Iannarino
JULY 25, 2023
Between emails, text messages, the internet, Slack, and other interruptions, it is easy to be distracted by the overwhelming incoming communications you receive each day. Because most of these communications are related to your work, it can feel like reading them is part of your job, but in reality, they are more likely to distract you from what you should be doing.
Salesforce
JULY 25, 2023
Are you overwhelmed by generative AI yet? The questions about AI businesses need to ask themselves – about technology, skills, privacy, data, and organizational requirements, to name a few – are endless. It can be hard to know where to begin, and the most pertinent AI questions to ask, before diving in. “For a lot of our customers, this is about getting going for the very first time with AI,” said Marc Benioff , CEO of Salesforce.
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Martech
JULY 25, 2023
Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party (and maybe some home decor and a dress, because why not?). Out of nowhere, two store promoters pop up: Promoter A: Without a hello, he launches into a spiel about the latest, greatest blender. Features, price, impressive performance — he rattles it off without pause.
Search Engine Land
JULY 25, 2023
Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are now available to all advertisers. Opting in is voluntary. If you decide to upgrade, you can do so via a self-serve tool that will appear in their accounts. A new, separate PMax campaign will be created for each upgraded campaign, using a combination of settings and learnings from existing campaigns to maintain consistent performance, Google said.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
JULY 25, 2023
Marketers are receiving more different signals than ever from their customers due to fragmented digital channels. Dealing with this requires having a clear approach to identity resolution. How are they matching identifiers and merging customer profiles? How confident are they with the matches? Having a defined strategy leads to better communication with customers and a more effective, and profitable, customer experience.
SaaStr
JULY 25, 2023
Dear SaaStr: We sold 30% of our Company Pre-Money During our Friends and Family Round. Will VCs Care? No. In the old days, 30% in your friends-and-family round was pretty common. It may become common again, as times are tougher for many these days in venture. What VCs will want to make sure is that: The founders are adequately incented going forward The angels before them, as a group, don’t have control or blocking rights over future financings.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
The Advantexe Advisor
JULY 25, 2023
One of the most enjoyable parts of being in the training and development world is the opportunity to stay in touch with the past participants of our many Business Acumen , Business Leadership, and Strategic Business Selling programs. I recently had an email from a past participant who asked the following questions: I hope you are doing well. I have a few questions about a company’s business strategy of staying private instead of going public.
Martech
JULY 25, 2023
In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.
G2
JULY 25, 2023
Product content is crucial for brands in the e-commerce landscape. Learn the importance of the product detail page (PDP) and how to create one.
Martech
JULY 25, 2023
Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. Most importantly, it keeps subscribers interested, allowing you to retain valuable customers. People want to feel special and marketers see the rewards in revenue. This guide addresses the common questions marketers have when getting started with personalization, including dynamic content, customer data, privacy regulation, and scalability—all of
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Heinz Marketing
JULY 25, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. Recently, we read Sangram Vajre and Bryan Brown’s book “ MOVE: The 4-Question Go-to-Market Framework ” and we really resonated with the questions being asked in their assessment of where a company currently sits in their go-to-market str
Martech
JULY 25, 2023
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.
Search Engine Land
JULY 25, 2023
Want to know the most effective ways to harness the full potential of Google’s SERP features? Learn how your brand can adopt a strategic approach to enhance visibility and secure inclusion within these vital result types. Common Google SERP features today When Google updates its search engine ranking algorithm or adds new features, its end goal is to help organize information better for users.
Martech
JULY 25, 2023
Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance? Across the digital advertising space, it’s becoming more difficult than ever for agency professionals to: Keep pace with the ever-changing demands of your digital-first campaign strategies De-risk your agency from overspend liabilities Retain top talent and specialists in a tight—and expensive—labor market Whether your organization is lacking because of a technical shortco
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Search Engine Land
JULY 25, 2023
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%). However, Google’s advertising network was down 5%. “Our financial results reflect continued resilience in Search, with an acceleration of revenue growth in both Search and YouTube,” said Alphabet Chief Financial Officer Ruth Porat.
SaaStr
JULY 25, 2023
SaaStr Annual: SaaStr Annual is one of the largest SaaS conferences, attracting thousands of attendees, including entrepreneurs, investors, and industry experts. It provides insights into the latest trends, best practices, and networking opportunities in the SaaS space. SaaS North: SaaS North is Canada’s largest SaaS conference, featuring keynote speakers, workshops, and networking opportunities, aimed at promoting the growth and success of SaaS companies in North America.
