Iannarino

SEPTEMBER 29, 2023

You might believe you have ideas, but the reality is that ideas have you. This is the nature of memes, as Richard Dawkins described in his explanation of how ideas spread. Ideas jump from person to person, like viruses. Sometimes, an idea can capture us, especially when it offers an attractive shortcut or when it taps into our fears. The following viruses infect sales leaders and sales managers, becoming their unseen puppet masters and making it harder for them and their teams to succeed.

Sales 296

Sales 296

Search Engine Land

SEPTEMBER 29, 2023

Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal with Google. Speaking at the federal antitrust trial, Parakhin alleged this was despite Microsoft offering to pay Apple more than Google – which he claims was offering in

Territory 134

Territory Negotiate Contract Engineering 134

Salesforce

SEPTEMBER 29, 2023

Dreamforce is the crown jewel of the Salesforce event universe — and it was epic. From amazing keynote sessions to demos showcasing the tools to solve your biggest challenges, Dreamforce had something for everyone (including the very best swag!). But are you ready for the understatement of the year? That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspec

Launch 126

Launch Government Trust CRM 126

Search Engine Land

SEPTEMBER 29, 2023

The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your users are visiting from devices in Brooklyn, N.Y., you’re missing something. But how do you find these gaps in Google Analytics 4? Insights previously accessed through Universal Analytics are scattered across several dashboards in GA4, with new processes on the platform for filtering and accessing local

Objectives and Key Results 127

Objectives and Key Results Territory Campaign Growth 127

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Technology 122

Technology Technology Government Legal 122

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. Serving your ads to a more relevant audience optimizes campaign impact and efficiency, increasing engagement, leading to a better ROI.

Campaign 124

Campaign Strategize Launch Engineering 124

Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. Why we care. Creative Assistant can help make content creation easier and faster by acting as your virtual assistant.

Launch 120

Launch Process Campaign Promote 120

Sales Pop!

SEPTEMBER 29, 2023

Ethics are important in any area. In a sport, we want to know if someone is cheating. In a treatise or scholarly paper, we want to know that the content is original and not plagiarized. In sales, ethics is equally as important. Why is this such an important subject? When a sense of morality and ethics begins eroding in a society, people start to feel pressure to walk away from principles.

Sales 107

Sales Government Sports Follow-up 107

Search Engine Land

SEPTEMBER 29, 2023

Google announced a big change to HowTo and FAQ rich results on Aug. 8. Simply put, FAQs became exclusive to certain kinds of businesses, and HowTos were demoted to desktop only, followed by the news they’re disappearing entirely. This means the positive impact of ranking for HowTo rich results will disappear, and most of us aren’t authoritative enough to rank for FAQs.

UX 113

UX Clients Follow-up Price 113

Partners in Excellence

SEPTEMBER 29, 2023

Do you genuinely care about the people you are prospecting? Do you genuinely care about your customers? Do you genuinely care about your colleagues and peers? Do you genuinely care about your people? Do you genuinely care about what you are doing? I receive calls and outreaches from dozens of people a day. My inbox is filled, my social channels have dozens of, “Can we connect/meet” requests, my phone rings with calls from people/locations I’ve never heard of.

Assembly Line 97

Assembly Line Trust Up-sell Start-ups 97

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

SEPTEMBER 29, 2023

Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. The change, which is being rolled out over the next few weeks, won’t increase the frequency of ads, but users can expect better targeted ads. “Select countries” will still feature opt-out controls for Reddit users, however, specific locations have not yet been confirmed.

Gambling 112

Gambling Campaign Engineering Conversion 112

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024.

GTM 100

GTM Growth B2C Territory 100

G2

SEPTEMBER 29, 2023

Master the art of using Instagram Stories and elevate your brand presence and engagement with captivating visuals and engaging narratives.

111

111

SaaStr

SEPTEMBER 29, 2023

So a lot of folks on social media talk about more work-life balance in SaaS, and I totally get it. Every month, every quarter, the number needs to go up in sales. Layoffs in some cases have been brutal. The pressure can be intense, and even if it’s not intense, it’s just … there. Especially in venture-backed startups with high growth expectations. “Unicorn” sounded like a rite of passage in 2021.

Quota 90

Quota Pipeline Up-sell Growth 90

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

The Advantexe Advisor

SEPTEMBER 29, 2023

The end of September signifies many things including the end of the summer and the end of the business 3 rd quarter. It also signifies a host of new things such as the school year and football season. In the business world, this is when things get serious. It’s literally the 4 th quarter and if your business is down, it’s time to put some points on the board as time is running out.

Start-ups 88

Start-ups 88

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today.

Product 89

Product GTM Cross-sell Commission 89

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers? Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look.

B2B 88

B2B Teamwork Referrals Cross-sell 88

David Meerman Scott

SEPTEMBER 29, 2023

A fundamental marketing strategy is “owning” a phrase or a word in the mind of your potential customers. Done well, this form of marketing can mean ongoing sales of your product or service for many years and makes it difficult for other companies to compete.

Service 62

Service Product Customers Sales 62

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

The Digital Technology

SEPTEMBER 29, 2023

The rapid growth of streaming in recent years means that content creators, gamers, and businesses must have top-quality tools and equipment that will enhance their production value. Knowing how to choose the best camera for your live-stream videos is essential.

Growth 59

Growth Product 59

Hubspot

SEPTEMBER 29, 2023

Every winning sales team has an excellent coach guiding them. This is no different in sales. The key to improving sales performance lies not only in the hands of sales reps, but also in the ability of their managers to provide effective guidance and support. According to a study from Second Nature Sales Coaching , 96% of respondents agree or strongly agree that effective sales coaching positively impacts sales reps’ performance.

Objectives and Key Results 59

Objectives and Key Results Price Objection handling Pitch 59

TaskDrive

SEPTEMBER 29, 2023

Unlock sales success by diving into sales analytics. Learn how to collect and analyze data for informed business decisions. The post LinkedIn SSI Score: The Secret Sauce to Maximizing the Platform appeared first on TaskDrive.

Lead generation 52

Lead generation Sales 52

The Digital Technology

SEPTEMBER 29, 2023

Cryptocurrency has continued to gain popularity over the years, with the rise of Bitcoin and other prominent coins making headlines.

59

59

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Search Engine Land

SEPTEMBER 29, 2023

Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records with almost $12 billion in sales. These consumerist holidays are huge opportunities for businesses to rack up sales, so it’s important to be prepared. There are many different ways to prepare your marketing funnel for Black Friday and Cyber Monday.

Promote 104

Promote Campaign Sales Start-ups 104

Salesforce

SEPTEMBER 29, 2023

Dreamforce is a magical place. It brings together old friends, provides opportunities to make new ones, and gives you a chance to learn a bit about how to do your job better, too. This year, it was a convergence of Muleys and Flownatics uniting in the IT Lodge to take on the biggest business challenges for IT. With more than 75 breakouts and theaters featuring MuleSoft and Salesforce Flow covering all things integration, automation, and API management, global attendees experienced no shortage of

Government 59

Government High impact Engineering Represent 59