Iannarino
OCTOBER 19, 2023
Business acumen means understanding how business works, including the vocabulary used and the concepts that provide a foundation for decisions. Even though you sell B2B , you will encounter many people who lack business acumen. Occasionally, you will meet one of these people in a conversation; other times they could be a contact.
Sales Pop!
OCTOBER 19, 2023
Transforming Sales and Marketing Alignment: The Rise of the CRO In the ever-evolving landscape of business, the harmony between sales and marketing departments has been a long-sought-after goal. In this article, we delve into the transformative role of the Chief Revenue Officer (CRO) and how it is reshaping the traditional boundaries between these two crucial pillars of an organization.
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Force Management
OCTOBER 19, 2023
Competitive differentiation is at the core of every organization’s sales strategy. It’s why customers choose your solution and why sellers get excited about bringing your product to market. As markets change, though, customer needs change too. It’s possible that your differentiation may need to adapt to fit these changing customer behaviors.
Search Engine Land
OCTOBER 19, 2023
Google has confirmed that the October 2023 Core Update – the third core update this year – has completed rolling out. The update started on October 5, 2023, a day after the October 2023 spam update was released, and completed 14 days later on October 19, 2023. Lots of volatility. This update, like most previous core updates, felt big in terms of the number of sites that saw ranking volatility and the complaints from SEOs I spotted over the rollout.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
OCTOBER 19, 2023
While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report.
Search Engine Land
OCTOBER 19, 2023
Search, as we know it, has been irrevocably changed by generative AI. The rapid improvements in Google’s Search Generative Experience (SGE) and Sundar Pichai’s recent proclamations about its future suggest it’s here to stay. The dramatic change in how information is considered and surfaced threatens how the search channel (both paid and organic) performs and all businesses that monetize their content.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 19, 2023
Google Ads has rolled out strict new requirements to access its professional certifications on Skillshop. Before undertaking any of its new exams, marketers will now be required to: Take a picture of a photo ID. Take a picture of your face. Record a video of your test taking environment. New tougher rules. Google also announced that during exams, a live proctor will monitor the activity of participants via a webcam, as well as screen-sharing software.
Heinz Marketing
OCTOBER 19, 2023
By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. Marketing departments are often the first to find their budgets cut. But that doesn’t mean your company’s goals have to fall by the wayside, too.
Martech
OCTOBER 19, 2023
Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The data is from a new survey of 400 North American businesses conducted by customer success platform Gainsight in partnership with Benchmarkit, a B2B SaaS research firm.
The Advantexe Advisor
OCTOBER 19, 2023
The Taylor Swift – Travis Kelce relationship is like two different and unique galaxies on opposite sides of the universe colliding with unprecedented business outcomes. Think about it for a moment… The National Football League (NFL) is one of the most important and prestigious assets in the entertainment industry and for that matter, the world. Its fanbase is one of the most desirable to advertisers and their buying power is immense.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
OCTOBER 19, 2023
Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.
Search Engine Land
OCTOBER 19, 2023
Google AdSense has rolled out related search for Auto ads. The new feature shows search terms that are relevant to the content on the pages your users are viewing. If a user were to then click on one of the suggested search terms displayed, they would be directed to a search results page where they’d have the ability to engage with AdSense for Search ads, as well as relevant results from your site.
Martech
OCTOBER 19, 2023
HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Here are the updates relevant for managers: Leads view in the prospecting workspace (beta) AI additions AI-powered website builder (beta) AI-powered blog post generator AI assistant for workflow and report descriptions (beta) Reporting improvements Gauge visualizations in the custom report builder (beta) Formula fields in the custom report builder (beta) Conditional prop
SaaStr
OCTOBER 19, 2023
Dear SaaStr: How do VCs Really Feel About Founder Salaries? I Was Told That a General Rule of Thumb is 75% of Market The 75% Rule once you are VC Funded for more than a few million dollars is a good one. But if you raise less than that — 75% may well be too high. You need the cash to last 24 months. And of course, stage and timing does matter.
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Search Engine Land
OCTOBER 19, 2023
LinkedIn is giving users more incentives to contribute to Collaborative Articles , promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. So if you’ve contributed to a Collaborative Article, this increases the odds your answer could be featured in LinkedIn’s search results.
Martech
OCTOBER 19, 2023
At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. One Optimizely executive described their go-to-market as “ threading the needle.
