Iannarino
MARCH 7, 2023
Having the best product or solution on the market isn’t enough to close more deals. You can have all the best features and functionality and still lose out to inferior products if you don’t have the right sales strategies.
Partners in Excellence
MARCH 7, 2023
I don’t think anyone would disagree with the statement, “Sales people need to be subject matter experts.” The real issue is in what? Many would argue that sellers have to be experts in the products they sell. I get it, I’m not sure if I disagree, but when there are so many alternative ways for customers to understand products, one wonders, “Is this the most important area of expertise?
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SaaStr
MARCH 7, 2023
Q: What is the ideal ratio of equity in a startup among co-founders? Is it always fair or ideal to have an equal share for each founder? IMHO what matters is the ratio is fair. Perhaps one of my biggest takeaways is most public SaaS companies do not have equal co-founder equity ratios. In fact, the average public SaaS company has about a 2:1 ratio for founder CEO:co-founder equity.
Martech
MARCH 7, 2023
ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders. It’s also a great time to demonstrate how our audience’s content consumption evolves.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Gravy
MARCH 7, 2023
On this fun episode of the Sales Gravy Podcast, Jeb Blount is joined by the incredible social media influencer and successful real estate agent, Alexander Zakharin. Jeb and Alexander discuss that when the going gets tough in the real estate market, the toughest real estate agents get fanatical about prospecting. Alexander's story is inspirational. He emigrated to the United States in 2017 with a dream to live and work in the greatest city in the world.
Understanding the Sales Force
MARCH 7, 2023
What kind of car should you drive? Answering that question with anything other than, "It depends," is irresponsible because there are so many variables. Choosing a car depends on budget, family size, how much stuff you load into your car, the length of your drives, the logo/ego influence, fit and function, ergonomics, appearance, perceived value, reliability, cost to drive it (gas/electric/mileage), and so much more.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
MARCH 7, 2023
What does automation have to do with a flying squirrel? Everything, according to the creators of Flo, the newest addition to our family of Salesforce characters. Flo represents Salesforce’s automation suite: Salesforce Flow. Just like this portfolio of tools, the character Flo is agile, hard-working, and ready to help take your team to new heights. “We took a tech product and gave it a real-life persona,” said Yvette Henderson, senior project manager for Salesforce Platform.
Martech
MARCH 7, 2023
Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The announcement came during day one of the company’s TrailblazerDX’23 event. The company also announced a partnership with OpenAI, out of which a ChatGPT app (currently in beta) is available for Slack. The partnership will also make other “out-of-the-box” integrations between Salesforce tools and ChatGPT.
Salesforce
MARCH 7, 2023
What is a Salesforce Administrator? What does a Salesforce Administrator do? How to become a Salesforce Admin Career prospects and opportunities for Salesforce Admins Salesforce Administrator credentials and certifications How to prepare for the Salesforce Administrator certification exam Salesforce helps over 150,000 customers across a myriad of businesses, nonprofits, and institutions to connect with their customers.
Martech
MARCH 7, 2023
Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. We work on delivering the message — not the messaging itself.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
The Advantexe Advisor
MARCH 7, 2023
The longtime Advantexe client’s email seemed urgent, and when we got on the Teams call, he was quite agitated. The client, a senior c-suite executive at a large global chemicals company, wanted my opinion. “ Can I ask you something? My HR team wants to run a collaboration training session at an upcoming global leadership conference which I think is great.
Martech
MARCH 7, 2023
Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. Haleon was created last year out of a joint venture between GSK’s and Pfizer’s consumer products, which include Advil, Excedrin, Robitussin, Tums and other household brands.
Salesforce
MARCH 7, 2023
What are the TrailblazerDX ’23 Quests? How to participate The entire community is coming back together this week in San Francisco and on Salesforce+ for TrailblazerDX ’23—the developer event of the year. We’re bringing together developers, architects, partners, entrepreneurs, and IT leaders for 2 days of learning, connecting, having fun, and giving back.
Search Engine Land
MARCH 7, 2023
SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC.
