Tue.Sep 14, 2021

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80% Of Prospects Use One Of Five Common Objections

Tibor Shanto

By Tibor Shanto. Ask any group of salespeople why they don’t like telephone prospecting, objections or rejections are number one on the list. While it may not be pleasant, it is a fact, so we need to learn to manage things. Which is not as had as people think, but most approach things emotionally, not with thought. While every cold call or prospecting call will result in an objection, the objections are not all that different.

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B2B Sales Funnel Guide – Start Growing Your Business

ClickFunnels

The post B2B Sales Funnel Guide – Start Growing Your Business appeared first on ClickFunnels. The greatest challenge of any B2B business is getting customers. That’s why today we are going to discuss: What is a sales funnel? The Value Ladder sales funnel model. 3 proven B2B sales funnels + case studies. We will also share some B2B sales funnel tips that will help you maximize your profits.

B2B 208
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Dreamforce Guide 2021: Everything You Need to Know

Veloxy

Dreamforce – that’s all the business community’s talking about right now. In just a couple of weeks, Salesforce+ will be totally taken over by various professionals from all over the world. Hundreds of thousands; safely gathered virtually for the largest tech party of the year – Dreamforce. . For our community of customers, employees and partners, the event is hands down the highlight of the year.

CRM 162
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How To Use The Soft Close Correctly In Sales

The 5% Institute

The soft close is easily our most favourite sales closing technique, because you’ll have a higher chance of getting your outcome – and without the risk of breaking rapport. The magic of succeeding with the soft close, is all the work you do prior, leading up to asking for the sale. Without the close; your discovery call and everything else after may be wasted time, so learning how to ask effectively is critical for consistent sales.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Intuit confirms acquisition of Mailchimp

Martech

In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. Like those solutions, Mailchimp’s offering is primarily targeted at small and mid-sized businesses.

Finance 129
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How To Have A Successful Career In Tech: 3 Decisions That Will Pay Off Long Term

Gong.io

Most of what our aunts and uncles, friends and family members tell us about having a successful career is incorrect. “You should make an effort to progress in your career quickly.”. “You should find a good profession for life.”. “You should get a job that pays the most.”. The problem with this advice, even though it’s usually coming from a good place, is that it’s usually shortsighted.

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Today is MarTech day: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today’s the day. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge.

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8 Signs of a Failing Sales Rep

SaaStr

Q: Dear SaaStr: What screams “I’m a terrible salesperson”? A few telltale signs: Immediate, massive discounting. Because they have no other idea how to close a deal or create urgency. Doesn’t understand the product. Way too many AEs don’t even really understand, let alone use, the product they are selling. Fear of the competition. This is different than respect.

Gaming 115
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Drive revenue and relationships in a buyer-first world

Martech

Buyers are using a full range of channels to do their own research and make decisions quickly, so it’s up to marketers to play a larger role to support the full buyer’s process to provide the right information at the right time to nurture new and growing customers. This shift in behavior requires a makeover or, at minimum, the next revolution of strategy.

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Stay Interviews and How to Do Them Right

Sales Pop!

Conducting exit interviews has long been part of the ‘best practices handbook’ for HR professionals. While there is without a doubt tremendous benefit in conducting exit interviews, sitting an employee down on their last day and asking them why they decided to leave is a classic case of “Too little, too late”. In a typical scenario, the exit interview will point to the problems a departing employee had, that ultimately resulted in their resignation.

Finance 98
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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3 Revealing Stats From Our Digital Trends Report

Salesforce

The way we conduct business around the world is fundamentally changing. Leading brands are embracing digital-first encounters with their customers, engaging with users across an increasing number of channels, and harnessing the power of data to create highly-tailored experiences. They’re also innovating on ways to meet their customers with empathy and flexibility , no matter the circumstance.

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PK employee spotlight: Senior Director of Automation Ross Bentley

Concentrix Catalyst

Every month, we like to highlight a few of our exceptional employees and give them a chance to share more about themselves and what they enjoy most about being a […]. The post PK employee spotlight: Senior Director of Automation Ross Bentley appeared first on PK.

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Workforce Management is Outdated – 4 Ways AI and Automation Can Help

Salesforce

Many workforce management solutions in the contact center are outdated and urgently in need of an upgrade. Amid ongoing disruption, customer expectations have skyrocketed. To keep up, contact centers have had to make changes, including the technology used to manage their workforces. The latest State of Service report reveals that 78% of decision-makers have invested in new technology in this disruptive time.

