Fri.Jan 20, 2023

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Five Powerful Discovery Call Questions

Iannarino

The discovery phase of the sales process always proves to be critical. Most salespeople waste discovery by asking the client about their problem or their pain. The reason is that many salespeople were taught to ask these poor discovery call questions for a long time.

Clients 278
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Why VCs Love Founders That Respond to Email Almost Instantly

SaaStr

What do VCs want today? with @HarryStebbings The Trifecta. Growth, Efficiency, and High Margins. All Three. Like the old days. You don't get a pass on growth just because of the economy, or macro slowdowns. pic.twitter.com/73p146F4dS — Jason Be Kind Lemkin  (@jasonlk) January 19, 2023 So somewhat frequently I’ll see a VC just get burned and hazed on social media for saying something like, “The best founders respond almost instantly.” Or, “The best founders ge

Growth 138
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4 Mobile Apps to Help You With Budgeting

Sales Pop!

Keeping track of your finances and ensuring you stay within budget can, at times, be a challenging undertaking; especially if on the move. For this reason alone it pays to take advantage of dedicated mobile apps that offer invaluable assistance in helping maintain financial stability – four such robust applications are outlined below for consideration.

Finance 130
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The Full SaaStr APAC Agenda for Feb 22-23 in Singapore is Here!

SaaStr

It’s here! The full agenda has just launched for SaaStr APAC 2023! Get ready for 50+ speakers for the very first SaaStr APAC event in Singapore, including: APAC Update: State of the Cloud with Bessemer Venture Partners , Anant Vidur Puri, Partner at Bessemer Venture Partners Lessons Learned in Scaling to $1B ARR: From VMware, AWS and Databricks with Databrick’s SVP and GM Ed Lenta The Secrets to Building a Global Platform and Ecosystem with Xero’s Global Chief St

Launch 119
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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3 Tips for Small Business Growth

Sales Pop!

Big businesses may have an edge regarding the customer base, cash flow, inventory, and a host of other factors. But many consumers, especially the younger generations, want something different in their experience. And that’s where your small business can fill the gap and offer the experience consumers are looking for. You can provide things that big businesses can’t because of your size.

Growth 130
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The dangers of saying ‘no’ in martech

Martech

I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the marketing technology and operations space. However, let me clearly state that there are certainly times and good reasons for saying “no.” Nevertheless, there are real consequences of earning a reputation as a dream killer or wall of no.

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20 questions to ask customer data platform vendors during the demo

Martech

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors. Here’s how to do that: Inventory all your databases and martech applications and be sure all stakeholders weigh in on which data and system integrations are priorities.

Customers 116
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13 key SEO metrics to track in 2023

Search Engine Land

There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. That said, having access to data doesn’t necessarily mean you need to monitor it, especially if it’s unhelpful or feels overwhelming.

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Move Over, Sales: Why Product and Marketing are the C-Suite’s New Power Partnership with Checkout CMO Leela Srinivasan and CPO Meron Colbeci (Pod 627 + Video)

SaaStr

The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. With the collaboration of ideas and goals between marketing and the product team, startups can drive more growth, get better feedback, and achieve revenue goals using in-hand promotion tools. C-suites should realize the importance of this relationship in the early stages of business to drive more traction from the launch through diversificati

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Report: Google search will debut chatbot features this year

Search Engine Land

Google will demonstrate a version of its search engine with chatbot features this year, according to a New York Times report. Why we care. AI – and OpenAI’s ChatGPT in particular – has been discussed ad nauseum over the past two months. Microsoft already is reportedly working on adding ChatGPT features to Microsoft Bing search. This has the potential to reshape SEO significantly.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Sales Methodology Guide: Choosing the Right One for Your Business

SalesHood

The post Sales Methodology Guide: Choosing the Right One for Your Business appeared first on SalesHood.

Sales 52
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Is AI-written content replacing cheap old content farms?

Search Engine Land

The Verge has a piece up today named Inside CNET’s AI-powered SEO money machine. It covers much of what we reported in Google search responds to BankRate, more brands using AI to write content last week. It also dives more into how the company has been using machines to replace low-cost humans to generate low-quality content designed to rank well in search.

Sports 88
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Anthropology & Sales: How to Cultivate the Human Side of Selling

Veloxy

For four straight years, Salesforce has found that over 75% of buyers want sellers to always act as a trusted advisor. On top of that, they want sellers to meet them “wherever” they are. That’s a lot of pressure to add on top of economic uncertainty and rising quota. How can a salesperson meet all of these standards while also enjoying what they do?

Sell 246
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Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions

Search Engine Land

This morning, Google’s CEO Sundar Pichai announced their decision to lay off 12,000 employees and contractors, or approximately 5% of their total workforce. In an email to staff, Pichai said “I have some difficult news to share. We’ve decided to reduce our workforce by approximately 12,000 roles. We’ve already sent a separate email to employees in the US who are affected.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Businesses, users, experts defend big tech against algorithm lawsuits

Search Engine Land

On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. This group included businesses, internet users, academics, and human rights experts, with some arguing that removing federal legal protections for AI-driven recommendation engines would have a major impact on the open internet.

Legal 82
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TikTok has a secret “Heating” (cheating?) button

Search Engine Land

According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed by Forbes, TikTok and ByteDance staff use a practice called “heating” to artificially boost the distribu

Promote 75
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This day in search marketing history: January 21

Search Engine Land

Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant. Put simply, it meant that an algorithm is consistent enough that Google doesn’t have to worry about it because it’s been tested, works the way it should, and won’t require many changes

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How Google’s continuous scroll can impact SEO

Search Engine Land

In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be on the industry. In this article, I’ll share insights on continuous scroll’s relevance today, its potential impact to the search experience, and how SEOs can adapt. To click or to scroll? That’s not the question!

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.