Search Engine Land
JULY 25, 2023
Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans to roll it out in 10 more countries, including: Australia Brazil Canada France Germany Italy Japan Mexico Spain United Kingdom Instagram will then continue to expand access to this feature globally over the next few months, enabling content creators worldwide to earn more money fr
Hubspot
JULY 25, 2023
Cold calling is the bread and butter of sales reps in real estate. It’s one of the most effective ways to find customers, but only if you’re ready for various conversation scenarios. So, how should you cold call in real estate? In this post, we'll share 11 cold-calling scripts for real estate agents. Whether your prospect is a potential buyer, seller, or tenant, use these scripts to grab their attention.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
JULY 25, 2023
A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed. Is information gain score a key way for Google to prioritize valuable content that is “original, high-quality, people-first content demonstrating qualities E-E-A-T”?
Hubspot
JULY 25, 2023
Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. AI is no longer a construct of the future. It’s here, and it’s already changing sales as we know it. Today, 68% of business leaders we surveyed believe it will help them scale in a way that would otherwise be impossible.
Search Engine Land
JULY 25, 2023
After weeks of testing, Bing Chat is coming soon to Chrome and Safari browsers – leaving behind the requirement to install Edge, Microsoft’s browser, to use Bing Chat. What we know. In the coming days, we expect Bing Chat to soon work on Chrome, Safari and other non-Edge browsers. Right now, most people who go to Bing and click on Chat will see a message that says you need to download Edge to use the new Bing.
Predictable Revenue
JULY 25, 2023
Collin Stewart meets Dan Fagella, from Emerj Artificial Intelligence Research, to discuss the implementation of AI for sales. The post AI-Driven Sales Transformation with Daniel Faggella appeared first on Predictable Revenue.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
JULY 25, 2023
Identifying organic SEO KPIs and evaluating your organic traffic’s performance can be quite challenging. This difficulty arises from the lack of industry-wide organic benchmarks due to fluctuations in organic traffic caused by Google’s algorithm updates. To address this challenge, Conductor undertook an extensive analysis of over 600 enterprise domains from renowned brands.
The 5% Institute
JULY 25, 2023
In the fast-paced and competitive world of sales, success is not a matter of chance; it’s the result of a well-crafted prospecting plan. Whether you’re a seasoned sales professional or just starting in the field, having a structured approach to prospecting can significantly impact your sales success. In this comprehensive guide, we will delve into the importance of a prospecting plan, how to create one, and effective strategies to enhance your sales efforts.
Search Engine Land
JULY 25, 2023
Normandy was the beachhead in 1944. D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong foothold for the Allies to eventually retake France (and the rest of Europe along with it). Clayton Christenson borrowed the military-inspired “beachhead principle” for his bestselling book, “Crossing the Chasm,” to explain how new products can eventually establish category dominance only after they successfully carve out a foothold with a narrow, well
The 5% Institute
JULY 25, 2023
In today’s hyper-competitive business landscape, generating high-quality sales leads is an indispensable component of any successful marketing strategy. Sales leads are potential customers who have shown interest in your products or services, indicating a willingness to engage with your brand. Nurturing these leads and converting them into loyal customers can significantly impact your bottom line and propel your business to new heights of success.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
JULY 25, 2023
In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.
The 5% Institute
JULY 25, 2023
Life is a complex journey with its ups and downs, and finding a balance between various aspects of life is essential for overall well-being and fulfilment. In this article, we will explore the concept of “life categories” and how understanding and nurturing them can lead to a more enriched and satisfying life. Understanding Life Categories Definition of Life Categories Life categories refer to the different essential aspects that make up an individual’s existence.
Search Engine Land
JULY 25, 2023
Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance? Across the digital advertising space, it’s becoming more difficult than ever for agency professionals to: Keep pace with the ever-changing demands of your digital-first campaign strategies De-risk your agency from overspend liabilities Retain top talent and specialists in a tight—and expensive—labor market Whether your organization is lacking because of a technical shortco
The 5% Institute
JULY 25, 2023
In the world of sales, building strong relationships with prospective customers is the key to success. One of the most powerful techniques for achieving this is through the art of asking rapport-building questions. By engaging prospects in meaningful conversations and showing genuine interest in their needs and desires, sales professionals can establish rapport that goes beyond a mere transactional exchange.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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