How can a brand turn a social media “like” into a sale? Or better yet, a loyal customer? AI gets all the attention right now, but the answer is less sexy. It’s data. Picture this. You’re a global consumer retail brand with a presence across brick-and-mortar locations, an ecommerce site, and social media storefronts. A longtime in-store shopper just “liked” a new product on Instagram.

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11 Innovative Cold Outreach Strategies to Secure Meetings with Your Dream Clients

Iannarino

Are your traditional sales methods no longer delivering the results they once did? It's time to rethink your cold-outreach strategy with these innovative approaches.

Meeting 314
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Doing The Work Is Not An "Opt-In" Possibility. Posted on September, 2024

Partners in Excellence

Maybe I’m being hard-nosed or lacking in sensitivity, but I’m amazed at how much lack of accountability we accept in performance of people’s jobs. Too often, it seems that we treat many of our accountabilities as optional. The examples are rampant. Things like, using the sales process, maintaining high quality/healthy pipelines, leveraging the tools and technologies we put in place, coaching/developing our people, and on and on.

Territory 126
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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GTM 110: Vertical SaaS Secrets and Unlocking Growth with Price’s Law with Dennis Lyandres

Sales Hacker

Dennis Lyandres is currently an Advisor at Iconiq Capital. Before that, Dennis spent 8.5 years with Procore during which time Procore grew from $10m to over $900m+ in revenue and went public on the NYSE. Dennis started at Procore as EVP of Sales in 2014, before moving to the CRO role in 2018 where he was responsible for driving revenue across all customer-facing functions including Sales, Marketing, Customer Success, Rev Ops, Procore.org and Business Development.

GTM 122
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200+ of Top CMOs Coming to SaaStr Annual 2024! From Snowflake to Box to Workato to Grammarly and More!

SaaStr

So we’ve got just an earth and jaw-dropping group of CMOs and SVPs of Marketing coming to SaaStr Annual and our VIP CMO Brunch including: CMO Snowflake CMO Coalition CMO Workato CMO ChurnZero CMO Box CMO CheckPoint CMO Grammarly CMO Reverfi CMO Zoom CMO New Relic CMO Nintex CMO NextPatient CMO Jane CMO Totango CMO Celona CMO CloudBolt CMO Carta CMO Birdeye CMO Folloze CMO G2 CMO Clari CMO Lightspeed Commerce CMO Maxio CMO Deepgram CMO Seismic CMO KubeSense CMO Atlassian (prev.

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Episode 41: Beyond the Fields: How Nature Fresh Farms Uses AI to Grow Smarter

Spiro Technologies

Adam Honig : Hello and welcome to the Make it. Move it. Sell It podcast. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products—and of course, having fun along the way. I’m your host, Adam Honig, the CEO of Spiro.ai. We make amazing AI software for companies in the supply chain, but we’re not talking about that today.

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Dear SaaStr: When My Startup Raises $10m, Would It Be Appropriate to Take a $170k Salary (no co founders)?

SaaStr

Dear SaaStr: When My Startup Raises $10m, Would It Be Appropriate to Take a $170k Salary (no co founders)? Yes, not a problem. You should take a “market correct” salary as soon as it’s economically immaterial to the company. I don’t write $10m checks. I write, typically, $1m-$5m checks, the stage before that. But. As soon as I do write a check > $1m — I want to at least make sure the founders get paid.

Growth 120
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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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How do you Grow KPIs in a Declining Market?

The Advantexe Advisor

The last month of the 3 rd quarter is here and for many business leaders, the 4 th quarter is going to be crunch time. As part of our Business Acumen skill development work , Advantexe conducts 1-hour training sessions called, “Decoding the Earnings Calls” for many of our clients, and after completing the 2 nd quarter calls I can safely share there is a very clear message coming from many large organizations that every business leaders should be aware of: “The headwinds are getting stronger, and

Clients 59
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Google August 2024 core update rollout is now complete

Search Engine Land

Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking movement and changes to the overall Google Search results. As we said before, this update is not just a normal core update. The August 2024 core update took into account the feedback Google heard since the September 2023 helpful content update that seemed to have a negative impact on many sma

Launch 138
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Top tips for onboarding new martech vendors

Martech

There are plenty of virtues to engaging a new vendor. In addition to bringing new capabilities and functionality to an organization, they also bring a fresh perspective. However, onboarding a new vendor seems far easier than it actually is. The onboarding stage is crucial to establishing a positive and productive client-vendor relationship. Fortunately, martech practitioners can help ensure onboarding proceeds smoothly.

Contract 108
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15 questions to ask your new SEO clients

Search Engine Land

Over the last 20 years of speaking to clients, I’ve developed a list of questions that have been instrumental in fostering better long-term relationships. There are many questions you can ask, but I’ve created a list of key questions I usually ask during the pitch process for new clients. Find out about the business One thing that separates strategic-thinking search marketers from those who simply apply a list of tactics is understanding how SEO fits into the wider business context.

Clients 96
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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5 Ways We’re Bringing Our Values to Life at Dreamforce

Salesforce

At Salesforce, we don’t just talk about making a difference — it’s core to who we are as a company. Our company values of trust, customer success, innovation, equality, and sustainability drive everything we do. As we gear up for Dreamforce , our annual gathering of thought leaders, industry pioneers, and trailblazers, we’re excited to delve deeper into how these values are shaping the future of business and technology.

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Google Trends email subscriptions to stop working on October 29

Search Engine Land

Google Trends will stop sending emails for subscriptions you set up within Google Trends. Google said it is turning down the email subscription service as of October 29, 2024. Instead, Google says you should use RSS feeds or check the site manually for those alerts. What Google said. Google wrote in an email to those impacted, those who have email subscriptions set up for Google Trends, saying, “Starting on 29 October 2024, Google Trends trend notifications will no longer be supported and