Google extends deadline for Hotel Ads commission bidding sunset
Search Engine Land
AUGUST 13, 2024
Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025 Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. Key details: Existing Hotel ads campaigns using commission-based strategies will continue until Feb. 20, 2025.
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