Wed.Sep 25, 2024

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Drive ecommerce growth with proven personalization strategies by Edna Chavira

Martech

Discover how personalization can revolutionize your e-commerce business. Attend Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Join us for this webinar where you’ll: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased

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How to maximize PPC and SEO data with co-optimization audits

Search Engine Land

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Often, PPC and SEO are treated separately, which reduces efficiency and leads to missed opportunities.

CTR 83
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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. “While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. “[Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.

Price 114
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Adopting vs. hacking Google Ads features: The great debate

Search Engine Land

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? Two Google Ads experts – Ben Kruger and Anthony Higman – had an interesting debate on this topic at SMX Advanced.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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3 ways to connect with consumers during today’s complex journeys

Martech

Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects reality. Numerous brands fight for user attention across platforms to drive a click or conversion. It’s no wonder that the consumer experience suffers from misaligned marketing.

Trust 70
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Drive ecommerce growth with proven personalization strategies by Edna Chavira

Search Engine Land

Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Attend this webinar and: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased en

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Google updates its spam policies document

Search Engine Land

Google has updated its spam policies documentation as part of a routine refresh while also adding more details around the site reputation abuse policy and expanding and clarifying other areas of its search spam policies and guidelines. Why the change. Google wrote , “We review and refresh our documentation periodically. This update is part of that process.” What is new.

Follow-up 105
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How to secure leadership buy-in for digital marketing initiatives

Martech

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments. With insights from marketing leaders Traci Ward and Tim Hicks, we explore how to navigate this process successfully.

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How Lack of Research and Confidence Undermine Your Cold Calling Success

Iannarino

Are your cold calls falling flat because you're making simple mistakes?

Cold Call 283
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Salesforce to buy enterprise knowledge platform Zoomin

Martech

Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. Zoomin processes unstructured data from across an organization to provide personalized and automated service interactions at all interaction points, including home portals, websites, support centers, customer service centers, and within the product itself.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Information Asymmetry….

Partners in Excellence

Information Asymmetry has been a powerful tool in buying/selling almost from when Eve convinced Adam to take a bite of an apple. Centuries ago, Francis Bacon said, “Knowledge is power.” We’ve always tended to wield that knowledge as a weapon, creating advantage to us. Information asymmetry occurs where one party has a disproportionate informational or material knowledge advantage over the other party.

Pitch 139
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Navigating Sales Tax in Georgia: Your 2024 Guide for Atlanta Businesses

Sales Pop!

As businesses in Atlanta prepare for 2024, understanding the intricacies of sales tax in Georgia becomes crucial. Sales tax can be a complex area for many business owners, especially when trying to navigate the varying rates and regulations that exist at both the state and local levels. This guide will provide you with essential information regarding the sales tax rate in Georgia, how to collect it, your tax obligations, the filing process, and the exemptions available.

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Google recognizes content creators: A breakthrough for E-E-A-T and SEO

Search Engine Land

Google is explicitly identifying people it understands to be content creators. This article explains how we know that Google is recognizing content creators, why it’s important and what SEO professionals need to do in response. Google’s growing recognition of content creator entities I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator (Travel)” in the SERPs.

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5 Interesting Learnings from Samsara at $1.26 Billion in ARR

SaaStr

So whose doing well in SaaS today — with almost no “macro” impacts? Folks that sell to the end economy in the U.S. Like Samsara. Powered by the overall strength of the U.S. economy, by shipping, by trucking, by industrial applications and more … there’s no downturn at Samsara. It hasn’t missed a beat: It’s at $1.26B in ARR Growing 36% $24B Market cap, so almost 20x ARR (wow) And cash-flow positive (4% FCF Margins) That’s about as good as it get

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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5 Reasons Why Business Acumen Training Should Be a Priority

The Advantexe Advisor

Last weekend my wife asked me to fix something wrong with the plumbing. Between you and me, probably not the best idea. I can manage a wrench… a little bit, but before you know it, I had water spraying everywhere, and I was Googling "how to undo." It’s safe to say, by the end, we’d called a professional and were dealing with way more costs (and frustration) than if we’d just done that in the first place.

Growth 111
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Dear SaaStr: My Startup is Nearing The End of its Runway – and I Found Out My CEO Has Been Taking Money from the Company. What Should I Do?

SaaStr

Dear SaaStr: My startup is nearing the end of its runway – and I found out my CEO has been taking money from the company. What should I do? Unfortunately, this is a little more common than you think. Maybe even more common today than a few years back, as VC rounds and especially seed rounds grew in size, and oversight and controls to some extent took a back seat.

Finance 116
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Account-Based GTM: A Modernized Framework

Sales Hacker

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM 110
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How to Make Online Sales Training Engaging

RAIN Group

In today's digital age, online learning has become an integral part of sales training and development. Modern learners, having grown up in an era dominated by digital technology, are accustomed to engaging with content online. They expect learning experiences to be interactive, accessible, and relevant. However, engaging sellers in a virtual environment can still be challenging.

Sales 97
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Six Unpopular Opinions I Hold About AI in Sales

Membrain

It’s been a busy year for software companies aiming to grab a slice of the generative AI pie. Over the past twelve months, its use has grown so much that I’m not sure any aspect of modern life has gone unchanged.

Sales 89
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Crafting the Perfect Investor Pitch: 5 Metrics Metrics That Matter with Christoph Janz of Point Nine Capital 

SaaStr

What data and metrics do you need to convince SaaS investors you’re in good shape and aligned with what they care about? Christoph Janz, Partner at Point Nine Capital, shares 5 key insights during this year’s SaaStr Annual. These metrics are more targeted to those preparing for a Series A or B round and could make the difference between an excited-to-invest-in-you investor and a pass.

Pitch 73
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Winning the Job is No Different Than Winning the Sale

Adaptive Business Services

Why? The same rules apply and, when you are job hunting, you are selling yourself. In fact, up until COVID, I regularly volunteered to conduct workshops for the Idaho Department of Labor on LinkedIn for Job Seekers and the same workshop for Mountain Home Air Force Base for service members who were mustering out. Why me? I’ve hired a lot of people, but I have never worked in the placement industry.

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New Age Sales: LoneScale’s Alexandre Depres on Tracking Intent Signals

G2

Capturing and using buyer intent signals can boost sales by over two times. Learn how to get faster results with a targeted sales outbound approach.

Sales 59
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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Mastering CRM Adoption in Manufacturing – Insights from Industry Leaders

Spiro Technologies

So, you’re ready to dive into CRM adoption for your manufacturing business? Fantastic! Implementing a CRM system that actually provides value isn’t always straightforward. Between the die-hard fans of “the way we’ve always done it,” the integration puzzles, and the team members who treat new software like it’s radioactive, you might be wondering if it’s worth the hassle.

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Top 10 Sales Incentives That Actually Work

Salesforce

Showing up to work is one thing; bringing genuine enthusiasm to the job is another. So, how can you motivate your team to meet and exceed their goals? Sales incentives can be a valuable tool to get your team fired up, but they’re not one size fits all. Figuring out the best sales incentives structure to motivate your reps can make a big difference in some cases — helping them come to work energized and eager to get results.

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When and how to fire PPC clients

Search Engine Land

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients. However, not all client partnerships are destined for success. Sometimes, the difficult decision to part ways becomes necessary. Why maintaining a healthy client portfolio matters A thriving PPC agency or freelance business relies on a client portfolio that aligns with your expertise, values and business goals.

Clients 94