Tue.Jul 19, 2022

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On the Importance of Context Locking

Iannarino

Having certain client conversations in a particular sequence can improve your ability to help clients change. It can be difficult to create opportunities and compel change without understanding how to organize your sales conversations.

Clients 268
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Why You Should Repurpose Content

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. It’s no surprise that we all have more work to do than there are hours in the day. As marketers, we have to continually bring exciting and creative content to audiences on a regular cadence, but with our busy schedules, it’s hard to dedicate time to brainstorming and content creation. Luckily, content repurposing can help us reduce that stress while promoting valuable content in new formats.

Promote 122
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How work management tools are connecting marketing teams and processes

Martech

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. And a robust ecosystem of app integrations enables marketers to make sure that work management includes important marketing functions and customer data.

Process 116
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What Happens When You Blindly Follow Revenue Intelligence Tools For 9 Months?

Sales Hacker

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. Conversation intelligence vendors were putting out a ton of “Labs” content at the time, so I spent a year running the most popular one — Gong Labs — on our discovery and sales calls. What we learned came as a big surprise.

Education 116
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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SaaStr Annual 2022 Remains Fully Vax’d, Tested & Open Air / Outdoors!!

SaaStr

Dreamforce has announced for now at least it will not require any Covid testing or vaccination: ”In accordance with local state and city guidelines, we [Salesforce] are currently not requiring proof of vaccination or implementing a testing protocol for Dreamforce. This is always subject to change.”. We’ve already gotten a few questions if we plan to do the same, and we expect quite a few more.

Sports 110
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Learning How to Adapt in the Sales Community with Celine North

Sales Hacker

In this episode, we’ve got Celine North with us. Celine, who transitioned from agency sales to SaaS, is the Vice President of Boardable. Celine brings more than twenty-five years of experience to Boardable, which is a platform that allows board members to engage easily. Join us for a great conversation about transitioning in sales and technology selling. powered by Sounder.

Sales 108

More Trending

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Thanks to Calendly, Drift, Reprise, Secureframe, and Shift Paradigm for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Calendly , a powerful yet simple automated scheduling platform, takes the work out of connecting with others so you can accomplish more.

Represent 105
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Sales Is Hard…….

Partners in Excellence

I’ve been following a fascinating discussion led by David Masover on LinkedIn. David provokes the discussion with a question, What Makes Sales So Hard? There’s a lot of discussion, with many very powerful and fair points. People talk about the pressure to perform, fear of rejection, fear of failure, fear of conflict, getting people to listen, pressure to achieve goals, and so forth.

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Uncharted and Electric: Secureframe’s CEO on Recruiting and Retaining Folks Better Than You

SaaStr

SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Shrav Mehta, Founder and CEO of Secureframe, a provider of security and compliance software to help streamline SOC 2 and ISO 27001 compliance, backed by Accomplice Ventures, Kleiner Perkins and Gradient Ventures. Hiring folks is hard.

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Sitecore transitions core solution to a modern cloud architecture

Martech

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XM Cloud combines a headless CMS solution with a WYSIWYG authoring interface suitable for use by marketing or other business teams.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Dreamforce Registration Is Open — Here’s What You Need To Know

Salesforce

Registration is now open for Dreamforce 2022 ! It’s the 20th anniversary of this epic event, and it will be the biggest, most impactful Dreamforce ever. Here’s what you need to know: When is it? Dreamforce is September 20-22, 2022. Where is it? The in-person event, which attracts tens of thousands, takes place at the Moscone Center in downtown San Francisco.

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Unbabel provides AI translations for Zendesk

Martech

AI-powered language platform Unbabel announced a new integration with customer service software company Zendesk that provides translations so agents can provide service to customers who speak in another language. The integration adds value to Zendesk’s CX capabilities. Last month, the company was acquired by an investor group for approximately $10.2 billion.

Service 102
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Nerf Guns & A Rack of Ribs: Customer Gifts that Cut Through the Noise

Sales Hacker

Connecting with prospects is harder than ever. Personalization may capture someone’s attention, but you have to be creative in order to win their business. Looking for new ways to stand out? Hear insight from these experts around how they use creativity to rise above the noise and stand out from their competitors. From custom swag boxes to out-of-the-box sends, we’ll look at both techniques for fostering creativity as a leader and being creative as an individual sales practitioner.

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5 Revenue-Driving Sales Forecast Categories to Focus On

Accent Technologies

The post 5 Revenue-Driving Sales Forecast Categories to Focus On appeared first on Accent Technologies.

Sales 98
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Payment Links: How to Use Them + Best Pay Link Providers

Hubspot

Raise your hand if you’ve ever gotten a bill, and then had to dig through the company’s website just to find out how or where to pay it. Imagine if you could just teleport straight to the payment screen, with all the purchase details already filled in. That’s exactly what payment links do. If you’re a customer wondering if you can trust a payment link, or a business thinking about adding pay-by-link to your site, put your hand down and read on.

Retail 17
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What is Sales Training? A Complete Guide to Sales Training Success

SalesHood

Definition The best sales training programs help sales reps learn and improve their selling techniques, skills, and processes. The ultimate goal is improving top line revenue growth. Essential selling skills are key to building customer relationships and consultative selling skills. Some of the best sales training programs also focus on sales management training, [ ] The post What is Sales Training?

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How B2B Commerce Businesses Can Accept International Payments

Hubspot

If you’re not already taking advantage of digital payments, it’s a promising untapped opportunity that's accessible to most online businesses — and B2B businesses should invest now. E-commerce (accepting virtual payments) has already grown significantly among B2C brands, and the digital payment market is predicted to more than double by 2026 , growing from a market size of $80B to $180B.

B2B 69
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Race to Zero – Business Profits and Consumer Savings.

SalesBlog!

There is such a fine line between business profits and consumer savings. As a business owner, it is so easy to go down the egomaniac path of “win every deal at all costs”. Consumers typically don’t care if you make money and push for every dollar of savings adding to this dilemma. It really can become a race to zero and possibly a death knell for your business.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.