Anthony Cole Training
MAY 15, 2025
Last week in part 1 of our 3-part series on Hiring and Retaining Top Sales Talent, we discussed the importance of defining your ideal sales candidate profile and establishing firm hiring standards. Identifying critical, non-negotiable standards and expectations for new hires will help to improve the quality of the candidates you look for, interview, and eventually hire.
Understanding the Sales Force
MAY 15, 2025
Why does the power generated by a car engine continue to be measured in horses? According to Wikipedia, “Car makers began discussing horsepower in the late 19th century, particularly after the introduction of the first modern gasoline-powered automobile by Carl Benz in 1886.” Its been nearly 150 years since they began the transition from horses to motorized carriages or cars; do you suppose we could measure the power of engines differently than comparing them to horses?
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Martech
MAY 15, 2025
A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Salesforce’s State of IT survey, a global survey of more than 2,000 enterprise IT security leaders, put numbers to the issue of AI agent trust.
ClickFunnels
MAY 15, 2025
The post Supercharge Your Marketing Plan with a Squeeze Page appeared first on ClickFunnels. If you’ve ever browsed the internet, you’ve probably come across a page that asks you to sign up for something like a free eBook, exclusive content, or a special discount code in exchange for your email address. These pages are known as squeeze pages, and when you put them to work in your marketing funnel , you create more opportunities for conversions and lifelong customer relationships.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Pop!
MAY 15, 2025
There are a lot of file conversion types that people need to perform these days, and it can be confusing to distinguish one from the other and what you need for particular purposes. Fortunately, there are also a lot of conversion programs out there, and information on carrying out conversions is plentiful. MP4 to MPG is one of the conversions that you might need to make.
Martech
MAY 15, 2025
Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology. Although AI is already part of daily life for people and companies, it is a big step from using AI to transforming your team, department or company.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
MAY 15, 2025
Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. The shift from monthly reports and quarterly reviews to real-time insights and cross-functional coordination is driven by powerful forces: the rise of agentic and generative AI, predictive analytics, the push for omnich
Salesforce
MAY 15, 2025
The potential of AI agents, like those powered by Agentforce, to revolutionize business processes is immense. From automating customer service interactions to assisting employees with complex tasks, agents promise unprecedented efficiency and personalized experiences. Yet, as organizations lean into this future, a critical question looms large: Can we truly trust AI agents with our most sensitive data and fundamental operations?
Heinz Marketing
MAY 15, 2025
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters. Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. But many teams struggle to create actionable buyer personas, identify the right accounts, or understand who’s on the buying committee.
Martech
MAY 15, 2025
If your loyalty strategy still revolves around points and perks, its time for an update. Consumer allegiance is no longer built on convenience aloneits driven by alignment. Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. And younger audiences arent shy about walking away if you miss the mark. AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalizatio
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Salesforce
MAY 15, 2025
Digital accessibility is a must for the more than 1 billion people living with disabilities globally. That alone is proof of its significance, but its value extends far beyond that statistic. From making it easier to navigate a website one-handed, to improving screen visibility in bright sunlight or supporting people experiencing age-related vision changes accessible design benefits everyone.
Highspot
MAY 15, 2025
Key takeaways Personalization is a must, not a nice-to-have, since 71% of buyers expect personalized experiences, and 76% get frustrated when they don’t get them. The best pitch decks follow a story arc that connects the problem to your solution with clear proof and a strong CTA. Regular updates tied to product changes, buyer feedback, and market shifts keep your deck sharp, relevant, and aligned with what your audience needs to hear.
Salesforce
MAY 15, 2025
AI is no longer the future. Rather, its becoming a foundational piece for successful businesses, and IT is leading the charge. Across every industry, IT teams are hitting a critical inflection point: AI has moved from a nice-to-have to must-have. Its something teams are expected to build into every workflow, every agent, and every app your organization ships.
Highspot
MAY 15, 2025
Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Effective enablement includes onboarding, product training, content delivery, skill assessments, and ongoing communication, adapted to each partner’s needs and market.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Salesforce
MAY 15, 2025
The world of IT security is in constant motion, but the rapid advancements in artificial intelligence (AI) are creating a seismic shift. Cybercriminals are using AI to craft more sophisticated attacks, presenting new challenges for organizations. However, AI also helps detect and respond to threats more efficiently, automating routine tasks and freeing employees for more valuable work.
