Membrain
APRIL 16, 2025
Im very proud of what weve built at Membrain. We set out to build a platform that would genuinely help companies engaging in complex sales become more effective, and we succeeded. We believe that for our best-fit customers, we are a better choice than others, including our biggest competitor, Salesforce.
G2
APRIL 16, 2025
Picture this: It's 2025. Your marketing intern used an AI tool to generate content for your biggest client and accidentally included hallucinated product features and hit send before anyone could review it.
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David Meerman Scott
APRIL 16, 2025
Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.
Iannarino
APRIL 16, 2025
Look, if you're running an e-commerce business and still treating sales like its some mystical art passed down from a whispering monk in the Himalayas, youre doing it wrong. Dead wrong.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Partners in Excellence
APRIL 16, 2025
My thought partner, Lahat Tzvi, and I were having our monthly conversation today. We started discussing much of what we see about the “secrets to sales success.” We both see guru’s posting the determining secret to success. Somehow that secret is related to what they sell. They make claims about improving objection handling, improving closing, more effective discovery, better prospecting, better value creation, winning deal strategies, high impact sales calls, better…R
Iannarino
APRIL 16, 2025
Ill be real with youif youre still cold-calling like its 2003 or praying for referrals like a broke magician pulling doves from his sleeves. youre already 15 steps behind. The games changed. In todays high-speed, attention-deficient digital jungle, B2B Lead Generation isnt about working harder. Its about working smarter. And when it comes to smart, nothings sharper than LinkedIn automation.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Heinz Marketing
APRIL 16, 2025
By: Tom Swanson, Senior Engagement Manager at Heinz Marketing Marketing is not generally known for consistency. It is a philosophical struggle for me, and I grapple with it on a daily basis. I love the concrete: science, math, operations. Yet in marketing, I find often find myself dealing with systems that are difficult or impossible to quantify. Marketing orchestration provides some answers.
Martech
APRIL 16, 2025
Marketing operations leaders are facing unprecedented pressure as AI tools evolve at breakneck speed. But thriving in this environment isnt about chasing every new solutionits about building organizations that can evolve continuously. Join us for Future-Proofing Your Marketing Operations , designed for forward-thinking marketing ops leaders who want to create resilient, future-ready organizations.
SaaStr
APRIL 16, 2025
Dear SaaStr: How Do I Deal With Burnout and Cut Myself Some Slack? Burnout after a tough 4-5 year (or longer) stretch is real, and its brutal. Almost all of it feel some of it at least around Year 4-5. Maybe every 4-5 years. But heres the thing: you cant just power through burnout indefinitelyit doesnt work. Youve already proven you can push through when it matters, but now its time to recalibrate and rebuild your energy.
Martech
APRIL 16, 2025
AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
APRIL 16, 2025
NEW! SaaStr Who Do You Want to Meet Brand new for 2025, were launching the SaaStr Who Do You Want to Meet AI-powered networking program. This is a brand new way to have 1:1 meetings with peers attending SaaStr. If you’ve got your ticket for SaaStr 2025, youll receive a separate email from SaaStrs New Who Do You Want to Meet Program with specific instructions.
Martech
APRIL 16, 2025
2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.
Understanding the Sales Force
APRIL 16, 2025
Although this article will provide a blueprint for building a strong, full, and sustainable pipeline, we begin with a hospital analogy. When I was in the hospital for surgery in February, and during the recovery that followed, I had specific KPIs assigned at discharge that I was required to meet. After a few weeks, I chose and added some personal milestones to demonstrate progress in my recovery.
Martech
APRIL 16, 2025
HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said the addition of Dashworks will make Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to connect unstructured data sources.
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SaaStr
APRIL 16, 2025
So this series has all been about public B2B and Cloud leaders. Some are still in hypergrowth mode, like Toast and Shopify and Snowflake and Samsara. Others are at a more mature phase for now, like Dropbox and Salesforce and PagerDuty. But they all keep going, don’t they? Mostly, yes, at scale. And if growth stalls, doesn’t someone step up and buy them, cheap?
Martech
APRIL 16, 2025
Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack report. As previously reported , 2025 saw a rise in homegrown martech applications, which were on the verge of extinction in the 2024 MarTech Replacement Survey.
SaaStr
APRIL 16, 2025
So Venturebeat did a brief interview with Jayesh Govindarajan, Senior Vice President of Salesforce AI. Now to some extent, everyone in AI at Big Tech Cos is talking their own game, and that’s OK. But the headline comment Jayesh made is important: “About 20% of all APEX code {Salesforce’s own code} written in the last 30 days came from {Our AI} Agentforce.” Now why this is particularly important is this isn’t just prototypes, brand new start-ups that can take a lot o
Adaptive Business Services
APRIL 16, 2025
We have no new updates to report today. However, I did sit in on the Nimble email marketing webinar on April 10 and there were some interesting announcements If you need assistance with configuring your DNS settings for email marketing, you can schedule time with care@nimble.com. Nimble is looking into the possibility of allowing multiple email signatures.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Salesforce
APRIL 16, 2025
Artificial intelligence (AI) is changing the way you grow your startup or small and medium business (SMB) , helping you work smarter, automate tasks, and make data-driven decisions. But with so many different AI models available, how do you know which one is right for your business? Should you use predictive AI to anticipate customer behavior? Generative AI to create content?
Sales Gravy
APRIL 16, 2025
Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when youre selling through distributors who carry multiple competing lines and competitors who undercut your price? His company builds industrial dust-collection equipment and ducting, but they dont sell directmeaning they rely heavily on distributors, contractors, and engineers to choose their brand over cheaper alternatives.
Salesforce
APRIL 16, 2025
What if I told you that you have everything you need to reach your revenue goals today? All you have to do is tap into your sales team’s potential and equip them to transform their ambitions into actionable goals all you need is the right training. Building a successful sales team takes time, strategy, trust, and the right sales management training.
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