Iannarino
SEPTEMBER 27, 2023
There are two reasons you might need a transformation in sales. The first is that you are not meeting your sales goals. Even though this is the most common reason a transformation is necessary, most sales leaders will try to make a small number of changes that are unlikely to produce better results.
Membrain
SEPTEMBER 27, 2023
Cognitive bias can be at the root of some of the sales industry’s most frustrating problems. Customers who choose a more expensive solution, even though yours is better, and more cost effective. Buyers who choose the popular solution, even though yours is more suitable.
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Search Engine Land
SEPTEMBER 27, 2023
At least 26 of the top 100 most popular websites – and 242 of the top 1,000 – are now blocking GPTBot , the web crawler OpenAI introduced Aug. 7, according to an updated analysis. That’s a 250% increase since last month, when just 69 of the top 1,000 websites had blocked GPTBot , according to an updated analysis from AI content and plagiarism service Originality.ai.
Partners in Excellence
SEPTEMBER 27, 2023
Yeah, this is a rough way to start a blog post… A tough accusation. Unfortunately, I think it’s well earned by too many. I don’t think we consciously commit to doing just good enough, I suspect it’s a gradual process that impacts so many of us. Some of it is understandable–though still not acceptable. Without a doubt, we face more turbulence, complexity, volatility, and uncertainty than we have ever experienced.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
SEPTEMBER 27, 2023
The search landscape is expanding rapidly. People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe. With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals.
Martech
SEPTEMBER 27, 2023
Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. The blueprint helps marketers map where tools fit in their organization’s stack.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 27, 2023
Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. ( Interview edited for length and clarity) Q: Why do I need original images now that I can generate my own images with AI?
Search Engine Land
SEPTEMBER 27, 2023
Google Optimize will not be available after Sept. 30. This means you will no longer be able to create or edit experiments, personalizations, or view experiment reports after this date. However, you will still be able to run A/B tests in Google Analytics 4. Why we care. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience.
Martech
SEPTEMBER 27, 2023
One of the things I love about my work is reading through the various research reports available. They provide great insight into the market and help me as I continue to advise my clients. So, I was pretty excited when MarTech released its 2023 Replacement Survey. I won’t go into the details of the study, but I will comment on the one thing that stood out to me and provide my insights on it.
Search Engine Land
SEPTEMBER 27, 2023
Open AI has reenabled the Bing search feature it has added to its ChatGPT AI service after temporarily disabling the feature in early July. “ChatGPT can now browse the internet to provide you with current and authoritative information, complete with direct links to sources. It is no longer limited to data before September 2021,” wrote OpenAI on X.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Spiro Technologies
SEPTEMBER 27, 2023
Transcript Adam Honig: I was a local news reporter in college, so the podcast thing is always fun for me. Hello and welcome to Make It, Move It, Sell It. On this podcast, I talk with company leaders about modernizing the business of making, moving, and selling products. Of course, having fun along the way. I’m your host, Adam Honig, the CEO of spiro.ai.
Search Engine Land
SEPTEMBER 27, 2023
YouTube is updating its Advertiser-Friendly Content guidelines regarding controversial issues. Under the new best practice recommendations, creators will be able to earn ad revenue on content discussing topics such as: Sexual and domestic abuse. Abortions. Eating disorders. This means content that addresses these topics without going into graphic detail can now be fully monetized.
Martech
SEPTEMBER 27, 2023
Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. These five essential optimizations that will instantly impact your campaigns are brought to you by Google Shopping Feed partner ShoppingIQ, who specializes in overcoming existing limitations of Google Shopping and Performance Max campaigns, whist developing extra features, opti
SaaStr
SEPTEMBER 27, 2023
Dear SaaStr: What Are The Biggest Problems You Face as a Startup Founder? The list of problems is endless (this is one of the hardest parts of the job), but let me try to order a few of the biggest challenges roughly based on stage: Pre-Revenue: Finding a Truly Great Co-Founder That is Just as Committed as You. Some of us can go the distance as solo founders, and others of us can find a great co-founder, or perhaps a COO … later.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Martech
SEPTEMBER 27, 2023
Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is essential. Join industry experts in this webinar to learn how to save time, reduce headaches and extract maximum value from your marketing data investments. Learn more by registering and attending “Everything You Ever Wanted to Know About Data but Were Afraid to Ask,” presented by Rhetorik.
Understanding the Sales Force
SEPTEMBER 27, 2023
In July, I wrote about Dinger tearing his ACL , and how well the doctor executed her sales process. Dinger finally had his surgery and while going outside to do his business used to be quick and easy, it is currently takes much longer and is more difficult. Prior to surgery, when he asked, we would let him outside, he would do his thing, return, and knock on the door to come inside.
