Iannarino
NOVEMBER 1, 2023
While we have been distracted by technology , a pandemic, and the new business models sales organizations have adopted, every important KPI has fallen, and continues its decline. Win rates are down. Quota attainment is down. But instead of addressing the declining results, we have regressed to a more transactional approach to selling, though it fails to improve sales results.
SaaStr
NOVEMBER 1, 2023
So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. Well, fast forward to today and it’s truly an SMB powerhouse. At $1.2 Billion in ARR, it’s still growing 48% year-over-year. Yes, 48% at $1.2 Billion in ARR. How is SMB SaaS doing today?
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Martech
NOVEMBER 1, 2023
I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.
Sales Pop!
NOVEMBER 1, 2023
Throughout the history of music, the piano has proven to be an instrument of great expressiveness and versatility. This has been made possible not only by the instrument itself, but also by the genius of numerous composers who have dedicated their lives to exploring its enormous potential. These remarkable individuals, who specialized in the piano, created intricate melodies and harmonies that stand the test of time, capturing the essence of their eras and touching the souls of countless listene
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Search Engine Land
NOVEMBER 1, 2023
Ever wondered which search queries drive the most revenue for Google? It turns out that iPhone, insurance and cheap flight queries drove the most revenue for Google in the U.S., at least for one week in September 2018. The list of search terms appeared on a heavily redacted slide that was included in a PDF released this week as a trial exhibit during the ongoing U.S. vs.
Martech
NOVEMBER 1, 2023
Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 1, 2023
HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Terms of the deal have not been announced yet. ClearBit was valued at $250 million as of January 2019, according to data from Pitchbook “By joining forces with HubSpot, the industry’s most loved B2B
Search Engine Land
NOVEMBER 1, 2023
Google has confirmed an issue with Google Discover traffic related to a bug with the Google October 2023 core update. The issue started on October 5, 2023, when the core update started to roll out, and was fixed on October 31, 2023. What Google said. Google wrote, on the Search Status report , “On October 5, we found a bug with how our October 2023 core update was applied to Discover.” “As of October 31, we fixed the bug.
Martech
NOVEMBER 1, 2023
Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference.
Search Engine Land
NOVEMBER 1, 2023
Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. Tools like ChatGPT can currently augment our workflow to improve the quality and speed of creating powerful tools for users that creators want to share and link to because it has a unique value for their audience.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
NOVEMBER 1, 2023
It’s no secret that markets are dynamic — subject to consumer preferences, technological advancements, and economic fluctuations. What worked last year may be stale this year and irrelevant next year. Failure to adapt messaging can lead to brand irrelevance or, worse, alienate customers. Reframing your existing products or introducing new ones can help your brand pick up momentum and get some attention in the marketplace.
Search Engine Land
NOVEMBER 1, 2023
Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.
Martech
NOVEMBER 1, 2023
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruben Ugarte has a passion for learning. Whether it’s marketing, languages, technology, new board games or even stand-up comedy, he’s always looking to find out more and share it with others.
Search Engine Land
NOVEMBER 1, 2023
Google declared a “Code Yellow” after user queries slowed in February 2019 to find out why. Ben Gomes, then the head of Google Search, became concerned about a thinning firewall between Search and Ads, according to emails revealed during the ongoing U.S. vs. Google antitrust trial. Why we care. We’ve been concerned to learn Google has increased ad prices to meet quarterly revenue goals and Ads, Search and Chrome teams working to boost ad revenue.
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SaaStr
NOVEMBER 1, 2023
Dear SaaStr: Why Do VCs Want to See At Least 2 Co-Founders? First off, note that clearly it is possibly to build a huge SaaS company without a traditional co-founder. It’s not the most common path, but now we can see that a number of leaders have done it: Zoom, Zscaler, New Relic, Fastly, Elastic, etc. That doesn’t mean the founders did it all alone :).