Contact 97
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Are You Important To Your Customer?

Partners in Excellence

I have to admit, and apologize to a few folks, I lost it in a meeting today. We were talking about an account strategy. The sales person wanted to meet with the top executives of a very large corporation. I’d been asked to help strategize this and help figure out how they attract the attention to the top executives. “How is what you do important to these executives?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Exclusive agenda preview: What’s next in search marketing

Search Engine Land

Your $199 virtual pass unlocks four new tracks programmed by the Search Engine Land experts, tactic-rich sessions led by some of the smartest search marketers on the planet, and much, much more. Please visit Search Engine Land for the full article.

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WEBINAR: Morgan Ingram hosts “What to Do When Your Prospect Ghosts You (And How to Avoid It First)”

JBarrows

The post WEBINAR: Morgan Ingram hosts “What to Do When Your Prospect Ghosts You (And How to Avoid It First)” appeared first on JB Sales.

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Does Your Sales Team Have Enough Pipeline to Make Quota?

Selling Power

To ensure your reps have enough pipeline to hit quota, you need a strategic prospecting strategy that separates the shoppers from the buyers.

Quota 100
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Personalized Marketing: All You Need to Know

G2

Personalized marketing is all the rage for modern businesses.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Google to enforce unique product identifiers on free merchant listings

Search Engine Land

Starting on September 15, 2021, Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings. Please visit Search Engine Land for the full article.

Product 83
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How to Build a Book of Business to Carry Through Your Sales Career

Sales Hacker

Get valuable insight from our panelists as they discuss how they’ve grown their books of business through relationship building, gratitude, and commitment to their customers. The post How to Build a Book of Business to Carry Through Your Sales Career appeared first on Sales Hacker.

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Your communications shouldn’t feel like marketing; Tuesday’s daily brief

Search Engine Land

And, California’s challenge to Amazon’s labor algorithms carries potential ramifications for merchants. Please visit Search Engine Land for the full article.

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Small Deals at Large Customers. Hooray!! And 100% At Risk.

SaaStr

Every customer you close, the next day, is at some risk of churn. A month-to-month customer can basically cancel anytime. An annual contract customer can sort of cancel anytime, but that churn probably won’t show up for the better part of a year, even 2 or 3 (more on why Year 3 is the biggest risk for bigger customers here ). You know this, of course.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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PODCAST 178: Why SDRs Should Report to Marketing with Amy Frampton

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15-year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding. powered by Sounder. If you missed episode 177, check it out here: Trust-Building Strategies Every Seller Should Own.

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MarTech keynote: Marketing data is not always perfect

Martech

The one thread running through almost everything at the fall edition of MarTech is the data challenge. “Digital marketing has delivered vast quantities of customer data, bringing with it the promise of targeting audiences, or even individuals, with relevant, personal and engaging messages at the right moment and in the right channel.” The words of Editorial Director Kim Davis in his opening keynote this morning.

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Dreamforce for Marketers Will Reveal New Innovations and Career Growth Tips

Salesforce

Marketers are seeing their efforts in a new light as they keep pace with today’s digital-first, work-from-anywhere world. In Salesforce’s latest State of Marketing report , 77% of marketers reported feeling that their work provides greater value now than it did a year ago. But growing the skills to deliver that value is a work in progress. As we juggle major privacy changes , always-on holiday planning , customer data transformations , and more, it’s clear that our profession isn’t slowing down.

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2021 Stackie Awards announced at MarTech: See the winners

Martech

Companies fill their marketing technology stacks with a range of tools each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. But once a year marketers lean on their Powerpoint skills to show just how connected these platforms are in a ritual called The Stackie Awards. On Monday at the MarTech Conference , Stackies creator Scott Brinker, program chair of MarTech, showed off the 2021 entries to the program and named this year’s winners: Juniper N

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Why (and How) We Started Asking Our AEs to Source 30% of Pipeline

Sales Hacker

It was like the earth just stopped spinning. Time froze. Pipeline disappeared out of thin air, like it was never there to begin with. COVID-19 pandemic changed everything. In a matter of days, hundreds of billions of dollars of our customers’ pipelines simply vanished across the globe. All of a sudden, inside sales leaders were panicking, saying, “Hey, we need to rebuild pipeline and fast.