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Salesforce
MARCH 7, 2023
With our CRM Analytics spring ’23 release, you can gain more value from the Salesforce Data Cloud, find new ways to increase productivity through AI, improvements to the user interface platform, and more. Let’s look at some of the exciting features in this release : Take advantage of AI-driven insights and identify accounts at risk and those with potential upside with Account Discovery Get the most value from your customer data with Salesforce Data Cloud (formerly known as CDP) Easil
Search Engine Land
MARCH 7, 2023
Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce. Multi-platform is coming to a Bing account near you. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns.
Hubspot
MARCH 7, 2023
As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. A RevOps team can help align your sales, marketing, and customer success departments and keep each department accountable for driving revenue growth for your business, while identifying potential areas of friction in your business at-large.
Search Engine Land
MARCH 7, 2023
Building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you are known for or known to be helpful for. That’s according to new research from enterprise SEO platform BrightEdge.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot
MARCH 7, 2023
Account managers are the liaison between a company and its clients. Finding the right person to fill this role is essential. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. If you’ve made it to the interview stage, take some time to review the 15 questions below.
Search Engine Land
MARCH 7, 2023
Google has confirmed that the February 2023 product reviews update is now finished rolling out. This update announced on February 21, 2023, has officially completed rolling out over a 14-day period. February 2023 product reviews update. As a reminder, the February 2023 product reviews update started to roll out at about 5 p.m. ET on February 21. This update took 14 days to roll out after it was announced.
SaaStr
MARCH 7, 2023
Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m. PST, to unveil the data behind effective scaling.
Search Engine Land
MARCH 7, 2023
Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, and cutting those that aren’t. But this is harder than it sounds with multiple brands and disconnects between marketing and sales.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sales Coach Dew
MARCH 7, 2023
What do you do with all those business cards? These six tips will help you get the most out of your next networking event. If you have a love-hate relationship with networking events, you’re not alone! You might get nervous or awkward before an event or feel like there’s not really a point. The truth is, from cocktail parties to huge conventions, networking events are a great way to meet new prospects or referral partners.
Search Engine Land
MARCH 7, 2023
TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers. How it works. The new feature, which is still in the testing phase, would allow TikTok users to purchase access to exclusive episodes of their favorite series, with creators setting their own prices for the content.
criteria for success
MARCH 7, 2023
I had so much fun speaking with Stacey Hall for the first time that I just had to bring her back for this episode of Let's Talk Sales ! Stacey Hall is the author of 5 best-selling books, including her latest Selling From Your Comfort Zone: The Power of Alignment Marketing. In addition to her work as an author, she’s a business and management coach, recruitment expert, and prolific speaker.
Search Engine Land
MARCH 7, 2023
Goodbye, Google Toolbar PageRank In 2016, Google confirmed that it would be removing Toolbar PageRank. Google would still continue using PageRank data internally within the ranking algorithm. Only the external PageRank values shown in the Toolbar would soon go away completely. The end of Toolbar PageRank was inevitable by this point. Google hadn’t updated PageRank scores since 2013 and PageRank has been slowly vanishing from their toolbars and browsers.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sell Or Die
MARCH 7, 2023
In this episode we talk with Mitch Mathews a former college and NFL athlete turn entrepreneur. Mitch gave his life the theme ‘Redefine Hard’—which means improving your perspective on life through doing hard things repeatedly. Mitch uses entrepreneurship to fulfill his life mission of impacting millions of people and to create an infinite blueprint for all who follow him.
Search Engine Land
MARCH 7, 2023
Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Maps, Search, YouTube and Hotel Ads (coming later this year). What’s new. Here’s what you need to know: Performance Max for travel goals can help hotels create ads in multiple formats and, in one campaign, reach more travelers across YouTube, Display, Search, Discover, Gmail and Maps.
PandaDoc
MARCH 7, 2023
Many that work in sales choose the field because of the flexibility and edge-of-your-seat experience that implementing a sales strategy involves. Salespeople quickly adapt to consumer needs and switch up tactics whenever necessary. While this is a good thing, it doesn’t mean your sales cycle should be completely unstructured, without any roadmap. What is a sales workflow?
Search Engine Land
MARCH 7, 2023
Microsoft has just announced six new updates for March. Let’s dive in. What’s new. Code-free custom conversion setup wizard UET tags with deletion option Custom combinations Multimedia Ads with logos New shopping markets in North America Local Search Ad extensions Code-free custom conversion setup wizard. Microsoft has simplified the process of setting up custom conversion tracking.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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