SaaStr
OCTOBER 19, 2023
So G2 put out its latest Quarterly State of the Software and there’s lots of good stuff in there, but what really stood out to be is how they quantify what we’ve all known for a while — just how many top vendors there are in each category. Not every vendor is on G2, but we can probably assume most with a significant customer base is on G2.
Salesforce
OCTOBER 19, 2023
If you’re an email marketer, building a strong subscriber list is one of your top goals. But it’s also crucial to keep those email subscribers over the long term. Sending them great content is a given. But there’s an underrated factor that also determines success : email deliverability. Email platforms Gmail and Yahoo recently announced new measures to help prevent spam from reaching readers’ inboxes, meaning new domain validation requirements for bulk email senders.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
OCTOBER 19, 2023
Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. BigQuery reports + customization. Links + integrations. GA4 will begin introducing the new tools over the next few weeks and will continue adding more functionalities later this year. Why we care.
Salesforce
OCTOBER 19, 2023
When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort. Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business.
Search Engine Land
OCTOBER 19, 2023
Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. “It’s a call to action for organizations to prioritize continuous learning and offer support to their teams.
Salesforce
OCTOBER 19, 2023
AI vs. human? That’s a false choice. The general consensus is that AI will create more jobs than it kills. The thinking is that it’s an individual’s lack of AI skills, not the technology itself, that jeopardizes jobs. That said, here are four things you can do to make yourself more valuable to your employer in this age of data and AI. 1. Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
OCTOBER 19, 2023
Microsoft has moved Target CPA and Maximize Conversions to general availability. This means marketers can start using the automated bid strategies in all regions where Audience Ads are available. The tech giant has also announced updates to its text-to-image generative AI product DALL-E 3, as well as Chat Ads API. Why we care. Automated bidding optimizes campaign performance without requiring hands-on involvement, making life easier for advertisers.
David Meerman Scott
OCTOBER 19, 2023
Marketers have many choices about how we interact with existing and potential customers. We can be selfish, doing things for short-term revenue hits that annoy our best customers. Or we can build fans by focusing on what’s best for long-term loyalty.
Salesforce
OCTOBER 19, 2023
We’ve all been there: It’s Q4 crunch time. Your numbers are slipping. Quotas seem out of reach, and your team starts breaking into a cold sweat. Will they hit their numbers? Will the company hit its targets? This is not how you want your team to feel. But it’s where a lot of sellers are. According to the latest State of Sales report , only 28% of reps are expected to hit their quotas in 2022.
G2
OCTOBER 19, 2023
Take a moment to think about a situation where a loved one ends up all alone during a medical emergency. It distresses you, doesn't it? Especially if your loved one is older or disabled. The worry of a medical crisis is understandable, but for those of us who care for elderly or disabled people, a medical alert bracelet or other emergency medical services becomes a lifeline.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Salesforce
OCTOBER 19, 2023
A website can pass or fail usability testing – though it’s usually somewhere in the middle. There’s a difference between: Can they use it? vs. Can they use it, easily ? Sometimes research-driven optimizations require a lot of effort. Other times, it’s just adding text in the right place on the page. Coming out of usability testing on a nonprofit’s Experience Cloud site, #DreamDesigner Kailee Quinn invested in low-effort optimizations that helped all users succeed.
G2
OCTOBER 19, 2023
Forming, storming, norming, performing. What does it all mean? G2's Jack Plouse explains what he learned from creating his own team development strategy.
SalesLoft
OCTOBER 19, 2023
Your CRM is not delivering as much value as it could. Savvy sales leader that you are, I suspect you already knew that. A survey of over 500 sales leaders found that most CRM ( customer relationship management ) systems are painfully difficult to use, with 76% of respondents reporting that their team doesn’t use the majority of tools in their CRM. And almost half (47%) didn’t even believe their CRM was capable of helping them meet their business goals over the next three years.
The Bridge Group
OCTOBER 19, 2023
T oday we launch our 2023 Account Executive motions, metrics, and compensation research. This is our 10th iteration of this project since 2007. This edition will take ~ 6 minutes to complete. If you lead an AE group, please participate below. We've redesigned this year’s survey based on your feedback to dig into how things are changing. But, equally importantly, we want to focus in on what outperformance looks like in this environment.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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