Iannarino

JANUARY 24, 2023

Nobody likes rejection. It’s one of the reasons why almost two-thirds of sales reps report that cold calling is their least favorite part of their job.

Cold Call 274

Cold Call Sales Prospecting 274

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. President George W. Bush as its top organic result since December 2003 when searching for [miserable failure]. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People have asked abo

A/B testing 132

A/B testing Engineering Price Territory 132

Martech

JANUARY 24, 2023

The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to force the tech giant get rid of its ad businesses and stop the company from engaging in allegedly anticompetitive practices. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domin

Government 114

Government Technology Technology Process 114

Search Engine Land

JANUARY 24, 2023

Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element. Google Discover RSS Feed follow Google added a new line to the Get On Discover documentation under the feed guidelines for the Follow feature in Google Discover.

Engineering 101

Engineering Process 101

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Salesforce

JANUARY 24, 2023

When I was a freshman in college, one of my professors had us write a letter to future selves. We wouldn’t see the letter again until senior year, right around the time we graduated. He wanted us to write words of encouragement and map out what we wanted to achieve over the four years. That could be things like studying internationally, getting a great internship, or focusing on a specific major.

Follow-up 98

Follow-up Up-sell Start-ups Product 98

criteria for success

JANUARY 24, 2023

It's hard to believe we're one month into the New Year! Here are 9 questions for sales managers to ask themselves (or for executives to ask their sales managers) as we forward in the new sales year. 1. Have we set the right goal for 2023? The beginning of the year is a great time for a quick gut check. You may have set your goal last month or last quarter.

Sales 98

Sales Pipeline Growth Price 98

SaaStr

JANUARY 24, 2023

During the Boom Times of late ’20-early ’22, we all often confused Taking Risks in hiring … with Just Plain Ignoring Flags. Great risks to take IMHE: Been a Director, but never VP. The best VPs of Sales I’ve hired were Directors of Sales before. Not ICs, not top reps. But folks that had built small teams themselves, and were ready to go to the next level.

Education 102

Education Prospecting Process Sales 102

Search Engine Land

JANUARY 24, 2023

“I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming in a minute before 9 a.m. and not staying a minute later than 5 p.m. I don’t care anymore.” This is quiet quitting. 40% of the global workforce is looking to leave their jobs in the next 3 to 6 months, according to “To quit or not to quit” by Mckinsey and Company.

Non-Profits 95

Non-Profits Follow-up Start-ups Growth 95

SaaStr

JANUARY 24, 2023

As SaaS founders are looking to scale and raise funding, it can be confusing and stressful to navigate in the uncertain market of the past few years. Valuations have dropped, and investors are more selective with their capital. So how can you tell if you’re on the right track? In this session of SaaStr Workshop Wednesdays, the Managing Director & Head of Growth Equity at OMERS Growth Equity, Mark Shulgan, shares advice for focusing on the fundamentals and keeping profitability at the forefro

Growth 85

Growth Up-sell Start-ups Price 85

Search Engine Land

JANUARY 24, 2023

Yoast SEO is rolling out version 20.0 of its popular SEO WordPress plugin today. The big change is a new user interface for the settings section of Yoast SEO. This release is available today for those who use Yoast SEO for their WordPress site. What is new. Here is the list of changes in the Yoast SEO settings interface: A sleek and modern interface that is easier, more intuitive, and fun to use, the company said.

Engineering 93

Engineering Product 93

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

SaaStr

JANUARY 24, 2023

Dear SaaStr: How Do You Know If Your Startup Idea Already Exists? Well, of course it already exists. Your really think you’re the only person on the entire planet that has tried to do this? It’s the Fermi Paradox of Start-ups. Of course they have. But — it doesn’t mean it matters. Not if they aren’t at scale, or at least getting there, yet.

Start-ups 85

Start-ups Product 85

Search Engine Land

JANUARY 24, 2023

If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this ultimate paid search agency evaluation checklist. Attendees will learn how to assess the performance of their paid search agency and make informed decisions about if they are meeting their specific needs. Additionally, attendees will receive a comprehensive checklist to use as a guide during their agency evaluations.

Engineering 92

Engineering Presentation Meeting 92

Partners in Excellence

JANUARY 24, 2023

Our focus on activity causes us to overlook the importance of idle time—time to think, reflect, plan. We seek to fill every moment of our time with activity. Whether it’s prospecting, managing deals, reporting, time for meetings, etc. We go from activity to activity, rarely pausing to reflect on what has happened. We go to the next activity, not taking the time to think about what we want to accomplish.

Manufacturing 68

Manufacturing Clients Meeting Strategize 68

Search Engine Land

JANUARY 24, 2023

In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. During my SMX Next presentation, we reviewed three innovative trends for video, which helped create a deeper conversation around the role that data and analytics play, along with targeting and optimization.

B2B 19

B2B Presentation Promote Follow-up 19

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Partners in Excellence

JANUARY 24, 2023

I’ve been writing a lot of posts about my experiences with ChatGPT. It takes time to learn, it takes time to figure out how to refine a series of queries, prompts to explore issues. While many are reveling in ChatGPT’s ability to paper the world with endless amounts of drivel, I mean content, I find it not that useful. Even with a lot of prompting, it’s content is mediocre.

Customers 68

Customers Sell 68

Martech

JANUARY 24, 2023

Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. You can use one or all of these tactics to fill your pipeline and grow your business no matter the time of year or the state of the economy. And the best part is, they don’t require a massive budget. Check out these 11 proven tactics you can use to generate more customers for your business. 1.

Customers 128

Customers Referrals B2C Entertainment 128

Search Engine Land

JANUARY 24, 2023

ICYMI, Microsoft has ambitious plans : to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and Instacart. Wait, what about Microsoft Ads? Microsoft’s search and news advertising revenues have consistently grown over the last four quarters ( Q2: 32% ; Q3: 18% ; Q4: 15% ; Q1: 16% ).

Campaign 97

Campaign B2B Networking Price 97

Search Engine Land

JANUARY 24, 2023

The U.S. Justice Department has just filed its second antitrust lawsuit against Google, signaling that the government is continuing to pursue cases against tech firms. This new lawsuit, which aims to make Google divest parts of its online advertising business, is the first against the company filed under the Biden Administration. The Department’s previous lawsuit, filed in October 2020 under the Trump Administration, accused Google of using its alleged monopoly power to eliminate competiti

Advertising/ Marketing 99

Advertising/ Marketing Government Retail Market share 99

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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