Highspot
MAY 15, 2025
Should we organize our sales team by region or industry? And how do we scale without slowing things down? If youre asking these questions, youre not alone. Sales leaders everywhere know that structure determines outcomes. Get it right, and your team moves faster, closes more deals, and delivers a better buyer experiences. Get it wrong, and confusion creeps in, reps slow down, and opportunities slip away.
SaaStr
MAY 15, 2025
Dear SaaStr: I Don’t See Enough Activity in My SDRs. What Can I Do To Get More From Them? If your SDRs are struggling to hit targets because of a lack of activities, you need to address both the quantity and quality of their efforts. Heres what Id do: 1. Increase Accountability with Call Notes. This Really, Really Helps. Even With Everyone Using Notetakers.
Salesforce
MAY 15, 2025
In the fast-paced world of small and medium-sized businesses (SMBs) , growth is about how you connect, and that connection is based on communication. Effective communication is the bedrock for all vital relationships. This includes relationships with your team, your customers, and yourself. Communication helps turn your business into a memorable name.
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G2
MAY 15, 2025
We surveyed marketers to find the best email marketing platforms of 2025. Get real feedback on automation, analytics, CRM integration, and deliverability.
SaaStr
MAY 15, 2025
Dear SaaStr: When Is It a Good Idea for Marketing to Report to Sales? This is an important but subtle one. On paper, it can seem to make sense for marketing to report to sales in many cases: Your VP of Sales / CRO is often your top leader Marketings customer is Sales, so having a reporting gap can seem inefficient. Sales + Marketing alignment becomes automatic, and frictions reduced If the CEO doesnt really know marketing, it can seem simpler to offload ownership to sales, who even if they dont
Salesforce
MAY 15, 2025
In the fast-paced world of small and medium-sized businesses (SMBs) , growth is about how you connect, and that connection is based on communication. Effective communication is the bedrock for all vital relationships. This includes relationships with your team, your customers, and yourself. Communication helps turn your business into a memorable name.
G2
MAY 15, 2025
I have been using ChatGPT for research and rephrasing purposes for two years now. In its initial phase, the research was generic. But I found my own way to make the most of it: I gave video transcripts as input to gather meaningful quotes from experts. AI helped me with quick quotes that I can use in my writing. As ChatGPT evolved, its research started getting better.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Salesforce
MAY 15, 2025
The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. We’ve sifted through the details to bring you the key highlights across critical areas, so you can focus on what matters most: creating exceptional value for your customers. From Agentforce to Data Cloud, Developer Experience to Digital Wallet, we’re breaking down the key enhancements that mean new opportunities and bigger wins for you.
Sales Pop!
MAY 15, 2025
Anna Lindh was a Swedish politician who was known for her fierce commitment to international cooperation. This famous quote of hers very aptly sums up todays maelstrom of global trade, tariffs and supply chains Globalization has made us more vulnerable. It has created a world without borders and makes us painfully aware of the limitations of our present instruments and of politics to meet its challenges.
Force Management
MAY 15, 2025
Several government mandates make it clear that agencies are focusing on fiscal impact and efficiency. The Department of Government Efficiency (DOGE) continues to push on its directive to reduce costs, cut duplication and consolidate unnecessary spend within organizations. A recent OMB memo ( M-23-15 ) calls for digital solutions that are scalable, efficient and cost-effective.
Sales Gravy
MAY 15, 2025
Sales is a trust game. Always has been; always will be. Its not about features, price points, or flashy presentations. Its about conviction. And conviction is born from trust: deep, unshakable trust across four critical fronts. Ignore even one, and youre leaving deals on the table. The First Deal You Close Every Day is YOU Before you ever make a cold call, send an email, or walk into a meeting, youve got to sell you to you.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Partners in Excellence
MAY 15, 2025
I’m a very early subscriber to LinkedIn. A friend was one of the early VCs funding LinkedIn. He told me about it and asked me to sign up as a user. In the early days, it seemed to be more of an online CV, but pretty quickly became very interesting for the discussions I found. There were groups with interesting discussions, in my feed there were always diverse article that I could learn from.
The Advantexe Advisor
MAY 15, 2025
Why It Might Be Good for the Pharmaceutical Industry in the Long Run A Different Take on Business Acumen and Market Dynamics The headlines flashed like lightning: Trump Says He Will Sign Executive Order Aimed at Lowering Drug Prices U.S. Drug Prices Will Be Pegged to International Rates And predictably, the immediate reaction across the pharmaceutical industry and markets was panic.
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