Wed.Apr 16, 2025

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5 things we learned about AI at the Spring 2025 MarTech Conference

Martech

AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am

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“I Never Lost A Deal Because Of Objection Handling….”

Partners in Excellence

My thought partner, Lahat Tzvi, and I were having our monthly conversation today. We started discussing much of what we see about the “secrets to sales success.” We both see guru’s posting the determining secret to success. Somehow that secret is related to what they sell. They make claims about improving objection handling, improving closing, more effective discovery, better prospecting, better value creation, winning deal strategies, high impact sales calls, better…R

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How to tell if it’s real AI or just automation at a higher price

Martech

2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.

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How to Use “Pull Through” to Sell More Through Distributors and Channel Partners (Ask Jeb)

Sales Gravy

Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when youre selling through distributors who carry multiple competing lines and competitors who undercut your price? His company builds industrial dust-collection equipment and ducting, but they dont sell directmeaning they rely heavily on distributors, contractors, and engineers to choose their brand over cheaper alternatives.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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5 Common CMO Questions About GTM Orchestration

Heinz Marketing

By: Tom Swanson, Senior Engagement Manager at Heinz Marketing Marketing is not generally known for consistency. It is a philosophical struggle for me, and I grapple with it on a daily basis. I love the concrete: science, math, operations. Yet in marketing, I find often find myself dealing with systems that are difficult or impossible to quantify. Marketing orchestration provides some answers.

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My Key to Building a Strong, Sustainable, Sales Pipeline

Understanding the Sales Force

Although this article will provide a blueprint for building a strong, full, and sustainable pipeline, we begin with a hospital analogy. When I was in the hospital for surgery in February, and during the recovery that followed, I had specific KPIs assigned at discharge that I was required to meet. After a few weeks, I chose and added some personal milestones to demonstrate progress in my recovery.

More Trending

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6 Sales Management Training Programs to Upskill Your Team

Salesforce

What if I told you that you have everything you need to reach your revenue goals today? All you have to do is tap into your sales team’s potential and equip them to transform their ambitions into actionable goals all you need is the right training. Building a successful sales team takes time, strategy, trust, and the right sales management training.

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Salesforce bets AI agents can solve business leaders’ struggles with data

Martech

If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, Its complicated. And it seems to be getting more complicated as time goes on. Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years.

Launch 104
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What are AI Models for Startups? Predictive, Generative, Agentic

Salesforce

Artificial intelligence (AI) is changing the way you grow your startup or small and medium business (SMB) , helping you work smarter, automate tasks, and make data-driven decisions. But with so many different AI models available, how do you know which one is right for your business? Should you use predictive AI to anticipate customer behavior? Generative AI to create content?

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HubSpot expands its AI capabilities with Dashworks acquisition

Martech

HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said the addition of Dashworks will make Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to connect unstructured data sources.

Launch 80
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Nimble CRM Tips & Updates – April 16, 2025

Adaptive Business Services

We have no new updates to report today. However, I did sit in on the Nimble email marketing webinar on April 10 and there were some interesting announcements If you need assistance with configuring your DNS settings for email marketing, you can schedule time with care@nimble.com. Nimble is looking into the possibility of allowing multiple email signatures.

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AI is moving fast. Can your marketing ops keep up? by Edna Chavira

Martech

Marketing operations leaders are facing unprecedented pressure as AI tools evolve at breakneck speed. But thriving in this environment isnt about chasing every new solutionits about building organizations that can evolve continuously. Join us for Future-Proofing Your Marketing Operations , designed for forward-thinking marketing ops leaders who want to create resilient, future-ready organizations.

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Networking is now OPEN for SaaStr Annual 2025!!

SaaStr

NEW! SaaStr Who Do You Want to Meet Brand new for 2025, were launching the SaaStr Who Do You Want to Meet AI-powered networking program. This is a brand new way to have 1:1 meetings with peers attending SaaStr. If you’ve got your ticket for SaaStr 2025, youll receive a separate email from SaaStrs New Who Do You Want to Meet Program with specific instructions.

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According to Users, Membrain Outperforms Our Biggest Competitor on (Almost) Every Score

Membrain

Im very proud of what weve built at Membrain. We set out to build a platform that would genuinely help companies engaging in complex sales become more effective, and we succeeded. We believe that for our best-fit customers, we are a better choice than others, including our biggest competitor, Salesforce.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Why Content Teams Need a Plan: Kate O’Neill on AI, Risk, & Readiness

G2

Picture this: It's 2025. Your marketing intern used an AI tool to generate content for your biggest client and accidentally included hallucinated product features and hit send before anyone could review it.

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Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom

David Meerman Scott

Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.

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Anthony Iannarino Sales Training for E-Com Brands

Iannarino

Look, if you're running an e-commerce business and still treating sales like its some mystical art passed down from a whispering monk in the Himalayas, youre doing it wrong. Dead wrong.

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Dear SaaStr: How Do I Deal With Burnout and Cut Myself Some Slack?

SaaStr

Dear SaaStr: How Do I Deal With Burnout and Cut Myself Some Slack? Burnout after a tough 4-5 year (or longer) stretch is real, and its brutal. Almost all of it feel some of it at least around Year 4-5. Maybe every 4-5 years. But heres the thing: you cant just power through burnout indefinitelyit doesnt work. Youve already proven you can push through when it matters, but now its time to recalibrate and rebuild your energy.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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B2B Lead Generation with LinkedIn Automation

Iannarino

Ill be real with youif youre still cold-calling like its 2003 or praying for referrals like a broke magician pulling doves from his sleeves. youre already 15 steps behind. The games changed. In todays high-speed, attention-deficient digital jungle, B2B Lead Generation isnt about working harder. Its about working smarter. And when it comes to smart, nothings sharper than LinkedIn automation.

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5 Interesting Learnings as Marin Software … Shuts Down :(

SaaStr

So this series has all been about public B2B and Cloud leaders. Some are still in hypergrowth mode, like Toast and Shopify and Snowflake and Samsara. Others are at a more mature phase for now, like Dropbox and Salesforce and PagerDuty. But they all keep going, don’t they? Mostly, yes, at scale. And if growth stalls, doesn’t someone step up and buy them, cheap?

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Salesforce: 20% of All New Code Is Already Written With AI

SaaStr

So Venturebeat did a brief interview with Jayesh Govindarajan, Senior Vice President of Salesforce AI. Now to some extent, everyone in AI at Big Tech Cos is talking their own game, and that’s OK. But the headline comment Jayesh made is important: “About 20% of all APEX code {Salesforce’s own code} written in the last 30 days came from {Our AI} Agentforce.” Now why this is particularly important is this isn’t just prototypes, brand new start-ups that can take a lot o

Gaming 62