Anthony Cole Training

JANUARY 26, 2023

This year, we're celebrating a huge milestone- 30 Years of Anthony Cole Training Group. In 1993, Linda and Tony Cole decided to start their own training and development company. In this video, Tony shares 5 things that have helped us grow and serve others in these 30 years.

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Sales 261

ClickFunnels

JANUARY 26, 2023

The post What is Payments.AI & How Does it Work With ClickFunnels 2.0? appeared first on ClickFunnels. ClickFunnels 2.0 is finally here! With it comes a whole swathe of new features — a full-blown CRM, visual funnel editor, course creator, membership site, eCommerce functionalities, and lots more… …such as Payments.AI If you’re a member, you might have noticed this tab in your ClickFunnels 2.0 menu… That’s your direct access to our Payments.AI platform.

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Follow-up Service Price Up-sell 222

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult. With the many platforms and apps, it can take time to understand where your audience spends time online.

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B2B Campaign Technology Technology 142

Partners in Excellence

JANUARY 26, 2023

No, I’m not channeling my inner Simon Sinek, but “Why” initiates very powerful diagnostic processes. My feeds are filled with posts on failure. Response rates to any kind of outbound prospecting continues to plummet. Every metric is down—opens, click throughs, phone engagement, meetings, everything is in sharp decline. While, in aggregate, companies may be hitting their revenue targets, per capita seller performance is plummeting.

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Drivers/motivators Pipeline Pitch Prospecting 93

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. It’s important to schedule them as close together as possible to help make relevant comparisons.

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Contract Price CRM Quota 117

Search Engine Land

JANUARY 26, 2023

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves , most advanced search marketers begrudged this direction since more controls provide good marketers more room to outpace their peers, giving their brands a competitive edge.

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B2B Campaign CRM Conversion 97

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. While you might be marketing a product or service yourself, you’re also getting marketed to countless times throughout the day. Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through.

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Cold Call Niche B2B Strategize 89

David Meerman Scott

JANUARY 26, 2023

Doing what everybody else does won’t build fans. Being like the other guy but faster, cheaper, shinier won’t build fans.

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Hubspot

JANUARY 26, 2023

Decades ago, the thought of creating a profitable business was a distant dream. Now with the internet, the possibility of digital entrepreneurship is open to everyone. You can connect with millions of people globally for only a fraction of the cost of traditional marketing. Plus, finding and connecting with your target audience is easy with social media.

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Finance Legal Niche Manufacturing 66

Spiro Technologies

JANUARY 26, 2023

This article was originally published by Spiro’s CEO, Adam Honig, as a guest editorial on AudioXpress. Regardless of the supply chain disruptions everyone is facing, your customers likely still want to receive their orders much in the same way they would receive products from Amazon. Fast. Easy. No hassle. “Give me the option to purchase my products on my own, please.

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Territory Customers CRM Relationship Management 52

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Iannarino

JANUARY 26, 2023

In sales, differentiation is critically important to success. One of the most popular business differentiation strategies is called blue ocean, which is based on the work of Chan Kim and Renee Mauborgne, business strategy professors at INSEAD. Blue ocean strategy occurs when a company creates a product or service that has no real sales competition. One of the more popular examples is Cirque du Soleil, which offers a one-of-a-kind entertainment experience.

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Entertainment Service Product Sales 52

Spiro Technologies

JANUARY 26, 2023

Transcript Adam Honig: Hello and welcome to Make it. Move it. Sell It. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. I’m your host, Adam Honig, the CEO of Spiro.ai. We make amazing AI software for companies in the supply chain, but we’re not talking about that today.

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Customers E-commerce Drivers/motivators Technology 52

Force Management

JANUARY 26, 2023

Achieving 100% forecast accuracy is a goal for any sales organization, but at times it can feel out of our hands. So many factors affect a successful forecast: external economic factors, problems within the buyer organization and the ability of sales teams to predict and execute their number. How do you improve forecast accuracy as a sales leader?

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Sales 24

Search Engine Land

JANUARY 26, 2023

Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. How it works. Twitter says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are

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Launch Campaign Promote Engineering 25

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

SaaStr

JANUARY 26, 2023

So there are a lot of rough and arm chair metrics for fundraising in SaaS in terms of valuations. For years, the standard was “about 10x” Top tier SaaS companies would tend to raise at around 10x ARR, with ones with slightly lower growth often raising at 5x. As SaaS picked up, 10x ARR remained a rough standard but for Series A, B and later rounds grew to about 15x for top performing SaaS companies.

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Growth 22

Predictable Revenue

JANUARY 26, 2023

Michael Gaudet joins the Predictable Revenue podcast to discuss the best B2B growth channels for $50k+ CAC levels and how to use them to drive pipeline revenue. The post B2B Growth Channels Available for Each CAC Level Part 3 appeared first on Predictable Revenue.

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Growth B2B Pipeline Sales 21

SaaStr

JANUARY 26, 2023

Dear SaaStr: Can Founders Still Sell Some of Their Shares in Venture Rounds in 2023? It’s a lot harder than it was 12 months ago. “Secondary liquidity” for founders is a fluid question and process. Up until say 2017–2018 or so, in SaaS, there was a rough rule: a relatively small amount of secondary liquidity ($1m-$2m) would be offered by growth investors in top VC rounds once a startup crossed $10m ARR or so.

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Sell Cross-sell Growth Up-sell 17

Search Engine Land

JANUARY 26, 2023

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent weeks. People are looking for information about both topics. Source: Google Trends Thousands are writing about ChatGPT across the web… Source: Google Search …and talking about it in various communities. Source: Exploding Topics And as you can tell from the graphs, all of this happened quickly.

Non-Profits 101

Non-Profits Launch Trust Engineering 101

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

SaaStr

JANUARY 26, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Check is a payroll-as-a-service API that lets you embed payroll directly in your vertical SaaS, HR, or time-tracking platform.

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Trust Service Customers Process 15

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spending more with Google would be allowed to have higher activity. Google described the AdWords API as a: …free Google AdWords beta feature that enables developers to create computer programs that interact directly with the AdWords system.

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Gambling Launch Engineering Campaign 96

SaaStr

JANUARY 26, 2023

Achieving sustainable growth in SaaS marketing is about balancing channels from a high-level strategy and a tactical point of view. Optimizing short-term gains with long-term investments and controlling customer acquisition costs (CAC) leads to more sustainable growth. It’s not enough to focus on one channel. Approach marketing as a whole, where all efforts can create something more significant than the sum of its parts.

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Growth Entertainment Construction Campaign 15

Search Engine Land

JANUARY 26, 2023

Google is opening access to the local car inventory beta feature to all US dealerships using the cars for sale feature in Google Business Profiles. Greg Gifford reports that Google has opened this beta feature now to all US-based dealerships. Cars for Sale open. Google has opened up the “Cars for Sale” feature in Google Business Profiles to any product with a vehicle identification number (VIN). “Until this week, only US-based car dealers could list their inventory on their Google Business

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Sales Follow-up Price Engineering 77

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming