Thu.Jun 01, 2023

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B2B Sales Theory and Practice

Iannarino

I recorded a podcast with Andy Paul, Mike Bosworth, and Vince Beese. Andy started by addressing the idea that some people, mainly on LinkedIn, believe that sales theory is less valuable than practical, tactical, and actionable advice. This poor thinking stems from people with low attention spans, those who understand sales effectiveness on a surface level but cannot grasp anything deeper.

B2B 270
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Latest Podcasts: Elite Leadership

Force Management

This past month of the Revenue Builders Podcast has featured some all-star leaders. These inspiring conversations have explored everything from game-changing sales strategies to leadership actions that transform teams and people. At a time when many of us are being confronted with new and complex challenges, these stories from experienced leaders offer perspective and advice that will keep you on the path toward growth.

Gaming 106
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How to establish your brand entity for SEO: A 5-step guide

Search Engine Land

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. However, with the rise of large language models, such as OpenAI’s GPT-4 and Google’s PaLM 2, MUM and BERT, SEO is now also about marketing to machines.

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Only 18% of Your Sales Teams Are Really Hitting Plan Right Now

SaaStr

So in one of the latest SaaStr surveys , we saw what a lot of us are feeling … it’s just hard to hit quota out there. Only 18% of you were hitting the 70%+ quota attainment that high-performing sales teams generally try to hit. And only 43% of you had sales teams that were hitting even 43% of quota attainment. That left 58% of you with sales teams seeing 20%-40% quota attainment … or less.

Quota 101
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google now treats.ai domains as generic top-level domains

Search Engine Land

Google has updated its help documentation to specify that Google Search now considers.ai domain names as a generic top-level domain, such as a.com,org and others. Google posted the update over here , by adding.ai to the list of ccTLDs that Google treats as gTLDs. What it means. This just means that if you are using a.ai domain for your website, Google will no longer consider that domain to be geo-related to Anguilla.

Territory 100
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Highspot Launches New Capabilities to Increase Operational Rigor

Highspot

Spring ‘23 release delivers AI-powered sales enablement and an unmatched system for revenue teams to drive sales productivity SEATTLE, June 1, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced its Spring ‘23 release, bringing customers new product capabilities and service offerings that infuse sales processes with operational rigor.

Launch 98

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What ChatGPT Teaches Us About How We Sell, It’s Frightening!

Partners in Excellence

Last week, filling idle time one evening, I decided to conduct an experiment with ChatGPT. Earlier in the day, I had been looking at a ChatGPT led training program for sellers. As part of the program design, it suggested it engaging sellers in role plays. I was curious about how that might work, so I decided to experiment. After describing a potential selling situation, I suggested a role play, where ChatGPT was the seller and I was the customer.

Sell 86
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Google Bard now can use your device’s precise location for more relevant local results

Search Engine Land

Google Bard can now use your device’s precise location to provide better local results to your questions. When you go to Google Bard, a popup dialog may show up that reads “To get more relevant responses, you can also choose to let Bard use your device’s precise location.” The notice. Here is what you might see when you access bard.google.com : You may also see another prompt asking you to confirm that you want to share your location with Google.

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New releases for AI-powered marketing technology

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

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A customer data roadmap for staying ahead of the competition by Cynthia Ramsaran

Search Engine Land

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to create a knowledge base for marketing work management

Martech

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. But with all of these capabilities, it’s important that team members know how to use them. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page.

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How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search

Search Engine Land

Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 post – so most of the changes are fairly minimal.

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Thanks to Carta, Make, Outreach, SAP, and Worldline for Sponsoring SaaStr Europa 2023!

SaaStr

At SaaStr, our partners are an integral part of our events. In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! We’ll see 2,500+ of the best SaaS founders, execs, and VCs NEXT WEEK June 6-7 at 2022 SaaStr Europa ! Grab tickets here. Join these incredible companies to experience all the value of SaaStr!

Growth 75
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Google Local Service Ads mass policy violations

Search Engine Land

Google has been sending policy violation notices to Local Service Ads advertisers, but it is currently unclear if these are being sent out due to new enhanced enforcement or if there was a bug that triggered these from going out. The policy notice. The email notification reads, “Your account has policy violations that need to be resolved.” It goes on to say that “if you do not take action by 12 of June, your ads could stop running.” Here is a screenshot of the email notif

Service 79
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Dear SaaStr: How Difficult is It To Fundraise Over the Summer?

SaaStr

Dear SaaStr: How Difficult is It To Fundraise Over the Summer? There’s still seasonality to venture fundraising, even now with so much being done over Zoom. Yes, deals get done every day in venture. But especially in bigger partnerships, it’s just harder to get everyone together to approve a deal when some of the folks are on vacation.

Pitch 72
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A Beginner's Guide To Integrated Marketing Communications

G2

When I think of integration, I picture a well-oiled machine.

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A customer data roadmap for staying ahead of the competition

Martech

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape.

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How Salespeople Can Rebound Their Career After a Layoff (Tips from Reps Who’ve Done It)

Hubspot

Over 200,000 people have been laid off from tech companies in the last year. Dozens of major tech companies have fired thousands of employees, including Amazon (18,000), Meta (11,000), Microsoft (10,000), Salesforce (8,000), and Twitter (4,000). Smaller tech companies followed suit, and now, thousands of people are looking for new jobs. If you’re a salesperson affected by these layoffs, you’re probably scared of what the future will look like for you career-wise.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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PR vs. Reputation Management: What’s the Difference?

The Digital Technology

Many people are confused by the terms “public relations” (PR) and “online reputation management.” PR is a long-standing method that focuses primarily on media and the press. Online reputation management, on the other hand, is a brand-new idea that people and businesses have adopted in the digital age.

Service 52
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Essential CPQ strategies to boost your sales cycle

PandaDoc

Sales reps face a variety of challenges in their day-to-day work, from managing customer expectations and navigating complex pricing structures to juggling multiple deals at once. Doing so requires internal consultation, meaning your customers have to wait, which then brings frustration and losing trust from their side. But that would not happen if you effectively use a configure price quote (CPQ) solution.

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The State of Sales: Industry Reports and Insights

Sales Pop!

The world of sales is constantly changing, and it’s important for sales professionals to stay up-to-date on the latest trends and insights in order to remain competitive. Fortunately, there are many resources available to help you do just that. In this article, we’ll explore some of the top industry reports, emerging technologies, and trends that sales professionals should be aware of.

CRM 52
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How We’re Bringing Generative AI to the Highspot Platform

Highspot

Right now is the toughest selling environment years – but it’s also a time of immense opportunity. Sales, marketing, and enablement teams have access to technology advances that were once only possible in science fiction. As companies everywhere work to achieve more with less, Highspot is obsessive about helping our customers drive efficient growth.

Pitch 52
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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User-Centered Design Principles for Successful Business App

The Digital Technology

A well-designed mobile application can be very advantageous to any corporate organization. Mobile applications can help you enhance your brand’s presence online and foster client loyalty. The Apple App Store only offers 1.83 million apps, so the Google Play Store has over 2 million.

Clients 40
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5 failure points of a marketing measurement plan — and how to fix them

Martech

I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to make things happen. But with all this buzz and excitement, a key component is almost always missed — a measurement plan. Measurement tends to be an afterthought. You just spent all the time, energy and creativity putting your campaign together.

Campaign 105