Iannarino

JANUARY 24, 2023

Nobody likes rejection. It’s one of the reasons why almost two-thirds of sales reps report that cold calling is their least favorite part of their job.

Cold Call 277

Cold Call Sales Prospecting 277

Martech

JANUARY 24, 2023

Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. You can use one or all of these tactics to fill your pipeline and grow your business no matter the time of year or the state of the economy. And the best part is, they don’t require a massive budget. Check out these 11 proven tactics you can use to generate more customers for your business. 1.

Customers 130

Customers Referrals B2C Entertainment 130

SaaStr

JANUARY 24, 2023

During the Boom Times of late ’20-early ’22, we all often confused Taking Risks in hiring … with Just Plain Ignoring Flags. Great risks to take IMHE: Been a Director, but never VP. The best VPs of Sales I’ve hired were Directors of Sales before. Not ICs, not top reps. But folks that had built small teams themselves, and were ready to go to the next level.

Education 121

Education Prospecting Process Sales 121

Martech

JANUARY 24, 2023

The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to force the tech giant get rid of its ad businesses and stop the company from engaging in allegedly anticompetitive practices. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domin

Government 118

Government Technology Technology Process 118

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

SaaStr

JANUARY 24, 2023

Dear SaaStr: How Do You Know If Your Startup Idea Already Exists? Well, of course it already exists. Your really think you’re the only person on the entire planet that has tried to do this? It’s the Fermi Paradox of Start-ups. Of course they have. But — it doesn’t mean it matters. Not if they aren’t at scale, or at least getting there, yet.

Start-ups 110

Start-ups Product 110

Salesforce

JANUARY 24, 2023

When I was a freshman in college, one of my professors had us write a letter to future selves. We wouldn’t see the letter again until senior year, right around the time we graduated. He wanted us to write words of encouragement and map out what we wanted to achieve over the four years. That could be things like studying internationally, getting a great internship, or focusing on a specific major.

Follow-up 98

Follow-up Up-sell Start-ups Product 98

Salesforce

JANUARY 24, 2023

In recent years, many new media companies have shifted from advertising-based revenue models to subscription-based or blended models, following the success of brands like Spotify and Netflix. But as more companies use this method, the battle for subscribers has become more fierce. Businesses need to use the data they own to grow subscriber relationships for long-term stability.

Gaming 98

Gaming Service Campaign Start-ups 98

criteria for success

JANUARY 24, 2023

It's hard to believe we're one month into the New Year! Here are 9 questions for sales managers to ask themselves (or for executives to ask their sales managers) as we forward in the new sales year. 1. Have we set the right goal for 2023? The beginning of the year is a great time for a quick gut check. You may have set your goal last month or last quarter.

Sales 98

Sales Pipeline Growth Price 98

Search Engine Land

JANUARY 24, 2023

Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element. Google Discover RSS Feed follow Google added a new line to the Get On Discover documentation under the feed guidelines for the Follow feature in Google Discover.

Engineering 91

Engineering Process 91

Partners in Excellence

JANUARY 24, 2023

Our focus on activity causes us to overlook the importance of idle time—time to think, reflect, plan. We seek to fill every moment of our time with activity. Whether it’s prospecting, managing deals, reporting, time for meetings, etc. We go from activity to activity, rarely pausing to reflect on what has happened. We go to the next activity, not taking the time to think about what we want to accomplish.

Manufacturing 71

Manufacturing Clients Meeting Strategize 71

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Search Engine Land

JANUARY 24, 2023

In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. During my SMX Next presentation, we reviewed three innovative trends for video, which helped create a deeper conversation around the role that data and analytics play, along with targeting and optimization.

B2B 18

B2B Presentation Promote Follow-up 18

Partners in Excellence

JANUARY 24, 2023

I’ve been writing a lot of posts about my experiences with ChatGPT. It takes time to learn, it takes time to figure out how to refine a series of queries, prompts to explore issues. While many are reveling in ChatGPT’s ability to paper the world with endless amounts of drivel, I mean content, I find it not that useful. Even with a lot of prompting, it’s content is mediocre.

Customers 71

Customers Sell 71

Search Engine Land

JANUARY 24, 2023

ICYMI, Microsoft has ambitious plans : to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and Instacart. Wait, what about Microsoft Ads? Microsoft’s search and news advertising revenues have consistently grown over the last four quarters ( Q2: 32% ; Q3: 18% ; Q4: 15% ; Q1: 16% ).

Campaign 86

Campaign Networking B2B Price 86

Search Engine Land

JANUARY 24, 2023

“I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming in a minute before 9 a.m. and not staying a minute later than 5 p.m. I don’t care anymore.” This is quiet quitting. 40% of the global workforce is looking to leave their jobs in the next 3 to 6 months, according to “To quit or not to quit” by Mckinsey and Company.

Non-Profits 82

Non-Profits Follow-up Start-ups Growth 82

Advertisement

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

B2B

Search Engine Land

JANUARY 24, 2023

If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this ultimate paid search agency evaluation checklist. Attendees will learn how to assess the performance of their paid search agency and make informed decisions about if they are meeting their specific needs. Additionally, attendees will receive a comprehensive checklist to use as a guide during their agency evaluations.

Engineering 79

Engineering Presentation Meeting 79

Search Engine Land

JANUARY 24, 2023

Yoast SEO is rolling out version 20.0 of its popular SEO WordPress plugin today. The big change is a new user interface for the settings section of Yoast SEO. This release is available today for those who use Yoast SEO for their WordPress site. What is new. Here is the list of changes in the Yoast SEO settings interface: A sleek and modern interface that is easier, more intuitive, and fun to use, the company said.

Engineering 79

Engineering Product 79

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. President George W. Bush as its top organic result since December 2003 when searching for [miserable failure]. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People have asked abo

A/B testing 116

A/B testing Engineering Price Territory 116

Search Engine Land

JANUARY 24, 2023

The U.S. Justice Department has just filed its second antitrust lawsuit against Google, signaling that the government is continuing to pursue cases against tech firms. This new lawsuit, which aims to make Google divest parts of its online advertising business, is the first against the company filed under the Biden Administration. The Department’s previous lawsuit, filed in October 2020 under the Trump Administration, accused Google of using its alleged monopoly power to eliminate competiti

Advertising/ Marketing 86

Advertising/ Marketing Government Retail Market share 86

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales