Iannarino
AUGUST 21, 2023
There are two types of salespeople: those who need a deal and those who don’t. Sales organizations also fit into one of these two categories. The person who needs something from someone else is One-Down, while the person who needs nothing is One-Up. The One-Up person has the better position of the two.
Salesforce
AUGUST 21, 2023
According to our latest State of IT report, 73% of IT leaders are concerned about the impact of climate change. IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. This may not sound like much, but it is equal to the total carbon emitted by the U.K. So how can sustainable IT impact a company’s digital carbon footprint?
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Search Engine Land
AUGUST 21, 2023
If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. This article outlines the many SEO metrics and KPIs and how to tailor a set of SEO KPIs to your business.
Salesforce
AUGUST 21, 2023
How will generative AI impact email marketing in the next 2-5 years? Are you already using generative AI? If so, how? Can you give us some examples? How can this technology improve your job as an email marketer? What needs to happen for generative AI to achieve its full potential in email marketing? What still needs to improve? Salesforce’s viewpoint on the future of email marketing It’s not a stretch to say generative AI in email marketing is a hot-button topic.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
AUGUST 21, 2023
YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. The CTA button’s new look features: Smaller text A background with reduced opacity A curved border No capital letters in the word ‘Ads’ Here is a preview of the new button: In comparison to the older version: What has YouTube said? A YouTube spokesperson exclusively told Search Engine Land: “We’re testing an update to the design of the ‘Skip Ads’ button across all platforms.
Martech
AUGUST 21, 2023
AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater if no segmentation was used previously. Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
AUGUST 21, 2023
Appreciation is one of those “soft” topics that tough minded business people, focused on the numbers and growth, don’t tend to appreciate. In selling, I suspect too much of the mindset is, “When the going gets tough, the tough build more pipeline… ” Yet appreciation is integral to our success–both within our organizations, with our partners, and our customers.
Search Engine Land
AUGUST 21, 2023
Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people create near-perfect content. So, is it necessary to label content that’s been produced using AI?
SaaStr
AUGUST 21, 2023
So SaaStr itself is a little funky — we only have 9 team members but a fair amount of scale in terms of reach, revenue, and in some cases, software utilization. We don’t need many CRM seats for example but we do a ton of marketing. So it was interesting when we tried to migrate off an existing enterprise-focused marketing tool we use. We mainly use it for legacy reasons, and no one on our current team really wants to use it.
Search Engine Land
AUGUST 21, 2023
GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. While certain metrics and dimensions come pre-configured by the tool, others require partial or custom setup by users. This is the case with event parameters, which enable us to obtain relevant information about actions taking place on our website.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Understanding the Sales Force
AUGUST 21, 2023
Over the past thirty-one years, we have accumulated stuff in our basement that we may never again use. Worse, I doubt we could find whatever me might need to look for. To be clear, the image above is not a picture of our basement! Maybe you have a similar storage story, although the years of accumulation may be different. The same is true of this Blog.
Search Engine Land
AUGUST 21, 2023
Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies and beverages – which rocketed by more than 300% year-over-year. Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly (even as the report noted a dearth of pet brands advertised on Disney+ in June).
Understanding the Sales Force
AUGUST 21, 2023
Over the past thirty-one years, we have accumulated stuff in our basement that we may never again use. Worse, I doubt we could find whatever me might need to look for. To be clear, the image above is not a picture of our basement! Maybe you have a similar storage story, although the years of accumulation may be different. The same is true of this Blog.
Martech
AUGUST 21, 2023
It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have a legitimate chance to erode some of Google’s dominance and become a truly worthy competitor to Google, thanks to its new conversational and generative AI take on search.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Hubspot
AUGUST 21, 2023
You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Now all you need is a cold call script. And not just any script … the best cold call script ever. But before I give you the keys to the castle, let's learn more about cold calling and look at a typical cold call.
G2
AUGUST 21, 2023
Learn actionable strategies you can use to improve sales performance.
Hubspot
AUGUST 21, 2023
It's finally happened. You've started a new business, and your customer base is starting to expand. But even though you're making progress, you still feel like you could be doing better. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. And the issues you're running into are less about your solution's soundness and more about how you can reach your potential base.
Spiro Technologies
AUGUST 21, 2023
There are reasons why you shouldn’t blindly let AI write for you.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot
AUGUST 21, 2023
When it comes to sales prospecting , it's more important than ever that you write concise, effective communication. According to Statista, we’re expected to send and receive over 333 billion emails daily by the end of 2022 — meaning it's not easy to get noticed in someone's email inbox. Even if you do get your prospect’s attention, you can’t expect them to read your long, fluffy emails filled with the buzzwords of the day when they have many other emails to open.
Martech
AUGUST 21, 2023
Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The top priorities for B2C marketers were: Increase focus on customer experience (28%); Increase customer engagement across the lifecycle (27%); Improve how our brand is perceived by customers and prospects (26%); Improve the ROI/effectiveness of marketing (25%); Increase our brand’s abilit
Hubspot
AUGUST 21, 2023
Price negotiation is central to virtually every sales process, and understanding how to properly prepare for one can be a big help in reducing stress and improving results — especially if you're new to the process. You want to create a scenario where you and your prospect arrive at an agreement within a reasonable timeframe with as few surprises as possible — and being able to get there consistently starts with solid preparation.
Martech
AUGUST 21, 2023
The hotel and restaurant guides published by French tire company Michelin have high standards for inclusion. The company’s inspectors visit each restaurant and hotel multiple times to determine if they consistently deliver high quality experiences. They have been doing this for 123 years. The result: A large, devoted customer base that expects the same consistent high quality from the guides.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Hubspot
AUGUST 21, 2023
To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article.
G2
AUGUST 21, 2023
As an experienced tech CEO and entrepreneur, I have seen firsthand the importance of leadership, especially during challenging times.
G2
AUGUST 21, 2023
No-code and low-code platforms emerged with the goal of democratizing the often arcane software development process, asserting themselves as viable alternatives to traditional coding methods.
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