Search Engine Land
NOVEMBER 1, 2023
Google has added new details to both Google Business Profiles listings and some shopping listings. Google added a new business attribute named “small business” that will show up on a business’s Google Maps and local listing, as well as their shopping results. Plus, Google added more information to their listings that Google says will make it helpful for searchers to learn more about that business.
SaaStr
NOVEMBER 1, 2023
Learn six GTM models Divvy used on their incredible journey from 0 to a $2.5B exit in just four years with the former CRO of Divvy, and SaaStr fan favorite, Sterling Snow. As former CRO at Divvy and current Partner at Pelion Venture, Sterling Snow knows what’s required to build and motivate a high-performing team. Stirling walked us through their step-by-step process during last week’s Workshop Wednesday , a weekly series we hold ongoing each and every Wednesday at 10 a.m.
Search Engine Land
NOVEMBER 1, 2023
In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Membrain
NOVEMBER 1, 2023
Sales coaching is a critical function of a sales team, yet it’s often treated like an afterthought. Coaches are expected to act like they were born knowing how to coach (which they were not). And, they’re expected to do so within an environment that is constantly changing and often largely remote.
Search Engine Land
NOVEMBER 1, 2023
Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference.
Adaptive Business Services
NOVEMBER 1, 2023
We do have some interesting Nimble CRM news to report. First an update on some previously reported upcoming features (please note that, from experience, expected target dates are frequently changed) … I’m told to expect deal automations this quarter. Email filtering in deals has been delayed due to the focus on automations (although I am still pushing them on this).
G2
NOVEMBER 1, 2023
Modern consumers have unprecedented power to influence purchase decisions and shape a brand's image. With social media, we’re all just a click away from finding out everything about any given brand. Customer reviews, photos, and videos hold immense responsibility when it comes to a company’s success or failure. Collecting authentic user-generated content (UGC) is key to establishing brand credibility.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sales Nexus
NOVEMBER 1, 2023
The post October 2023 Rollout appeared first on SalesNexus.
G2
NOVEMBER 1, 2023
AI has an ever-evolving potential that can feel overwhelming without adequate knowledge. When it comes to AI code generators the opportunities are vast. As this field continues to evolve, businesses must learn to adopt to the innovative solutions and streamline their coding processes. By incorporating coding to the workflow, developers are able to increase productivity, reduce time and effort spent on repetitive tasks, and improve overall consistency in their coding.
David Meerman Scott
NOVEMBER 1, 2023
I recently learned that three of my books - The New Rules of Marketing and PR , Fanocracy , and Marketing Lessons from the Grateful Dead are part of the Books3 database which was used to train generative Artificial Intelligence systems by Meta, Bloomberg, and others.
G2
NOVEMBER 1, 2023
Artificial intelligence (AI) is rapidly transforming the sales landscape. As a result, AI-powered tools are automating many tedious and time-consuming tasks that sales reps have traditionally performed, which can free them up to focus on more strategic and value-added tasks and responsibilities.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
NOVEMBER 1, 2023
Amanda Chicago Lewis thinks SEO pirates have ruined Google Search and the internet. And she’s going to force that negative narrative on us. No matter what. Yes, SEOs went beyond the world wide web – where you’ve optimized websites and content for nearly 30 years – and wrecked the whole internet. How? That’s still not quite clear. (Lewis hasn’t yet figured out that the world wide web is basically just an application that runs on the internet.
G2
NOVEMBER 1, 2023
Ask any startup founder if you have a go-to-market (GTM) problem. It's entirely possible that the answer would be no because startup founders and CXOs think that GTM is a top-of-the-funnel (TOFU) problem, marketing problem, product use case problem, or sales team problem.
Martech
NOVEMBER 1, 2023
AI companies (e.g., Google, OpenAI) are primarily using high-quality content created by news publishers to train generative AI systems, which then compete directly against those publishers. That’s the core argument made in a new report from News Media Alliance (NMA), a trade association for 2,200 publishers in the U.S. and Canada. Why we care.
G2
NOVEMBER 1, 2023
A prospective buyer sifts through a bunch of software options, hesitating, evaluating, and most importantly, questioning the credibility of each option.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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