Iannarino
OCTOBER 20, 2023
One of the most effective sales strategies is information disparity, knowing what your prospective client doesn’t know. If your contact already knows everything you tell them, it is difficult to create value for them in the sales conversation. This is one reason why buyers refuse a second meeting with a salesperson.
Anthony Cole Training
OCTOBER 20, 2023
Every time we onboard a new client, we have a kickoff event where we lay the foundation of the sales process we teach at Anthony Cole Training Group.Inevitably, at some point during that kickoff event we talk about dealing with the competition, specifically how to differentiate yourself from the competition you will face.
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Search Engine Land
OCTOBER 20, 2023
Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 15 days and 12 hours to roll out, starting on October 4, 2023, and ending on October 10, 2023. Google has posted it was completed today, October 10. What was this spam update. Google said the October 2023 spam update “aims to clean up several types of spam that our community members reported in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.
Sales Hacker
OCTOBER 20, 2023
After three weeks, today is the day. We finally have the whole team in the office together. We’ve all been alternating being on the road, so it’s good to have the gang back together. Anyway, let’s get into it. This week is brought to you by Demandbase: Hit Your Revenue Goal. Use Fewer Resources. Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and edu
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
OCTOBER 20, 2023
This year, many holiday shoppers are planning to use AI tools for assistance in finding the right gifts and deals, a study by Sapio Research found. Over two thirds (69%) of shoppers said they think AI will make it easier to discover new products and brands. High-earning shoppers are even more likely to use AI. Additionally, 74% of shoppers think AI will also find deals and special offers as they shop. 67% think predictive AI will serve helpful recommendations based on past purchases.
Search Engine Land
OCTOBER 20, 2023
It’s all too easy to get caught in the web of metrics , algorithm updates , and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
OCTOBER 20, 2023
AI is rapidly changing the way we work. It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers.
Search Engine Land
OCTOBER 20, 2023
With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In this article, I’ll explore specific programmatic SEO examples and how they rank in search. Types of programmatic SEO If you’ve researched the topic, you’ve likely come across some of the most popular examples of programmatic SEO: Zapier, Nomad List, or travel review sites.
Martech
OCTOBER 20, 2023
Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue.
SaaStr
OCTOBER 20, 2023
20Dear SaaStr: My Top Sales Rep Made $600,000 a Year — And Just Quit! What Happened? Ok to some of you this will make no sense. But now I’ve seen this happen again and again, including just last week. The #1 or #2 rep in a start-up, that’s making lots of money, and has it all dialed in, and doesn’t want to be a VP or Director — still quits.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Martech
OCTOBER 20, 2023
Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv. In addition to interacting with shoppable ads, almost half those surveyed said they shopped on another device while watching TV; an additional 28% said they browsed online for an
Search Engine Land
OCTOBER 20, 2023
Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon. One of the options will cost less than the current $8 per month plan but will not have a reduction in ads, while the other will be more expensive and will block all ads. The exact costs of each tier are yet to be confirmed. Why we care. This move could potentially have a significant impact on advertisers who invest ad spend in X, depending on the uptake of the zero-ad subscription.
Spiro Technologies
OCTOBER 20, 2023
NAED welcomes one of its newest Allied Partners, Spiro.
Search Engine Land
OCTOBER 20, 2023
Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue.
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Lead Fuze
OCTOBER 20, 2023
Ever noticed how Netflix always seems to know what you’ll want to watch next? Or how your smartphone assistant can remind you of a meeting before you even think about it? Welcome to the world of business with AI , where technology anticipates needs and makes life simpler. Imagine harnessing that power for your business, turning repetitive tasks into automated processes, predicting customer preferences, or spotting market trends from miles away.
Sales Nexus
OCTOBER 20, 2023
The post Today’s Most Effective CRM Solutions for Sales Teams appeared first on SalesNexus.
Lead Fuze
OCTOBER 20, 2023
Ever felt like you’re on a treasure hunt, seeking that elusive pot of gold? That’s exactly how it feels to be in the business world searching for sales leads. They are the golden nuggets promising prosperity and growth. But what are sales leads really? A peek behind this curtain reveals potential customers hiding there – people who’ve shown an interest in your products or services but haven’t yet made a purchase.
Partners in Excellence
OCTOBER 20, 2023
Jeremy Donovan published some fascinating data in a post on LinkedIn. He stated 5 years ago, the number of touches, per opportunity, for cold outbound was 200-400. Today, he says it is 1000-1400 touches per opportunity. His observation, “Simply Speechless” is, if anything, an understatement. He does offer some clarification, these touches are across all channels, for example email, phone, social, text.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Lead Fuze
OCTOBER 20, 2023
Are you juggling multiple sales tasks, feeling like a circus performer keeping balls in the air? It’s no secret that sales is a high-pressure field. Every rep knows this scenario all too well – tracking prospects, scheduling meetings, following up on leads and trying to close deals. What are the best sales tools to help manage these demands?
Martech
OCTOBER 20, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Gene De Libero’s martech journey has been a wild ride. He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. The role of education is also a significant thread in Gene’s career.
Lead Fuze
OCTOBER 20, 2023
Have you ever wondered how to effectively get customer testimonials ? They are, indeed, the backbone of your online presence. A glowing testimonial can make potential customers feel like they’re missing out on something great – and nobody likes feeling left out. You’ve worked hard for your business; pouring in time, effort, and resources into making it stand tall amidst a sea of competition.
Lead Fuze
OCTOBER 20, 2023
Ever feel like your sales team is stuck in a rut, grinding out call after call but not really feeling the thrill of victory? It’s time to shake things up. Enter sales gamification. But what is sales gamification, you ask? Picture this: it’s an environment where routine tasks turn into exhilarating challenges. Where meeting targets feels more like crossing finish lines and less about ticking boxes.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Lead Fuze
OCTOBER 20, 2023
Ever found yourself staring at a blank screen, trying to craft the perfect pitch? You’re not alone. Writing a winning business proposal can feel like an uphill battle. What if that arduous ascent could be transformed into a stroll in the park? How to write a winning business proposal is more than just penning down your thoughts – it’s about empathy and understanding pain points, showcasing your unique solutions with conviction, and using persuasive language that resonates with
Lead Fuze
OCTOBER 20, 2023
Do you remember that moment, right before making a cold call , when your heart raced like a sprinter at the starting line? Cold calling can be daunting. It’s akin to knocking on a stranger’s door, unsure if you’ll be greeted with a smile or shown the exit. What if there were techniques to shift the odds in your favor? Get ready for some transformative cold calling tips and techniques.
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