Search Engine Land
SEPTEMBER 27, 2023
Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is essential. Join industry experts in this webinar to learn how to save time, reduce headaches and extract maximum value from your marketing data investments. Learn more by registering and attending “Everything You Ever Wanted to Know About Data but Were Afraid to Ask,” presented by Rhetorik.
SaaStr
SEPTEMBER 27, 2023
Given the massive downturn that started 18 months ago, many SaaS founders are nervous about what it takes to raise capital in SaaS in 2023 / 2024. Christoph Janz, General Partner of Point Nine Capital, shares what it takes to raise capital in SaaS, overall investment activity in 2023, and how to develop a convincing AI strategy. The Proverbial Napkin What does it take to raise capital in SaaS in 2023?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Land
SEPTEMBER 27, 2023
Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. These five essential optimizations that will instantly impact your campaigns are brought to you by Google Shopping Feed partner ShoppingIQ, who specializes in overcoming existing limitations of Google Shopping and Performance Max campaigns, whist developing extra features, opti
SaaStr
SEPTEMBER 27, 2023
So Databricks hasn’t IPO’d yet — hopefully it will in the next 9-12 months to help keep the just reopened IPO window … well, open. But as part of its most recent private round at a $43 Billion valuation, it did disclose enough interesting metrics to do 5 Interesting Learnings: #1. Growing Over 50% at $1.5 Billion in ARR. This is mighty impressive in general, but especially in today’s still murky “macro” environment of higher interest rates and more bu
Hubspot
SEPTEMBER 27, 2023
I‘m late to the game on AI. Ever since the first time my phone had the audacity to autocorrect one of my texts, I’ve been pretty convinced that artificial intelligence is going to be humanity‘s downfall — so I’ve been reluctant to embrace resources like ChatGPT. But I‘ve hit a point recently where I realized that AI might be a little too sophisticated and ever-adapting for my holding out to make a difference.
Sales Pop!
SEPTEMBER 27, 2023
Many small businesses across the country are finding it hard to find employees. Not only is finding employees challenging, but keeping them is proving difficult. If you need loyal employees to see your small business thrive, you must take steps to make employees feel appreciated and appropriately compensated. Evaluating types of health insurance plans , retirement options, and other benefits can help you find the programs for your team.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Predictable Revenue
SEPTEMBER 27, 2023
Collin Stewart of the Predictable Revenue Podcast sought answers to pressing questions in an engaging conversation with L’areal Lipkins. The post Selling Smarter, Not Harder: Rethinking the Sales Cycle with L’areal Lipkins appeared first on Predictable Revenue.
Sales Pop!
SEPTEMBER 27, 2023
With the next major release of Pipeliner CRM— Pipeliner CRM 5.0, being released on the 28th of September —comes a fantastic new feature: Custom Entities (functionality referred to in some other CRM systems as “Custom Objects”). Pipeliner once again takes a giant leap ahead of any other CRM in the industry by creating a very special and easy way to set up and organize this outstanding functionality.
Hubspot
SEPTEMBER 27, 2023
Picture this: You're a sales leader determined to drive revenue growth for your business. Excited about the potential of subscription-based offerings, you convince your team to launch a new subscription service. The initial response is promising, with customers signing up left and right. However, as the months go by, you start noticing cracks in the foundation.
G2
SEPTEMBER 27, 2023
In the realm of B2B marketing, where efficiency and ROI reign supreme, a new approach known as buying group marketing, or BGM, has emerged as a game-changer.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Sell Or Die
SEPTEMBER 27, 2023
Perfection is the enemy of progress! In this episode we are with Mario Martinez. He is the CEO and Co-founder of Vengreso. He spent 105 consecutive quarters in B2B Sales and Leadership roles growing hundreds of millions of dollars in revenue annually. In 2021, he was named to the #1 spot in the Top 10 Most Influential Business Leaders by Beyond Magazine and is also one of 20 sales influencers invited to appear in the Salesforce.com documentary film “ The Story of Sales “.
SalesLoft
SEPTEMBER 27, 2023
In case you couldn’t tell from the thousands of articles talking about it, the hype around AI is real. But one question remains: What’s it like to sell with AI? Where are the real stories of account executives and account managers who are actually using the AI-based tools their companies are touting? This is frustrating as a seller. You want to know if AI is actually making a difference on meetings booked, deals closed, and your conversations with buyers.
Sales Pop!
SEPTEMBER 27, 2023
On September 27th, we are releasing our most ambitious version of Pipeliner CRM to date, containing Custom Entities and many other innovations and features. I have named this release Michelangelo, after the legendary artist of the 14th century. Why have I chosen this name? Comparison of Youth Michelangelo di Lodovico Buonarroti Simoni, known as Michelangelo , was born in 1475 and died in 1564.
Search Engine Land
SEPTEMBER 27, 2023
Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-date answers with access to real-time search information,” according to Yusuf Mehdi, corporate vice president and consumer chief marketing officer, in a company blog post.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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