Iannarino
AUGUST 1, 2023
Most of what you read here are articles designed to help you sell more by selling better. But lately, I have noticed that a great many people are more interested in strategies that prevent sales. In the idea of giving the people what they want, what follows is advice that will keep you from selling.
Sales Pop!
AUGUST 1, 2023
Amazon is by far the largest e-commerce in the US, making up more than 37% of the US e-commerce market. Because of its vast customer base, it’s an attractive marketplace for online sellers with the current number of sellers exceeding 500,000 individuals. If you aren’t already selling on Amazon, you’re missing out on a lot. Anyone can meet the requirements and become a seller on Amazon, but not everyone makes it to the top where they earn upwards of $1 million from Amazon alone.
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Martech
AUGUST 1, 2023
Image: The Metropolitan Museum of Art, Roblox. Visiting New York’s Metropolitan Museum of Art is about to get meta. The museum is launching Replica, a new hybrid experience that allows visitors to “capture” works of art from the collection and show off virtual versions of them on Roblox. The experience, which includes virtual and augmented reality elements, was designed by the multidisciplinary company UNIT9 and Verizon, in partnership with Roblox, strategy and production company Ode to Joy, and
Salesforce
AUGUST 1, 2023
Hands-on learning with Trailhead New hands-on challenges Complete the Get Hands-on with Learning Quest For many of us, the best way to understand and retain new information is to roll up our sleeves, get hands-on, and “learn by doing.” Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so you can build your skills with hands-on learning.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
AUGUST 1, 2023
It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so many companies chasing after the wrong measurements (or none at all), I want to share with you how we measure success with our clients and why these are meaningful metrics. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.
SaaStr
AUGUST 1, 2023
So we’re almost there, the 9th ever SaaStr Annual.com in the SF Bay Area on Sep 6-8! ! We’re again sprawling out across our 40 acre campus in San Mateo, halfway between Palo Alto and San Francisco. We’re keeping all the great innovations from the past few years, and of course, adding some great new ones! Just a few of the new additions for 2023: New!!
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
AUGUST 1, 2023
Dear SaaStr: How Do I Leave a Startup When I’m an Integral Co-founder? Either find a smaller role in the company, and still be supportive. Do that if you can. If you can’t, if you really don’t want to stay. Then rip the band-aid off. And just leave. It’s OK. It’s for the best. Don’t stretch it out. Don’t pretend for the next round of financing.
Search Engine Land
AUGUST 1, 2023
Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which all exhibit different personalities, will be able to have humanlike conversations with Meta’s 4 billion users, re
SaaStr
AUGUST 1, 2023
So what the heck happened in 2022 and into 1H’23, when SaaS unicorns could go from 100%+ growth to 0% in 12 months? How could growth for some decelerate so quickly? It didn’t happen in the last big downturn, and it didn’t happen to everyone: Datadog’s growth slowed to 33% from 61%. But it still grew at an epic pace at $2B in ARR.
Search Engine Land
AUGUST 1, 2023
Google is testing showing links directly in the snapshot answered generated by Google’s new Search Generative Experience. And by links, I don’t mean the cards at the top right section of the AI-generated answer but within the answer itself. What it looks like. Here are two screenshots Shalom Goodman sent me after he posted about this on Twitter : You can see links by each section, showing where Google is getting these answers from.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Hubspot
AUGUST 1, 2023
As a salesperson in today’s business landscape, you'll need to better optimize your time and efficiency. Luckily, new artificial intelligence technologies are transforming the industry. You can now more easily meet sales targets, close deals, and foster customer relationships. Additionally, AI can help you focus on the parts of your job that you enjoy most.
Search Engine Land
AUGUST 1, 2023
Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. The company put forward the proposal in a bid to try and end a year-long dispute with the European Union over the legality of its targeted ad operations. Although the changes could have a catastrophic impact on the effectiveness of its targeted ads, Meta has assured that marketers will still be able to promote personalised ad campaigns on the platform in Europe regardless.
Partners in Excellence
AUGUST 1, 2023
“Do they have budget,” is a fundamental qualifying question for every seller. We have all sorts of tricks/techniques for determining this. There’s the old standby, “What were you planning to spend?” Alternatively, the direct approach, “How much have you budgeted for this project?” Or if we are selling XaaS, “As you know our standard pricing is $X per user, how many seats are you funded to support?
