Iannarino
OCTOBER 25, 2023
Politics can make people miserable, but you don’t need to allow that to happen. You don’t want politics to be your identity or your religion. Several friends who have read The Negativity Fast have sent me notes to inform me they are ready to be post-political.
Search Engine Land
OCTOBER 25, 2023
Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care. Amazon said its tool could lead to better ad performance. Products shown within a “lifestyle scene” can get 40% higher click-through rates, the company said.
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Heinz Marketing
OCTOBER 25, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. You’ve nailed down the perfect strategy. You’ve received incredible feedback from initial users. Your team is feeling confident. But as the results come in, they aren’t what you expected. You can’t gain traction, and your budget is dwindling… what happened?
Search Engine Land
OCTOBER 25, 2023
Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates. Keep in mind, these updates rolled out at the same time, so the analysis is probably skewed because of that. Of course, Google said spam sites were impacted by the spam update and if you were not spamming and you saw traffic drops, that is probably related to the core upd
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Partners in Excellence
OCTOBER 25, 2023
Not long ago, I was speaking with a group of sales managers. They were struggling with the performance of their people. We were talking about their account planning process. They showed me some current account plans. They weren’t great, but they were better than most I see. One thing that struck me, is that rather than giving a status report on the account, their people had identified opportunities to grow the relationship.
Search Engine Land
OCTOBER 25, 2023
Google is currently testing a new overview dashboard within the Google Ads console. This new dashboard looks similar to the existing one but it gives you the ability to customize what data you see in the dashboard and also let’s you scroll through more data in a carousel format. More details. Anthony Higman spotted this change and posted some screenshots of this.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 25, 2023
Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found. Why we care. Marketers have felt overwhelmed by AI and all the changes we’ve seen in the past year. SMBs that can unearth the potential of AI tools and harness its power can reap the benefits (e.g., saving time and money).
Martech
OCTOBER 25, 2023
A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.
Search Engine Land
OCTOBER 25, 2023
Google is now rolling out the about this image feature that it announced back in May and is also adding new links to the SGE AI powered answers, the company announced. SGE AI answers with supporting links Google said it is now adding to the Search Generative Experience ‘s AI-generated AI answers “descriptions of some sources, supported by information on high-quality sites that talk about that website.” Google added new links to these sites in the AI-generated description of the
G2
OCTOBER 25, 2023
What is the state of blogging in 2023? Check out the latest blogging statistics to learn industry trends and optimize your content strategy for success.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
OCTOBER 25, 2023
Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO. What is B2B SEO? B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies.
Membrain
OCTOBER 25, 2023
In the world of complex sales , people generally take themselves very seriously. Sure, there’s fun and laughter in the workplace, but when it comes down to it, business professionals like to think of themselves as results-driven, real-world achievers.
Search Engine Land
OCTOBER 25, 2023
Snap, the parent company of Snapchat, reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. Advertising is the biggest source of Snap’s revenue – and the company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East: “We have had a number of primarily brand-oriented campaigns pause spending in the early period, I will say that we have seen a lot of those campaigns resum
SaaStr
OCTOBER 25, 2023
So we last checked in with Freshworks at $400m in ARR. Fast forward to today, and last quarter they crossed an incredible $560,000,000 in ARR growing 20% on a constant currency basis. That should put them at about $600m ARR today! 5 Interesting Learnings: #1. Bigger Customers Keep Growing, But SMBs Have Slowed A common theme across tech today. Freshworks has 51,700 customers at around $2k ARR, with a quick close of just 25 days.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
OCTOBER 25, 2023
Google Search now supports what is called supports syntax graph merge. Essentially this means different syntaxes of structured data can now connect together as one. Google has updated validator.schema.org , the Google rich result test and “all Google ingestion” to support this. What does this mean. Ryan Levering, a Software Engineer at Google explained , “so you could implement the Breadcrumb markup in JSON-LD but reference a WebPage node that’s in Microdata.” Do
G2
OCTOBER 25, 2023
Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites - the list of channels you can advertise in today is long and ever-growing.
Search Engine Land
OCTOBER 25, 2023
When it comes to brand experiences, you’re not just up against your competitors. You’re being judged against the best in the business. And these days, customers expect brand engagements to be relevant, timely and personalized – as standard. So, unless you’re doing what the customer experience winners do, you’re always going to be in second place. It’s well understood that martech holds the key.
Martech
OCTOBER 25, 2023
A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Gravy
OCTOBER 25, 2023
The Best Sales Leaders Share These 4 Traits On this episode of the Sales Gravy Podcast, Sales Gravy Senior Master Sales Trainer Brad Adams talks with Learnit CEO Damon Lembi about maintaining authenticity and integrity as a sales leader. They discuss the importance of doing the right thing, the four key traits for successful leadership (humility, curiosity, integrity, and courage), the significance of continuous learning and sharing knowledge with the team, and why organizations should invest in
Sales Hacker
OCTOBER 25, 2023
Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling , previously the VP of Solutions Consulting at Slack , Director of Sales Engineering at Box , and really began his career in tech at Salesforce as a Sales Engineer in 2005. What you will learn The importance of building long term relationships at work The beginning of SaaS SE’s How the SE/SC role will evolve with AI Knowing when to bring in SE’s as a founder Highlights (3:41) How Zach has successfully landed at po
SaaStr
OCTOBER 25, 2023
Dear SaaStr: Why Do So Many SaaS CEOs Get Fired? I think this is a bit of a misnomer. I’ve been investing for 10 years, across multiple billion+ outcomes, and only seen 1 founder “fired” in my portfolio, and one who the biggest VC suggested they step down. And even there — the founders in the end came to the same conclusion, and remained on the board.
Search Engine Land
OCTOBER 25, 2023
Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. Why we care. Beauty brands may want to experiment with Google’s virtual try-on experience to see whether the AR Beauty ads help increase product purchases.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Understanding the Sales Force
OCTOBER 25, 2023
I’m not very useful in the kitchen until it’s time for cleanup. While I’m a grill master outdoors, meals that involve recipes, seasoning, marinating, flavoring, fry pans, sauce pans, stove tops or ovens are a challenge. On the bright side, I do know how to use the microwave oven! My wife is a gourmet cook and her food is better tasting and healthier than what the best restaurants serve, so it’s OK that I’m useless and incompetent at cooking and baking.
RAIN Group
OCTOBER 25, 2023
TL;DR? Download a PDF of these questions to use in your sales interviews. As a sales leader or sales enablement executive, you know just how important it is to hire the right sales reps for your team. The key to raising your hiring success rate, as we’ve written elsewhere , is to follow a process built on strategy, sourcing, screening, scoring, and selling.
Sales Pop!
OCTOBER 25, 2023
In the world of business, referrals are often hailed as the golden ticket to growth and success. However, many individuals and companies find themselves wrestling with the challenge of generating referrals. It can be a perplexing endeavor, leaving you wondering why your efforts aren’t yielding the expected results. In this blog post, we’re going to delve into the art of generating referrals without resorting to traditional tactics and asking for them.
G2
OCTOBER 25, 2023
Database DevOps accelerates and streamlines your SDLC by removing the DB change bottleneck, boosting productivity, and empowering business innovations.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Hubspot
OCTOBER 25, 2023
Last month, I debated ChatGPT about whether AI will replace conventional salespeople. We had a constructive conversation, learned more about each other and ourselves, and contributed to its ever-expanding bank of insight that might ultimately doom humanity — so I'd say it was mostly productive. The piece got decent traction, was fun to write, and produced some interesting perspectives on both sides of the argument — so I figured it might be worth it to try the process again with another hot-butt
G2
OCTOBER 25, 2023
Trying to choose between proof of work and proof of stake? Read our guide to learn about the differences and how they work to maintain trust in blockchain.
Topline Leadership
OCTOBER 25, 2023
In my online training programs, I tell sales managers that they should spend at least 20% of their time—8 hours a week—coaching their salespeople. The predictable reactions are a mix of incredulity (“Where am I going to find that kind of time?”) and skepticism (“My salespeople get a lot of training. How is that much. Read full article The post Why Sales Managers Thrive in a Sales Coaching Culture appeared first on TopLine Leadership.
Search Engine Land
OCTOBER 25, 2023
I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took a vote and chose a cheeky nickname for the update: Killer Whale (massive and making a big splash). The Killer Whale update started in July 2023 as a considerable E-E-A-T update to the Knowledge Graph.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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