Wed.Jun 01, 2022

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'Why Me?' Is Better Than 'Why Us?'

Iannarino

The "why us" approach salespeople have used for more than 100 years was based on the idea that the salesperson lacked credibility and trust. To convince a prospect to buy from the salesperson, the salesperson would explain that their company was reputable and successful, making it safe for the prospective customer to buy from the company. They also explained that their product was also the best available, making it safe for the customer to buy the product.

Trust 53
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Diversity Recruiting: How to Diversify your Candidate Pool

Veloxy

It’s no secret that the global population is evolving and becoming more diverse. According to studies, there are plenty of benefits that come with building a workforce that reflects society. Diverse teams lead to sharper and more innovative teams that not only find work satisfaction, but improve sales productivity as well. So, how does diversity recruiting contribute to better overall performance?

Teamwork 147
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Salesforce: “We’re Not Seeing Any Downturn or Deceleration”, Growing 24% at $30 Billion in ARR

SaaStr

Following Snowflake’s blow out quarter announcing big acceleration of growth at the end of the quarter, Salesforce has now announced a record quarter as well, growing a stunning 24% at a now $30 Billion in ARR. In fact, that’s acceleration. At $24B in ARR, Salesforce was growing 20% year-over-year. “We’re just not seeing material impact on the broader economic world that all of you are in,” Marc Benioff, Salesforce’s co-founder and co-CEO, said on a conference call with analysts.

Growth 138
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You call it “social selling” - but is it really?

Membrain

What is social selling, really? The term has been around a while but if you Google the definition, you will get a different answer on every site that pops up.

Sell 136
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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7 Steps to Financial Security Before Age 30

Sales Pop!

Financial insecurity can be a great source of stress, and it’s only natural if you’re looking for ways to become financially stable as soon as possible. And while being financially independent already before age 30 might seem out of reach in your twenties, it’s actually more than possible. It doesn’t also mean that you should practice self-deprivation in literally every aspect of your life to save money – with a thoughtful approach, you can comfortably work toward financial security.

Finance 130
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Latest Podcasts: Lessons for Leaders

Force Management

What do the most successful business leaders do to take themselves and their people to the next level? Tune into these episodes for insight on how to build and lead elite sales teams. Hear from dynamic revenue leaders on how they got to where they are now, and the trials and tribulations of their journeys. Take actionable advice, enjoy John McMahon and John Kaplan's banter (we hear it's a hit), and dig in.

Sales 128

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5 Interesting Learnings from Box at $1 Billion in ARR

SaaStr

So I’ve been waiting for this milestone for some time, ever since 2014, when we wrote in TechCrunch that Box would eventually get to $1B in ARR. It was just a matter of time. That Box would of course get to $1B in ARR given how much momentum it had at $200m in ARR — that’s the magic of recurring revenue. At the time, most folks didn’t really get SaaS, NRR and recurring revenue.

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What the Heck is the Metaverse? And Should You Care?

David Meerman Scott

The “metaverse” is a catch-all term that technology companies and the media are using to generate hype about the future. Remember how the word “ cyberspace ” was used several decades ago to describe the early Web, mainly by people who didn’t understand the early Web? That’s the metaverse.

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We’re hiring: Marketing Services Client Success Manager

Martech

Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers.

Clients 115
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Highspot Announces the Strategic Enablement Framework and New Platform Innovations to Drive Revenue Performance

Highspot

Spring 2022 Release introduces the definitive model for enablement success and new product capabilities to equip, train and coach revenue teams. SEATTLE, June 1, 2022 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced its Spring ’22 Release, delivering new product capabilities and the industry’s first model to unlock enablement success.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Why we care about audience development

Martech

Despite the sea of information available to the 4.95 billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and effort. In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base.

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5 Business Lessons Everyone Can Learn from the WeWork Case Study

The Advantexe Advisor

Over the holiday weekend, I used some of my downtime to watch the totally engrossing and very well-produced docudrama on Apple TV called “WeCrashed.” WeCrashed is the dramatization of the rise and fall of WeWork and founder Adam Neumann. If you don’t know the story, WeWork was a “unicorn.” Unicorn is the term used in the venture capital industry to describe a startup company with a value of over $1 billion.

98
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Webinar: An easy-to-use, actionable ABM framework (finally!)

Martech

ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability. But don’t let that intimidate you. We’re here to help you get started and create a clear path for iteration and scalability. Register today for “Take a Crawl, Walk, Run Approach to Multi-Channel ABM” presented by Terminus.