Search Engine Land
AUGUST 1, 2023
An issue is causing too many ads to show at the top of Google’s search results. The issue. The search engine is showing five sponsored posts at the top of SERPs, when there should only be four, for some queries. For example: SERPs error. Marketers raised the ads display issue on X (the platform previously known as Twitter), noting that Google has historically said that it only displays four ads at the top of search results pages.
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G2
AUGUST 1, 2023
Note-taking tools enhance productivity by capturing and organizing critical information. Here is a list of the 10 best note-taking applications in 2023.
Search Engine Land
AUGUST 1, 2023
X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top right corner of posts, next to the three-dot menu button. Previously, the word “Promoted” would appear in the bottom left corner of posts, along with an arrow icon.
The 5% Institute
AUGUST 1, 2023
In the fast-paced and competitive world of business, having a keen sense of business acumen is crucial for success. Business acumen refers to the ability to make sound business decisions and judgments, coupled with a deep understanding of the industry, market trends, and financial implications. In this article, we will delve into the significance of business acumen and how it can drive success for individuals and organizations alike.
Search Engine Land
AUGUST 1, 2023
YouTube has started testing AI-generated summaries, which can appear on search and watch pages. These new AI-generated summaries won’t replace the video descriptions written by creators, the company said. The test was added yesterday to the YouTube test features and experiments page. Why we care. While this is a limited, English-only experiment right now, if auto-generated summaries are rolled out it could impact whether someone decides whether to click on and watch your YouTube video.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The 5% Institute
AUGUST 1, 2023
What is business development, and why is it important? Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. In today’s highly competitive world, businesses must adopt effective strategies to remain relevant and thrive in the market.
Search Engine Land
AUGUST 1, 2023
Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping in-house teams in silos? I know you’re out there. I still encounter these situations more frequently than I’d like to admit. The truth is, any brand or agency marketer not fully committed to using SEO and PPC to make each other stronger is doing their organization (or client) a disservice.
Salesforce
AUGUST 1, 2023
“What does your dream house look like?” It may sound like a silly question at first, but asking it has always been my starting point when it comes to understanding a client’s ideal state for their Salesforce solutions. When I met with Tori Ulrich, CEO and Founder of Chicago Super Sitters , I learned that her Salesforce implementation couldn’t handle onboarding potential sitters and matching them to families seeking childcare.
Search Engine Land
AUGUST 1, 2023
Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Salesforce
AUGUST 1, 2023
When it comes to music, some people prefer the order, precision, and structure of a symphony performance. Others enjoy the more collaborative nature of rock or jazz. I’m a hip-hop, pop, and Bollywood fan, but I appreciate the rhythm of other styles. As a revenue leader, I apply this same mindset to sales planning. I understand why some organizations take a top-down, conductor-led approach, with sales leaders setting goals and strategy, then leading execution.
Search Engine Land
AUGUST 1, 2023
In my SEO career, I’ve worked with various enterprise organizations, including major CDNs, encrypted email providers, American insurance companies, and commercial passenger airlines. One underlying challenge in these enterprise organizations is stakeholder management and the wider buy-in of SEO activities. I’ve learned and worked with organizations with unique internal culture, communication and team interaction approaches.
The 5% Institute
AUGUST 1, 2023
In today’s competitive business landscape, selling products and services requires more than just pushing features and benefits to potential customers. Companies need to adopt a customer-centric approach that addresses the unique needs of each individual client. This is where the Solution Selling Framework comes into play. In this article, we will explore what Solution Selling is, its key components, and how it can be implemented to boost sales and customer satisfaction.
Search Engine Land
AUGUST 1, 2023
Marketing and SEO leaders are tasked with consistent reporting on SEO performance to the C-suite to convey current impact and increase SEO visibility. Yet, most execs don’t know what SEO is, how it really works, or how it impacts their core business objectives. Join Conductor’s SEO experts as they break down how to report the right way to increase SEO visibility with this audience and turn execs into champions of SEO.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
AUGUST 1, 2023
Many large sites overlook the power of internal search and behavioral data. Internal search provides crucial insights into what your customers want. Here’s why it’s an indispensable tool for your SEO strategy. Context is key to SEO success Internal search and behavioral data provide the context that unlocks the “why” behind the “what.” It helps you move beyond the naked keyword and toward a fuller understanding of customer needs and intent.
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