Iannarino
FEBRUARY 14, 2023
Your only vehicle for creating and winning deals is the sales conversation , which comprises several sales calls. The better you perform on a sales call, the better your results.
Martech
FEBRUARY 14, 2023
Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only way to create a lovable brand. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value.
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Understanding the Sales Force
FEBRUARY 14, 2023
If you watched Super Bowl 57, you observed two teams that simply refused to give up or give in. Sometimes, that's the feeling I get when I'm writing articles and I have solid data on my side, while dozens of competing authors just won't stop their constant borage of articles using junk science, anecdotal evidence, and alternate facts.
SaaStr
FEBRUARY 14, 2023
If you are a SaaStr reader, you’ll know how passionate I am about Customer Success, since Day 1. For one simple reason: Second Order Revenue. Upsells. Renewals. Word-of-Mouth. Champion Change. What it all means is that if you do it right, you’ll make 6x or more the revenue from your customers after the sale itself. The details on that math here.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
FEBRUARY 14, 2023
Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. The practical and ethical challenges surrounding its use are certain to be profound as well.
Search Engine Land
FEBRUARY 14, 2023
Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and off our platforms informs the machine learning models. It will also include new examples and illustrations to explain how these models connect various topics to show relevant ads.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
David Meerman Scott
FEBRUARY 14, 2023
I like to think of Artificial Intelligence as simply math applied to data. When the data is your own, such as your original writing, AI serves as a tool to modify what you’ve already done. However, using AI to modify other people's work means ethical and legal issues around copyright and ownership.
Search Engine Land
FEBRUARY 14, 2023
SEO has a lot of moving parts. You have to worry about your content strategy , keyword selection , Google ranking signals , backlinks , and competition. When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately. I wouldn’t know how difficult it is to rank for a specific keyword without analyzing Google’s SERPs first.
Heinz Marketing
FEBRUARY 14, 2023
By Tom Swanson , Engagement Manager at Heinz Marketing Going on SaaS websites lately, it feels like marketers actively get in the way of figuring things out. This is probably done with the best of intentions. Folks are trying to script a path through a difficult topic, while also making a buck. I get it. But these journeys often lose the path themselves.
Search Engine Land
FEBRUARY 14, 2023
Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max , but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature of leads and the variance in quality are two of the biggest impediments. Unlike ecommerce where a purchase signifies the “end” of the transaction, lead creation is the beginning of the sales process – and just because someone fills out a form doesn’t make them a quality lead.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
FEBRUARY 14, 2023
The current public market environment might look like a great SaaS crash for many people. In reality, it’s not a crash. It’s a leveling out from a period of explosive growth. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business?
Search Engine Land
FEBRUARY 14, 2023
Meta’s “year of efficiency” is kicking off with killing the livestream shopping business on Instagram. Effective March 16, 2023, users will no longer be able to tag products while live streaming. The move reflects the challenges of making livestream shopping successful in the US market, in contrast to its popularity and profitability in Asian markets.
Sales Hacker
FEBRUARY 14, 2023
Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company.
SaaStr
FEBRUARY 14, 2023
The way we work has changed. A rapid rise in remote work has led to broader talent pools and hiring options for companies and greater flexibility for employees. With office life forever changed, how can companies use in-person face time most effectively? In this presentation, TravelPerk COO Huw Slater and CPO Sally Sourbron share actionable strategies for incorporating IRL into company life to drive engagement and boost your bottom line.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Highspot
FEBRUARY 14, 2023
We believe in the power of conversations: they show us truths, challenge our beliefs, and ignite change. As we honor Black History Month, we asked three Highspot employees to share stories of the conversations that have changed their lives, from learning to find their authentic selves to create their own legacy. Here’s what they had to say. “Your presence matters.” I am part of a community theater organization called Theater Charlotte in North Carolina.
criteria for success
FEBRUARY 14, 2023
I was so excited to speak with Ivy Menchel for this episode of Let's Talk Sales ! Ivy is a Family and Business Wealth Advisor at Capital Management Group , providing confidence and financial independence for individuals and families facing life-changing events. She authored the workbook “Define Your Wealth” and co-authored the e-book “Navigating Your Divorce: Legal, Financial and Emotional Basics.” She's incredibly well-networked here in NYC and is a member of a number
Sales Pop!
FEBRUARY 14, 2023
Sales play a crucial role in business success, making the sales force an important aspect of any company. However, the sales process can be bogged down by repetitive tasks like lead generation, email follow-up, and appointment scheduling. Sales automation tools offer a solution. Streamlining the process and freeing up valuable time for sales teams to focus on selling.
Highspot
FEBRUARY 14, 2023
We believe in the power of conversations: they show us truths, challenge our beliefs, and ignite change. As we honor Black History Month, we asked four Highspot employees to share stories of the conversations that have changed their lives, from learning to find their authentic selves to create their own legacy. Here’s what they had to say. “Your presence matters.” I am part of a community theater organization called Theater Charlotte in North Carolina.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sell Or Die
FEBRUARY 14, 2023
In this episode we talk with Kate Ahlering, Chief Revenue Officer, with Calendly! Kate Ahlering is the Chief Revenue Officer at Calendly, where she leads sales, sales enablement, revenue operations, and partnerships functions. Most recently, she was the Chief Sales Officer at Glassdoor, where she helped grow the company from less than $10 million in revenue to several hundred million and through a $1.2 billion acquisition.
Salesforce
FEBRUARY 14, 2023
What is the Salesforce MVP Hall of Fame? Updates to the Hall of Fame Introducing the new Salesforce MVP Hall of Fame members In memory of Meighan Brodkey Each year, the Trailblazer Community gathers to nominate their Trailblazer heroes for the distinguished Salesforce MVP honor. While we’ll be announcing the new class of 2023 Salesforce MVPs later this month (hold on to your hoodies, folks!
Martech
FEBRUARY 14, 2023
The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need. If you’re considering a CDP, there are a lot to choose from, and they come in several different flavors.
Search Engine Land
FEBRUARY 14, 2023
Google releases ‘How to hire an SEO’ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? help document page. Google’s Maile Ohye outlined the SEO hiring process in three steps: Conduct a two-way interview with your potential SEO. Check that they seem genuinely interested in you and your business.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
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