Search Engine Land
JULY 17, 2024
Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity. Additionally, women were more likely to have changed jobs or received promotions more recently than men. And men and women are similarly satisfied with their current role, the survey revealed.
Martech
JULY 17, 2024
Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
JULY 17, 2024
Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.
Martech
JULY 17, 2024
Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Search Engine Land
JULY 17, 2024
Trending topics represent popular or emerging points of discussion online. In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content.
Martech
JULY 17, 2024
Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JULY 17, 2024
As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform.
Search Engine Land
JULY 17, 2024
Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will impact how and where ads can be placed within apps, particularly in private communication spaces, affecting publishers’ monetization strategies. Key changes: “Ads on Dynamic Content” policy replaced with “Ads in Private Communications” policy “Personalized Advertising” policy moved from
Martech
JULY 17, 2024
Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content to be easily created and previewed. The SaaS CMS and Visual Builder were announced last year and have been available for preview in beta.
Search Engine Land
JULY 17, 2024
In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Engage Selling
JULY 17, 2024
Playing objection whack-a-mole? Here’s how to use your customer’s success stories to handle objections effortlessly… For more strategies like this, check out my sales tip video library on YouTube… I … The post Handle Objections like a Pro first appeared on Colleen Francis - The Sales Leader.
Search Engine Land
JULY 17, 2024
Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers. Key points: New users and many existing ones already have access.
Iannarino
JULY 17, 2024
Discover effective strategies to counter dishonest competitors and secure your dream clients with integrity.
Partners in Excellence
JULY 17, 2024
I suppose it’s human nature to be self centered, focused on those things that impact each of us, our goals, dreams, and aspirations. Within business, we focus relentlessly on our own performance objectives/goals/comp. We are consumed by the day to day activities and tasks critical to achieving those goals. I talk to many sellers frustrated by the “obstacles” standing in their way, “Just leave me alone, let me do my job!
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
SaaStr
JULY 17, 2024
So we’ve finally got another SaaS IPO gearing up — OneStream. It’s SaaS for CFOs and financial operations, a large but somewhat under-discussed category. SAP and Oracle are very strong here. Founded back in 2010 (SaaS takes time!) with first customers launched in 2012, the metrics today are very strong: $480,000,000 in ARR Growing 34% (strong) 98% GRR (!
Sales Hacker
JULY 17, 2024
Annelise Osborne is Chief Business Officer at Kadena, a Layer 1, POW blockchain where she is focused on upgrading finance. Annelise has 20 years of experience in traditional finance and seven years in digital assets. She is a thought leader, board advisor, university lecturer and author. Her book, From Hoodies to Suits: Innovating Digital Assets in Traditional Finance , hit shelves in June.
SaaStr
JULY 17, 2024
What does it take to get funded in 2024? Jason Lemkin shares the answer during Workshop Wednesday, held every Wednesday at 10 a.m. PST. Some of this stuff you’ll know, and some of it you won’t. What’s driving VCs today? Let’s find out. Venture capital is the same as before but different. It’s a weird world where seed valuations are at an all-time high.
Mike Weinberg
JULY 17, 2024
Not sure why it took working full-time for 35 years before pulling the trigger to make this happen, but I am so thankful that I finally listened to advisors, mentors, friends, and peers telling me to do it. I recently completed my first-ever sabbatical. 30 days off… The entire experience was wonderful, instructive, life-giving, convicting, … Post-Sabbatical Takeaways on People, Places and My Professional Life Read More » The post Post-Sabbatical Takeaways on People, Places and My Prof
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Membrain
JULY 17, 2024
There is no question that generative AI is here to stay. It’s now present in almost every software platform, from Google to Microsoft 365 to Zoom. Reactions to the onslaught of AI tools among the general public is mixed. Some folks love the opportunities and convenience it provides. Some folks are tired of it appearing everywhere they look.
Adaptive Business Services
JULY 17, 2024
Knowing, or wondering, that if you had just done. this … or a little bit more … you might have won that sale. That’s the worse feeling EVER! You just wasted your and your client’s valuable time. Likely you did not fully follow your proven process (if you even have one). Were you complacent or just plain lazy? Small sale, large sale … It makes no difference.
David Meerman Scott
JULY 17, 2024
The new film Fly Me to the Moon starring Scarlett Johansson & Channing Tatum is a romantic comedy set in the 1969 race to the moon. Johansson plays a marketing strategist planning a fake moon landing video in a NASA warehouse.
Predictable Revenue
JULY 17, 2024
PR and PriceLevel have partnered to provide pricing transparency and an understanding of the cost structures in the sales tech stack. The post The True Cost of AE Tools and Software appeared first on Predictable Revenue.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Sell Or Die
JULY 17, 2024
Jake Dunlap is the industry-leading CEO on Modern Sales and Revenue Trends. He was recognized internationally by LinkedIn as the only CEO in the latest Top Voices for Sales list in 2023. He has worked with 1000s of top revenue leaders and teams globally, such as Microsoft, Splunk, NFL, and NBA, to modernize their sales organizations, driving 100s of millions of dollars in new revenue.
The Digital Technology
JULY 17, 2024
The top photographers may require assistance to get the perfect photo. Photo Editing services are designed to be used in this type of situation.
Martech
JULY 17, 2024
U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo sharply curtails the power of federal regulators — like the FTC and FCC — saying federal courts should no longer defer to them when interpreting laws. Chief Justice John Roberts said federal judges “must exercise their independent judgment in deciding whether an agency has acted within its statutory authority.
Salesforce
JULY 17, 2024
Imagine a stack of resumes towering over your office chair and a calendar filled with interviews stretching into next month. Despite the overwhelming number of candidates, discerning who can handle the heat of real-world incident response remains a challenge. We understand that feeling, because we’ve been there too. The Cyber Security Incident Response Team (CSIRT) plays a crucial role in maintaining a company’s cybersecurity posture.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Expert insights. Personalized for you.
Let's personalize your content