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IN PERSON EVENT: More Social Than SaaS Austin, TX

JBarrows

The post IN PERSON EVENT: More Social Than SaaS Austin, TX appeared first on JB Sales.

Sales 91
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Zeta becomes first marketing platform to join the AWS marketplace

Martech

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite CRM, but ZMP is a more comprehensive marketing suite comprising customer data management, identity management, omnichannel activation and analytics.

CRM 109
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WEBINAR: Leslie Douglas hosts “Essential Negotiation Techniques Every Salesperson Needs to Know”

JBarrows

The post WEBINAR: Leslie Douglas hosts “Essential Negotiation Techniques Every Salesperson Needs to Know” appeared first on JB Sales.

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Diagnose The Health Of Your Sales Enablement Strategy

SalesHood

If you’ve embraced sales enablement to give your sales and marketing teams an edge, you’re in good company. Sales enablement has become a must-have revenue growth lever for companies around the world. According to Godard Abel, CEO at B2B tech marketplace G2: “Sales enablement has recently surged in popularity, with nearly half a million [ ] The post Diagnose The Health Of Your Sales Enablement Strategy appeared first on SalesHood.

Sales 81
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Thinking Outside the Box with Nimble CRM Hacks

Adaptive Business Services

After working with so many companies on helping them to implement Nimble CRM, the one thing that I have learned is that there is almost always more than one way to skin a cat. Here are a few of my favorite Nimble CRM hacks because … every company has unique needs. Some of these you may already know …. Nimble CRM Today Page. Your Today Page on Nimble is your dashboard and you can choose from a variety of widgets that will display specific information such as deals or tasks.

CRM 71
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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SafeOpt by AddShoppers continues rapid growth and seeks new team members

Martech

AddShoppers, Inc. was established in 2011 to create and acquire digital assets that save shoppers time and money while enabling merchants to reach a new audience. Our company is looking for industry-leading professionals to join our team across all departments to support the accelerated growth of the platform and business. We are hiring across all departments, from engineering to sales roles.

Growth 55
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Selling To A Committee

Eliminate Your Competition

According to a study by Harvard Business Review , buying committees are getting larger. Salespeople have no option but to become skilled at dealing with buying committees. Whenever a company makes a purchase decision that involves a team of people, factors including self-interests, politics, and group dynamics will influence the final decision. Tension, drama, and conflict are normal parts of group dynamics because purchase decisions typically are not made unanimously.

Sell 52
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Building a Sales Organization with Craig Klein

Sales Nexus

Get to know SalesNexus founder and CEO Craig Klein as he shares his journey in the sales and marketing world with Alex Guz on the Revenue Engine Podcast. Craig details how he ventured into the world of sales, the mistakes he made early on as an entrepreneur, and the lessons he learned the hard way as a sales manager, all of which eventually propelled him into launching his own CRM and Marketing business.

Sales 52
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Top 6 Management Skills.

SalesBlog!

I have worked with terrible managers and have worked with a few that were remarkable. Those that were remarkable brought out a work ethic and creativity superior to those that weren’t in every case. Long term relationships were built and loyalty attained. What made them different? What management skills did they have that a bad manager didn’t?

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Invention, Innovation, Improvement

Partners in Excellence

The three “I’s” are critical to success and growth. What do they mean to sales and marketing? Why are they important to revenue generation functions, what should we be doing about them? First, let’s start with some definitions: An invention is a unique or novel device, method, composition or process. (Dave’s take: Something that has never existed before.

Represent 139
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Subscription Fatigue Is Real – Here’s How Media Streaming Services Can Combat It

Salesforce

If Round 1 of the streaming wars was an arms race of new players into the space and Round 2 was about winning and keeping customers , Round 3 looks like it may have taken on a much darker outlook: the battle against subscription fatigue. Netflix’s shocking recent revelation that it expects to lose more than 2 million subscribers by the end of summer (and perhaps start putting ads into its content) is perhaps only the first domino to fall.

Service 98
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Is Rapport Dead? 6 Ways to Demonstrate Value for Virtual Buyers in the Age of Remote Buying

Sales Hacker

Sales professionals have been selling over the phone and video for years. So why does it feel like we’ve entered a new age of sales? Obviously, the COVID-19 pandemic changed the game for virtually every business in early 2020. But the reality is traditional rapport in sales began to shift even before the pandemic began , with reports showing buyers only spent about 17% of their time meeting with potential suppliers.

Pitch 113