This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A trigger event is something that forces a company to change. For example, at the time of this writing, the Federal Reserve has raised the Fed Fund rate to the highest level in many decades. This is a trigger event for real estate agents, mortgage banks, and title companies. Real estate agents will have to change how they find potential buyers, mortgage banks may have to develop new lending programs, and title companies may be forced to take a little more time off.
You’ve probably never heard the term professional loneliness , but many of us have experienced it–and felt it. I define professional loneliness as not having someone “at the ready” at work. There isn’t someone to roll your office chair over to share an idea, question, or frustration. There isn’t someone to provide on-the-spot feedback. Or maybe there is no one who “gets you” and what you are trying to do with your business.
20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. Outside of it being two decades old, Google said “a lot has changed since 2002” with the internet and Google Search in general.
By Maria Geokezas , Chief Operating Officer at Heinz Marketing. When remote work stormed the scene, we had no choice but to accept it. Now, it seems there’s no going back. A recent survey reports that 87% of employees would opt for a flexible work arrangement. So, if you’re hoping to snag and retain top talent, you have no choice but to learn to manage a remote workforce.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
NP Digital leads the way in the 2022 Search Engine Land Awards – the U.S. agency is a finalist in a whopping seven categories. Two other agencies earning finalist status three times are Rocket Agency (Australia) and Logical Position (U.S.). Meanwhile, 10 agencies are Search Engine Land Awards finalists two times (AEK Media, Amsive Digital, DAC, GA Agency, Megantic, Milestone Marketing, SEMbyotic, Thrive Digital, VMLY&R, Wpromote).
This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.
Dear SaaStr: What Are The Benefits of Having Your Own Startup? Few things are harder than being a CEO, once you have something. It’s so hard, it weighs on you all the time. But the benefits are also unique. My list: Always being engaged. This is a subtle but huge benefit of having your own startup. Yes, it will consume your thoughts. Not entirely at the beginning, but later almost 24×7365.
Dear SaaStr: What Are The Benefits of Having Your Own Startup? Few things are harder than being a CEO, once you have something. It’s so hard, it weighs on you all the time. But the benefits are also unique. My list: Always being engaged. This is a subtle but huge benefit of having your own startup. Yes, it will consume your thoughts. Not entirely at the beginning, but later almost 24×7365.
After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Due to their newness, a strong consensus about optimization best practices for RSAs has yet to emerge. But there are known pitfalls we already know to avoid.
SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Cristina Vila. Cristina is the CEO and Co-Founder of Cledara, a leading platform that combines management tools for teams with a payments platform to help companies take control of the software they use to run their business. In the current challenging funding environment, they just raised a $20 million round.
The sales profession often drives people away because its training methods need updating. Too many salespeople are taught to rely on pushy and spammy tactics. And these tactics make those salespeople — not to mention their prospects — uncomfortable, decreasing any successful outcome. The desire for authenticity in sales. More than ever, people want to do work that’s personally meaningful and connects with their values.
Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly complex nature of marketing and the growing need for data-driven insights mean they must find places to work together. “Because they come from different worlds, there can be some head-butting and some frustration,” said Steve Petersen, marketing technology manager for subscription management platform Zuora, at T
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
At SaaStr, our partners are an integral part of our events. In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 6-7 at 2022 SaaStr Europa ! Grab tickets here. . Join these incredible companies to experience all the value of SaaStr!
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
In sales, results matter more than anything else. Even if you are the hardest worker in the room, if you don’t show results, a lazier but more effective coworker will be viewed as more valuable, not to mention better-paid. That’s why working smarter is one of the keys to sales success. If you don’t know what to focus on, then you’ll never become a top performer.
Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks. Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. .
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Due to their newness, a strong consensus about optimization best practices for RSAs has yet to emerge. But there are known pitfalls we already know to avoid.
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or marketing qualified leads (MQLs) is great, but optimizing for what drives pipeline and revenue is better. . Marketers exist in a new age where it’s no longer satisfactory only to drive leads alone.
Professional soccer player Alex Morgan is the most endorsed female athlete of 2022 with 27 brand deals, overtaking Ali Krieger, Serena Williams and Naomi Osaka after placing fourth in 2021. In another striking development, brands showed interest in NIL college athletes (now permitted to benefit from use of their “name, image or likeness”).
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth.
Revenue Rally: Seattle. The Event Series for Elite Sales Pros. Only 45% of sales reps globally achieve quota, and quota attainment has been falling for over a decade. It’s time to fix that. The post Revenue Rally: Seattle appeared first on Sales Hacker.
Rand Fishkin joins the Predictable Revenue podcast to discuss how to gain a deeper understanding of your audience to improve your outbound sales process. The post How to Gain a Deep Understanding of Your Audience appeared first on Predictable Revenue.
In this Closer’s Episode, we connect with Christopher Manske, a top investment expert and author of The Prepared Investor. Chris leads a disciplined and well-credentialed team, managing half a billion dollars for individuals and institutions all over the world. Christopher Manske has been praised, published, or quoted in The Wall Street Journal, Forbes, Financial Advisor Magazine, and more.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Launching Salesforce Automotive Cloud As a design and launch partner for Salesforce Automotive Cloud, Concentrix is helping to drive the innovations that are moving the automotive industry forward. With significant […]. The post Learning with Leaders: Automotive Cloud appeared first on Concentrix Catalyst.
Pipedrive has been popular with early-stage startups and solopreneurs. With over 100,000 loyal corporate users globally, the CRM helps sales teams to excel at their work and convert more leads. Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. However, Pipedrive is frequently chided for failing to deliver on more advanced features like email marketing, project management, and automation.
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
325 
Let's personalize your content