Iannarino
NOVEMBER 2, 2023
On December 28, 2009, I decided I would write and post every day. In 2010, I went to Tibet, and I didn’t take a computer because I didn’t believe I could publish from there. Outside of those 13 days, I have written and published every day, amassing over 5,100 articles and six books.
Search Engine Land
NOVEMBER 2, 2023
Google’s November 2023 core update is now rolling out and may take up to two weeks to complete. This is the fourth broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update , which started rolling out on March 15 and was completed on March 28. The second core update of 2023 was the August 2023 core update, which started rolling out on August 22 and was completed on September 7.
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Force Management
NOVEMBER 2, 2023
This month, our Revenue Builders guests shared some valuable breakdowns of key leadership skills. From hiring to reporting and developing innovative and effective processes — these guests have definitely been there, done that in the sales world, and we're proud to bring you their stories. These podcasts include insights from leaders of some of the top startups and tech companies of the past decade: Hubspot, Snowflake, MongoDB and more.
Salesforce
NOVEMBER 2, 2023
Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? That’s all a thing of the past. Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Automation doesn’t mean impersonal responses and a cookie-cutter approach to your email workflow.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
NOVEMBER 2, 2023
The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. “Meta has been found … to not have demonstrated compliance with the orders imposed at the end of last year,” EDPB Chair Anu Talus said in a statement.
Search Engine Land
NOVEMBER 2, 2023
Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Danielle Wolinsky, Google’s Global Lead for Advertiser Trust and responsibility, presented various options for brand protection, such as a new feature that enables marketers to easily select topics they want to exclude on both YouTube and the Google Display Network.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 2, 2023
Yelp has reported record-breaking profits driven by a sharp rise in ad revenue in the third quarter of 2023. The company’s total net revenue increased 12% year-on-year to $345 million, comprising of: $330 million in advertising revenue. $3 million in transactions revenue. $12 million in other revenue. The Q3 earnings marked a 12% rise in ad revenue, along with a 9% increase in ad clicks year-on-year.
Sales Pop!
NOVEMBER 2, 2023
Promoting the Best Salesperson: A Recipe for Disaster Have you ever witnessed the scenario where the best salesperson in your team. It’s swiftly promoted to a sales leader without proper training, only to struggle in their new role? It’s a situation that plays out in businesses all too often. Consequences can be detrimental to both the individual and the organization.
Search Engine Land
NOVEMBER 2, 2023
Ever since media publishers moved online, SEOs have been working to help rent out space on their sites in order to gain quicker traction. This is not a new concept and has been done and abused over the past few decades, so much so that it has earned the name “parasite SEO.” What is parasite SEO? Parasite SEO is when a third party publishes content on a larger website in order to leverage its authority and gain quicker traction.
Partners in Excellence
NOVEMBER 2, 2023
I spend a lot of time with sales managers, at all levels. Too often, I hear the lament, “I don’t have the time to coach!” I ask to look at their calendars. As you might expect, the calendars are packed with meeting after meeting–on all sorts of things. Endless forecast and pipeline discussions–usually between managers and not with people.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
NOVEMBER 2, 2023
Google AdSense is rolling out two new changes for publishers which will come into effect early next year: Moving to pay publishers per impression. Splitting the AdSense revenue-share into separate rates for buying and selling. The platform has said that these changes offer publishers a consistent way to compare fees across different monetization technologies and will enhance transparency in the media-buying process.
Martech
NOVEMBER 2, 2023
What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey. Almost a quarter (23%) described themselves as “very concerned.” Being able to ask a question in natural language is not a substitute for training.
Search Engine Land
NOVEMBER 2, 2023
I was incredibly surprised to see the headline Google VP Says Bard Chatbot Wasn’t Rushed Out to Beat Microsoft on Bloomberg (warning: paywalled). That Google VP is Elizabeth Reid, the vice president and GM of Search. She spoke yesterday at the ongoing U.S. vs. Google antitrust hearing. Why we care. If Google fails to recognize what it looked like from everyone watching, they are essentially living in the land of alternative facts.
