Fri.Sep 30, 2022

article thumbnail

The Best Time to Cold Call

Iannarino

Salespeople are a superstitious bunch. There are those who believe Monday isn't a good day to make cold calls, and there are those who believe Friday is the best day to do it. A technology company recorded the outcomes of 40 million calls, and their data revealed something quite simple and, perhaps, expected. The best time to make cold calls is between 9:00 AM and 5:00 PM on weekdays.

Cold Call 269
article thumbnail

Let’s Be Clear, 2021 Was Insane

SaaStr

Let’s all be clear, 2021 was insane: * SPACs worth billions with no revenue * Multiples magically tripled * Fintechs with 10% GMs worth same as 80% GMs * #5 in market got same premium as #1 * Growth stage seen as free money * Seed VCs bought in $3B-10B rounds vs sell. — Jason Happy Lemkin (@jasonlk) September 28, 2022. So as we’ve talked about before, these are Strange Days in SaaS.

Growth 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Assessing Your Marketing Technology Stack

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. Needless to say, it’s easy to get excited about all the new tools available, be distracted by the newest shiny object in marketing technology, or think a new tool will automatically solve a marketing problem. .

article thumbnail

DoubleVerify announces measurement tools for retail media networks

Martech

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Additionally, as part of the partnership with Best Buy, DoubleVerify provides these tools for Best Buy’s use in their own brand campaigns.

Retail 125
article thumbnail

Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

article thumbnail

Inflation Could Curb Holiday Spending — Keep Shoppers Happy With Excellent Service

Salesforce

A labor shortage , inflation , and ongoing supply chain challenges are set to make the holiday season less festive for retailers and consumers alike. How can your business stand out when shoppers are buying fewer gifts? By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. “Customer service can be a revenue booster when done right,” says Kathy Kimple, retail executive director, OSF Digital Strategy.

Service 98
article thumbnail

How to build a disruptive marketing campaign

Martech

As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by.

Campaign 123

More Trending

article thumbnail

Webinar: How to avoid digital pollution and focus on your audience

Martech

Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Register today for “Has ‘Content’ Become a Dirty Word?

article thumbnail

Discovery, It Isn’t All About Us

Partners in Excellence

Continuing my series on selling skills we thought we knew but really don’t understand, I’m want to focus on Discovery. It’s a natural follow on to qualifying–actually it’s a complement, qualifying and discovery go hand in hand. Some misunderstanding we have about discovery. We tend to think of it as a “stage” in our selling process.

Sell 96
article thumbnail

Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Martech

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. “Marketing gets its unpredictability from the tangled connectivity and interactions of people, customers, brands, competitors, influencers, governments,” Schaub said in the keynote address for The MarTech Conference’s second day.

article thumbnail

Level Up Your Soft Skills: It’s Not Too Late to Bring Buyers to the Table and Hit Q4 Quota

Sales Hacker

The data is in, emotion sells, not just logic. Join us to learn how you can level up your EQ. Leverage your soft skills to make more meaningful connections with your buyers to bring more revenue across the line in Q4 and beyond. Moderator: Leslie Venetz – Founder of Sales Team Builder LLC. Guests: Alexis Scott – Founding Member at the old girls club.

Quota 96
article thumbnail

Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

article thumbnail

Agile Champion: Getting started with the Agile Marketing Navigator 

Martech

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Launch 107
article thumbnail

Dear SaaStr: How Do Startups Really Sell to Big Enterprises Before They’re Proven?

SaaStr

Dear SaaStr: How Do Startups Really Sell to Big Enterprises Before They’re Proven? You solve their problems. And you solve a specific problem that is important to your buyer — that the existing, current, proven vendors don’t solve well. Large enterprises use lots of tools, widgets, and software in their businesses, but they tend to use the obvious, trusted solutions.

Sell 95
article thumbnail

21 user secrets and best practices to get the most out of Gong

Gong.io

You have (Gong) questions. We have (Gong) answers. Ever wondered how an Account Executive starts their day with Gong? Want to use Gong to track a rollout or initiative at your organization? Need to up-level your Gong Deals game? We recently asked our Gong Community members to share their Gong best practices. As our raving fans often do, they delivered.

Angle 62
article thumbnail

How to Convert High-Ticket Clients Through Content and Community

Predictable Revenue

Rachel Howourth joins the Predictable Revenue podcast to discuss how to convert B2B sales clients through content marketing and community. The post How to Convert High-Ticket Clients Through Content and Community appeared first on Predictable Revenue.

Clients 59
article thumbnail

Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

article thumbnail

What Does a Salesforce Partner Do?

Salesforce

A healthcare provider needed help breaking down silos to create a connected patient experience. A retail distributor needed a more simplified order management process. An insurance company wanted to increase agent productivity and customer satisfaction. These customers found the help they needed with Salesforce and through our partner ecosystem, a global footprint of app builders and consulting partners.

Consult 52
article thumbnail

Your Sales Team Re-Imagined with Lavie Popack

Sell Or Die

In this episode we are here with a special guest discussing how to build and re-imagine a high performing sales team. Lavie Popack is a world class salesman and the co-founder and CEO of Overpass.com. Be sure to check out Overpass here! Lavie and his team at overpass help companies transform their sales teams with their platform for hiring remote sales experts, monitoring and managing your team, tracking outcomes and measuring success!

Sales 40