SaaStr
NOVEMBER 2, 2023
Dear SaaStr: What’s Really So Great About Being CEO? It’s a really, really, really hard job. And yes, while some day the compensation can be significant, in the early days, your actually often one of the lowest paid folks. But: You never have to work for an idiot. You never have to work for someone that doesn’t appreciate you. You get a shot at building an amazing team that can just execute at the highest level at which you’ve ever worked at, and you can all do it togeth
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
NOVEMBER 2, 2023
Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. It serves as the foundation of Shopping Ads , ensuring that viewers are presented with relevant results and accurate information. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience.
SaaStr
NOVEMBER 2, 2023
So we’ve spent a ton of time over the years on SaaS talking about hiring a great VP of Sales. Not only because it really matters, but because hiring the wrong VP of Sales can set you back a year — or longer. So I thought I’d come back to the classic topic and make a list of the Top 10 Mistakes I See Founders Make When Hiring a VP of Sales: #1.
Search Engine Land
NOVEMBER 2, 2023
Mastering SEO is not just about understanding which optimizations will drive the desired outcomes but also a reflection of meta-skills like learning and goal-setting that enable us to achieve our goals. In our previous article, we delved deep into the meta-skill of learning advanced concepts that elevate one’s SEO game. Now let’s focus on what many might argue is the most crucial of them all: achieving the goals we set.
Membrain
NOVEMBER 2, 2023
This morning, as a drank my morning coffee, I went through my email and social feeds. You can guess what I encountered.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Land
NOVEMBER 2, 2023
With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. That ends a stretch of nine straight quarters posting a net loss. Semrush’s third quarter revenue was $78.7 million, up 20% year-over-year ($65.8 million) from 2022. Earlier this year, Semrush said it expected to break even or show a profit for 2023, after losing $33.8 million in 2022.
Salesforce
NOVEMBER 2, 2023
Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. Your employees are no different — they’d just as soon fire up an app than call the internal help desk. That’s why an employee self-service system is a great way to empower your people while keeping costs low. Let’s take a closer look at what employee self-service means, how it works, and how to create a self-service system that your employees will actually use.
Predictable Revenue
NOVEMBER 2, 2023
Collin Stewart, sits down with Dave Albano, a fractional CMO with a knack for leveraging AI in the sales and marketing landscape. The post Creating Content and Finding Leads Using AI with Dave Albano appeared first on Predictable Revenue.
SalesLoft
NOVEMBER 2, 2023
Everyone is being asked to do more with less. Less time. Less money. Less staff. Savvy sales managers are turning to sales automation to boost productivity — and the bottom line. Let’s take a look at the sales tasks that can be automated, the benefits, and the types of sales automation that will help you the most. What is sales automation? Sales automation is technology that replaces repetitive, manual tasks so sellers can spend time on the human interactions where they thrive.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Sell Or Die
NOVEMBER 2, 2023
Gary Frey is a connector, "MacGyver," and a trusted CEO confident. He is also the co-host of the "Anything but Typical Podcast," highlighting behind-the-scenes stories of ripple-making entrepreneurs. Throughout his career, Gary has been president of four successful companies, including Bizjournals.com. His leadership helped elevate this business news portal from a modest three-person operation to a $100 million enterprise.
Salesforce
NOVEMBER 2, 2023
Imagine this: You’re at your favorite burger joint, eagerly anticipating your weekly quarter-pounder. The cashier offers you a tempting choice: “Would you like fries and a soda with that?” Seems like a no-brainer, right? Here’s the secret sauce: This burger joint has already won your trust with their consistently delicious burgers.
PandaDoc
NOVEMBER 2, 2023
Automation helps define the competitive edge for modern businesses. It reduces friction and minimizes process latency by providing business owners with the right tools to stand out among the competition and sustain that momentum. Much like a chameleon changes colors to blend in diverse terrains, sales order automation (SOA) solutions fit different platforms, equipping businesses with more customer-centered services.
SalesLoft
NOVEMBER 2, 2023
Artificial intelligence (AI) has become a hot topic in recent years, dominating discussions at keynotes, executive meetings, and industry events. It’s no longer a buzzword relegated to niche corners of the tech world. Instead, it’s a pervasive force that’s shaping the strategies of companies worldwide. In fact, 95% of executives report their organization is currently using AI in sales in some capacity, and 84% say their company has used generative AI in sales in the past year.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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